Pitchcraft Agency — We Fix Bad Websites.

Every page on the Buedel Orthodontics website ends the same way: a raw Share by: label sitting in the footer, disconnected from any social sharing buttons. It's a Duda website builder widget that was never configured — and it's been visible to every patient visiting the site ever since.

The Practice

Buedel Orthodontics is an Evansville orthodontics practice providing braces, Invisalign, and orthodontic care to families in the area. Orthodontic treatment is a months-long commitment — patients and parents visit the website repeatedly throughout the research process, and first impressions compound over time.

The “Share by:” label isn't just an aesthetic issue. It's a signal to every visitor that the website was built and never properly finished.

The Problem

Here's what every visitor to the Buedel Orthodontics website sees at the bottom of every page:

A Raw “Share by:” Label — With No Sharing Buttons

Duda's website builder includes a social sharing widget. When you add it to your site, you're supposed to connect it to your social accounts and configure which platforms to display. The Buedel site added the widget but never configured it. What renders instead is just the label:

Share by:

No buttons. No icons. No social links. Just a floating label that serves no purpose and tells every visitor that whoever built this site didn't finish the job. This appears in the footer of every single page on the site — homepage, treatment pages, contact page, all of them.

It Undermines Every Other Trust Signal on the Site

Orthodontic practices work hard to establish trust through clean design, clinical credentials, and positive patient reviews. The “Share by:” label at the bottom of every page quietly undermines that work. A family deciding between two practices — one with a clean, polished site and one with an orphaned builder widget in the footer — is going to land on the polished one.

A Symptom of a Larger Pattern

The “Share by:” label is the most visible artifact, but unconfigured website builder widgets rarely appear alone. They signal a site that was published without being properly reviewed — which raises questions about what else might be unfinished, broken, or outdated.

What We'd Build

Pitchcraft built a spec redesign that removes the builder artifacts and gives Buedel Orthodontics a polished, professional presence that matches the quality of their care.

A Clean, Complete Website With No Builder Artifacts

Every element intentional, every section complete. No orphaned labels, no unconfigured widgets, no placeholder content left behind. A site that communicates professional execution from header to footer.

Properly Configured Social Proof

If social sharing matters to the practice, it gets properly implemented — connected accounts, working share buttons, and links that go where they should. If it doesn't matter, it gets removed entirely. Either way: no floating labels, no unfinished widgets.

Treatment Pages That Convert Researchers Into Patients

Clean, well-written pages for each treatment — braces, Invisalign, clear aligners, retainers — with clear explanations, pricing context, and a consultation CTA on every page. Content that answers the questions families are actually searching for.

A Footer That Builds Trust Instead of Eroding It

A properly structured footer with location, hours, contact information, and clear navigation — the part of every page that confirms the site is maintained and the practice is accessible. No more orphaned Duda widgets undermining the design.

Spec Redesign Deliverables

✓Removed all builder artifacts — no orphaned labels or unconfigured widgets
✓Clean, professional footer with location, hours, and navigation
✓Treatment pages for braces, Invisalign, and clear aligners with consultation CTAs
✓Doctor bio and credentials section to build patient trust pre-consult
✓Modern, polished design with no signs of an unfinished template build

The Opportunity

Orthodontics is a competitive market in Evansville. Families have options and they research carefully. A floating “Share by:” label at the bottom of every page is a small thing with an outsized impact on how professional the practice looks.

The fix is simple. The upside is every family that currently bounces off the site because it looks unfinished stays long enough to book a consultation.

A properly built site doesn't just stop the damage — it actively converts the families searching for orthodontic care in Evansville right now.

Buedel Orthodontics

The Evidence