Case Study · Electrician · Evansville, IN
Boyd Electric's Hero Slider Still Says “Write Your Caption Here” — Visible to Every Customer
Boyd Electric LLC — Evansville, IN
The very first thing a visitor sees on Boyd Electric's homepage is a photo slider with placeholder text that was never replaced: “Write your caption here” above a button that simply reads “Button.”
Live right now
The Evidence
The very first thing every visitor sees on Boyd Electric's homepage: 'Write your caption here' above a button that just says 'Button.' The template was never configured — these are the default placeholder values from the website builder.
It's not just one slide — multiple hero slides across the carousel show the same placeholder text. A Women's Business Enterprise-certified electrical contractor with 17+ years in business presenting their homepage this way.
Boyd Electric LLC at boydelectric.net is a Women's Business Enterprise-certified electrical contractor in Evansville, Indiana with 17+ years in business and real awards from the Chamber of Commerce and the City of Evansville. Owner Kathy Boyd has an impressive professional record. None of that comes through on the website — because the first thing every visitor sees is an unedited website builder template with generic placeholder text that was never replaced.
The Business
Boyd Electric is a certified Women's Business Enterprise (WBE) on both national and state (Indiana) levels, and an approved WBE for the city of Evansville and Vanderburgh County. In 2012, the company received the Small Business of the Year Award from the Chamber of Commerce of Southwest Indiana. In 2020, they were named Best Electrical Company in the Evansville Courier and Press Reader's Choice Awards.
This is a business with genuine credibility — certifications, awards, community involvement, and nearly two decades of work in the Evansville market. The website tells none of that story. Instead, it leads with a template that was never finished.
What We Found
One smoking gun — right at the top of the page, impossible to miss.
“Write Your Caption Here” — Placeholder Text in the Hero Slider
The homepage features a photo slider — a rotating banner that is the first thing every visitor sees. The slider image loads, and directly on top of it sits the default placeholder text that every website builder template ships with: “Write your caption here”. Below it, a large call-to-action button with the label: “Button.”
These are the instructions the website builder shows to the owner when they're editing their site — the prompts that say “click here to add your own text.” They were never replaced. They went live. They've been visible to every visitor since the site launched.
“Write your caption here”
— Hero slider text, live at boydelectric.net, visible to every visitor
“Button”
— CTA button label, same slider, same page
Awards and Certifications Buried in Dense Text — Never Featured
Boyd Electric has earned legitimate recognition: WBE certification, the 2012 Small Business of the Year Award, the 2018 Mayor's Supplier Diversity Award, and the 2020 Best Electrical Company Reader's Choice Award. All of this is buried in a paragraph of plain text near the bottom of the page. No badges, no callout sections, no visual treatment — just text a visitor has to actively read to find. A competitor with fewer credentials but a better-designed site will look more credible on first impression.
What We'd Fix
A website that matches the level of the business behind it — where the first thing a customer sees is a compelling reason to hire Boyd Electric, not a template instruction.
Replace the Placeholder With a Real Hero Message
A headline that leads with what makes Boyd Electric distinct: WBE certification, 17+ years in Evansville, award-winning service. A clear CTA that says what the button actually does — “Get a Free Estimate” or “Call Now” — not “Button.”
Lead With Certifications and Awards Visually
A trust band near the top of the page displaying WBE certification badges, the Chamber award, the 2020 Reader's Choice recognition. These are exactly what commercial clients look for when evaluating contractors. They should be the first visual proof a visitor encounters — not buried at the bottom.
Tell Kathy Boyd's Story Properly
The owner has a Jefferson Award, served 12 years on a nonprofit board, and completed apprenticeship training with IBEW Local #16. That story — a woman who built a certified electrical contracting business from trade school to award-winning company — is a powerful differentiator. It deserves a proper About section, not a wall of text.
Clear Service Pages With Estimate CTAs
Residential, commercial, and WBE-qualified project work — each with its own page, clear scope of services, and a direct path to requesting an estimate. Customers who know exactly what a contractor does are more likely to call.
Spec Redesign Deliverables
- ✓Hero section with real headline — “Write your caption here” gone
- ✓Working CTA button with actual label (not “Button”)
- ✓WBE certification and awards displayed visually near the top of the page
- ✓Properly structured About section featuring Kathy Boyd's story
- ✓Service pages for residential, commercial, and government/WBE-qualified work
- ✓Evansville local SEO — structured for “electrician Evansville IN” searches
The Opportunity
Boyd Electric has real credentials that most competitors can't match — WBE certification, government-approved contractor status, and nearly two decades of Evansville market presence. These are the exact qualifications that win commercial contracts and government bids.
None of it matters if the first thing a decision-maker sees on the website is “Write your caption here.” That single unedited template field undoes every award and certification the business has earned.
We've built the spec redesign. Boyd Electric can see exactly what a properly executed electrician site looks like — credentials front and center, real copy, working buttons — before committing to anything.
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