Case Study
Audubon Animal Hospital
Owensboro, KY
The header on every page reads “Evansville's Top Choice for Ski|” — a truncated tagline with a stray pipe character, visible on every single page load.
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The Evidence
Audubon Animal Hospital's site header — the tagline reads 'Evansville's Top Choice for Ski|', text that appears to be cut off mid-word with a stray pipe character appended. This appears on every page of the site, visible to every visitor in the persistent navigation header.
The site header on audubonah.com displays: “Evansville's Top Choice for Ski|”. The text is cut off mid-word — “Ski” instead of whatever the original read, followed by a raw pipe character from the CMS. It appears on every page. Every visit. It has been there long enough that nobody inside the practice noticed anymore.
The Practice
Audubon Animal Hospital in Owensboro has been serving patients since 1983 — over 40 years as part of Towne Square Animal Hospital LLC. They have 200+ Google reviews and a 4.9-star rating, which puts them among the most trusted veterinary practices in the region.
Pet owners comparison-shopping veterinary clinics in Owensboro will land on this site and see a corrupted header tagline on every page they visit. The 4.9 stars earned over four decades doesn't show up in the first impression — the broken header does.
What We Found
A CMS truncation error in the site header, displaying on every page of the site.
The Broken Header: “Evansville's Top Choice for Ski|”
The site header tagline renders as:
Evansville's Top Choice for Ski|
The tagline appears to have been longer — likely “Skin care” or something similar — but the CMS truncated it mid-word when it was saved, and the pipe character at the end is a raw rendering artifact that was never removed. The broken text is in the site-wide header, which means it appears on every single page of the practice website — not just the homepage.
Wrong City in a Owensboro Practice Header
There's a secondary issue: the tagline references “Evansville” — but this is an Owensboro practice. Whether this is a leftover from a template, a CMS copy-paste error, or a data migration artifact, the result is that the header of an Owensboro veterinary hospital lists the wrong city. That's a meaningful problem for a local business competing on local search.
The Signal It Sends
Pet owners rely on signals to decide where to take their animals. A broken mid-word tagline with a pipe character sitting in the header tells visitors that the site hasn't been actively maintained. For a practice with 4.9 stars, that's a significant credibility gap — the clinical record is exceptional, but the website doesn't back it up.
What We Built
Pitchcraft built a spec redesign that fixes the broken header and builds a site worthy of a 4.9-star, 40-year practice — clean, professional, and clearly Owensboro.
A Clean, Correct Header on Every Page
The redesign puts a clear, correct tagline — “Owensboro's Trusted Animal Hospital Since 1983” — in the header across every page. No truncation. No pipe characters. No wrong city. Just a tagline that reflects the practice accurately.
4.9 Stars Displayed Front and Center
A 4.9-star Google rating from 200+ reviews is exceptional in any professional services category. The spec redesign leads with it — not buried in a sidebar or footer, but above the fold on the homepage as the primary trust signal. Let the reviews do the work the broken header has been undoing.
Mobile-Optimized, Fast, and Locally Correct
A fast, mobile-first site with correct local schema — Owensboro, KY address, correct business name, verified contact details. No data migration artifacts. No wrong-city references. Built for the pet owners searching locally and expecting to land on a site that looks like the practice they're about to trust.
Spec Redesign Deliverables
- ✓Corrected site-wide header — no truncation, no pipe character, correct city
- ✓4.9-star rating and review count displayed above the fold as social proof
- ✓“Book an Appointment” CTA accessible from every page
- ✓Local SEO with correct Owensboro, KY schema — no city attribution errors
- ✓40-year practice history highlighted as a credibility anchor
The Opportunity
Audubon Animal Hospital has the reviews, the history, and the clinical reputation to be the first choice for every new pet owner in Owensboro. The website is working against that position with a broken header that shows on every page and a wrong-city reference that undercuts local trust.
The fix is structural — a site-wide header change and a clean local implementation. But the impact of fixing it is real: every visitor who lands on a clean, correct page forms a better first impression. And a better first impression of a 4.9-star practice means more of them call.
Forty years of good medicine. The site just needs to match it.
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