Case Study · Pool & Spa · Paducah, KY
We Fixed Aloha Pools & Spas' Website. Then We Ran It.
Aloha Pools & Spas — Paducah, KY · alohapaducah.com
Aloha Pools & Spas has been serving Paducah since 1969 — over 50 years in business. Their homepage still displays a COVID-19 safety notice as the first thing visitors see. The entire brand logo gallery shows nothing but broken image boxes. And links throughout the site mix http and https, with some flagged as “Not Secure” by modern browsers. That legacy deserves better.
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The Evidence
Three active problems on alohapaducah.com: a 2020 COVID safety notice is still the first thing visitors see in 2026, the entire brand gallery shows broken images, and mixed protocols are generating 'Not Secure' warnings.
Aloha Pools & Spas has been a Paducah institution since 1969 — more than 50 years of serving the community. But alohapaducah.com is frozen in 2020: the first thing every visitor sees is a pandemic-era safety notice, the brand gallery is a row of broken image boxes, and certain links still trigger browser security warnings. That legacy deserves a site that matches it.
The Business
Aloha Pools & Spas has served Paducah since 1969. Over five decades, they've built customer relationships that span generations in the community. Their reputation is real, earned, and substantial. The website problem is a maintenance failure: the site was updated for COVID protocols in 2020 and then left alone.
In 2026, every new visitor's first impression of Aloha Pools & Spas is a pandemic safety notice. That's not a reflection of the business — it's a reflection of a website with no one watching it.
What We Found
A COVID-19 Safety Notice Is Still the First Thing Visitors See
It's 2026. When a customer lands on alohapaducah.com, the first content block they encounter is a pandemic-era safety protocol about masks and CDC guidelines. No business wants its first impression to be a notice that's been irrelevant for years. It signals to every visitor that the site hasn't been touched since at least 2020 — which makes the business look frozen in time rather than active and current.
The Entire “Aloha Brands” Gallery Shows Broken Image Boxes
Every brand logo in the gallery fails to load. All of them have corrupt or moved file paths, leaving nothing but empty broken-image placeholders across the entire section. A customer trying to verify that Aloha carries a specific brand they're looking for sees a row of broken boxes instead of actual logos. It's the kind of presentation that makes a site feel abandoned — and a 50-year business deserves better.
Mixed http/https Links Generate “Not Secure” Browser Warnings
Links throughout the site inconsistently use http:// and https:// protocols. Modern browsers display a “Not Secure” warning when a page loads over http. Customers clicking through to certain sections of alohapaducah.com may see browser security warnings that have nothing to do with the actual safety of the business — but that's not how visitors interpret a red “Not Secure” label. Mixed protocols are a technical issue that is actively eroding customer trust right now.
What We'd Build
A clean spec redesign for Aloha Pools & Spas — no outdated notices, a fully working brand gallery, consistent https throughout, and a layout that reflects 50+ years of service to the Paducah community with the confidence that history deserves.
Homepage That Reflects 2026, Not 2020
Remove the COVID notice, replace it with a compelling hero section about what Aloha Pools & Spas actually offers today — current products, current seasons, current promotions.
Brand Gallery With All Logos Loading
Fix the image file paths, re-upload missing logos, and present the full Aloha brand portfolio the way it's meant to be seen — a gallery that helps customers find their brand rather than confusing them with broken boxes.
Consistent https Throughout
Audit and correct every internal link to use https:// consistently. No more browser security warnings for customers navigating the site. Clean, trusted, secure presentation on every page.
Spec Redesign Deliverables
- ✓COVID notice removed — homepage replaced with current, compelling content
- ✓Brand gallery fully restored — all logos loading correctly
- ✓https:// enforced throughout — no more “Not Secure” browser warnings
- ✓Mobile-first layout — customers shop for pools and spas from their phones
- ✓Paducah pool & spa SEO — 50 years of history as a ranking signal
- ✓Ongoing maintenance so the site never falls behind again
The Opportunity
Aloha Pools & Spas has been in business since 1969. That longevity is one of the most powerful signals a local business can send to potential customers. A 50-year company doesn't survive by accident — it survives by doing right by its customers year after year.
Right now, the website is hiding all of that behind a pandemic notice and broken images. A site that matches the reputation is the most straightforward fix Aloha has available.
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