Case Study
A Plus Nails & Spa
Evansville, IN
Sunday hours are listed as “12:00 AM – 5:00 PM” — midnight opening. Any customer reading this assumes the salon is closed or the website was abandoned. Animated GIF icons from early 2010s web design are still live. Business email is a personal Hotmail account.
Live right now
The Evidence
The hours section lists Sunday: 12:00 AM – 5:00 PM. A customer checking whether the salon is open Sunday reads 'midnight' and concludes the site is broken or abandoned — and books somewhere else.
The phone icon is an animated GIF ('call me small.gif') — a web design relic from circa 2010 that flashes and animates. It signals immediately that this site has not been maintained in over a decade.
A Plus Nails & Spa at aplusnails-spa.com serves the Evansville nail and spa market on the nailsolution.us generic template platform. The site lists Sunday hours as 12:00 AM — an obvious data entry error that went live and was never corrected. It also still uses animated “call me small.gif” phone icons from early 2010s web design, and the business contact is LYQUY02@HOTMAIL.COM — a personal Hotmail address for what presents itself as a professional salon.
A Plus Nails & Spa lists Sunday hours as “12:00 AM – 5:00 PM.” Midnight. Any customer checking whether the salon is open on Sunday reads those hours and concludes the site is broken or abandoned — and books somewhere else. That conversion loss is happening every day this stays live.
Evansville is a competitive nail market. Customers check hours before they decide whether to visit. A midnight opening time doesn't just look wrong — it looks like nobody is minding the store. That impression follows every other decision a potential client makes about the salon.
The Business
A Plus Nails & Spa operates in Evansville, offering nail and spa services to local clients. The salon uses the nailsolution.us template platform, which provides a functional but generic website structure shared by hundreds of salons nationwide. The business email — LYQUY02@HOTMAIL.COM — is a personal Hotmail account that serves as the public-facing contact for inquiries.
The hours error and the dated GIF icons are symptoms of a website that was set up once and never revisited. The platform works; the maintenance doesn't.
What We Found
A midnight Sunday opening time, animated GIF phone icons from 2010, a generic template shared by hundreds of competitors, and a personal Hotmail account as the professional business contact.
Sunday Hours Listed as 12:00 AM — Midnight Opening
The hours section shows Sunday: 12:00 AM – 5:00 PM. This is almost certainly a data entry mistake — someone typed midnight instead of noon — but it has been live on the public site. Any customer checking hours before a Sunday visit reads this and either assumes the business is closed, assumes the site is broken, or doubts the reliability of everything else on the page. Either way, they leave and book somewhere else.
Animated GIF Phone Icons From Early 2010s
The site still uses “call me small.gif” — animated phone icons that were a web design staple circa 2010. These icons flash and animate in a way that is immediately recognizable as dated. They signal to any visitor that the site has not been touched since roughly the first Obama administration. In a professional service business, visual age signals operational age.
Generic nailsolution.us Template
The nailsolution.us platform provides the same template layout, the same stock imagery, and the same page structure to hundreds of nail salons. From a customer perspective, A Plus Nails looks identical to every other salon on the platform. There is no visual differentiation — no reason to choose this salon over the next one in the search results.
Personal Hotmail as Business Contact
LYQUY02@HOTMAIL.COM is the publicly listed business contact email. A personal Hotmail address signals to clients — and to Google's business credibility signals — that the business has not established professional digital infrastructure. It is the email equivalent of handwriting a business card.
What We'd Build
A modern nail salon website with accurate hours, no dated GIF icons, a custom design that distinguishes A Plus from every competitor using the same template — and a professional business email that matches the salon's domain.
Accurate, Readable Hours — Every Day
Correct hours for every day of the week, structured so customers can read them at a glance on mobile. Sunday noon opening, not midnight. No data entry errors costing the salon bookings.
Modern Design — No GIFs, No 2010 Artifacts
A clean, contemporary design built for 2025 — responsive on every device, no animated GIFs, no dated iconography. A site that looks like a professional salon because it was built like one.
Custom Identity Off the Generic Template
A unique visual identity for A Plus Nails & Spa — not the same layout every other nailsolution.us client is using. Actual differentiation in a market where most competitors look identical.
Spec Redesign Deliverables
- ✓Corrected hours — Sunday 12:00 PM, not 12:00 AM, on every device
- ✓No animated GIFs — modern icons and current design standards throughout
- ✓Custom design — completely off the nailsolution.us template
- ✓Professional domain email — not a personal Hotmail account
- ✓Services menu and online booking — one tap to schedule
- ✓Evansville local SEO — structured to rank for nail salon searches
The Opportunity
The midnight hours error alone is costing A Plus Nails bookings every Sunday. That is a direct, measurable conversion problem with a five-minute fix — but it points to a larger issue: the website is not being actively managed, and the business is paying a real cost in lost clients.
The nailsolution.us template problem is subtler but more persistent. Every nail salon in Evansville using the same platform looks the same to every customer comparing options. A custom website is immediate, visible differentiation in a market where most competitors have none.
We've built the spec redesign. The salon can see exactly what a properly maintained, custom A Plus Nails website looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for A Plus Nails & Spa — correct hours, no dated GIFs, a custom design off the generic template, and a site that actually stands out in the Evansville nail salon market. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.