Case Study · Pool & Spa · Owensboro, KY
We Fixed Cavanaugh Pool, Spa & Patio's Website. Then We Ran It.
Cavanaugh Pool, Spa & Patio — Owensboro, KY · cavanaughpool.com
Cavanaugh Pool's Owensboro site has a “BUY GIFT CARDS” button that does nothing when clicked — the href is completely empty, silently dropping every gift card sale. The “Pay your Invoice Online” call-to-action is a static image with no link. And a section header reads “OTHER INTERACTIVE ONLINE SERVICES TO SERVE YOU BETTER!” — a generic template placeholder that was never replaced.
Live right now
The Evidence
Three broken elements on cavanaughpool.com: the 'BUY GIFT CARDS' button has an empty href, the 'Pay your Invoice Online' CTA is an unlinked image, and a section header is unedited template copy.
Cavanaugh Pool, Spa & Patio serves Owensboro, KY with pools, spas, and outdoor living products. Their website has three active failures: a gift card button that silently drops every sale, an invoice payment image that customers can see but not click, and a section header that reads like a developer's placeholder note rather than a professional service description.
The Business
Cavanaugh Pool, Spa & Patio is an Owensboro institution serving the local market with pools, hot tubs, and patio products. They've built a real customer base and a real reputation in the community. The website exists to serve those customers — but right now it's actively blocking transactions.
The empty gift card button and the unlinked invoice CTA aren't design choices — they're unfinished work that got pushed live and was never caught. Every day those elements are live is a day revenue is being lost silently.
What We Found
The “BUY GIFT CARDS” Button Has No href
The button renders on the page, looks clickable, and does absolutely nothing when clicked. The anchor tag has an empty href attribute — no redirect, no page load, no error message. Just silence. Every customer who tries to buy a gift card through cavanaughpool.com hits a dead button, gets no feedback, and either gives up or concludes the store is broken. Every one of those abandoned attempts is a lost sale.
“Pay your Invoice Online” Is an Unlinked Image
The invoice payment section presents what looks like a call-to-action: an image clearly intended to route customers to an online payment portal. But there's no link element wrapping the image. Customers can see the intent — it's obvious what the section is trying to do — but they cannot act on it. Customers who need to pay invoices online have to call instead. That's friction the business doesn't need.
Section Header Reads: “OTHER INTERACTIVE ONLINE SERVICES TO SERVE YOU BETTER!”
This is boilerplate template copy — all caps, generic, clearly written by a platform developer as a placeholder. It was never replaced with actual content describing what Cavanaugh offers. The header announces something and then delivers nothing that matches the promise. To any visitor who reads it, this section was never finished.
What We'd Build
A clean spec redesign for Cavanaugh Pool — a fully functional gift card flow, a working invoice payment section with a real link, and a services area that actually explains what Cavanaugh offers customers in Owensboro.
Gift Card Flow That Works
A complete, tested gift card purchase path — button with a real destination, clear confirmation, and a flow that converts. No silent dead ends.
Invoice Payment With a Real Link
A working “Pay Invoice Online” button linked to the actual payment portal. Customers who owe money can pay it from the website without calling. That reduces administrative overhead and speeds up collections.
Services Section That Explains What You Actually Do
Replace the generic template header with a real description of Cavanaugh's online services — what they are, how to access them, and why they make the customer's life easier.
Spec Redesign Deliverables
- ✓Gift card button with a working destination and purchase flow
- ✓Invoice payment CTA linked to actual payment portal
- ✓Services section with real descriptions — not generic template copy
- ✓Mobile-first layout — customers browse pools and spas on their phones
- ✓Owensboro pool & spa SEO — built for local search
- ✓Ongoing site monitoring so no more silent broken buttons
The Opportunity
The gift card button alone represents real, direct revenue loss. Every customer who finds Cavanaugh through a web search, decides they want to buy a gift card, and hits a dead button is a sale that just walked out the door. That's measurable and fixable.
We've built the spec redesign. Cavanaugh Pool can see exactly what a properly finished, fully functional site looks like before committing to anything.
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