38 Years of Fine Dining — and a Hours Page Stuck in September 2021

The Business

Colby's Fine Food & Spirits has anchored downtown Owensboro's dining scene since 1987 — nearly four decades of white-tablecloth dining at 204 W. Third Street. Under the ownership of Colby MacQuarrie, Craig Brown, and Holly Jackson, the restaurant has built the kind of deep community loyalty that only comes with time: loyal regulars, private dining, and a reputation as Owensboro's go-to destination for special occasions and business dinners alike.

The food is excellent. The service is polished. The atmosphere commands premium pricing. And their website was built on a “QuickSite” HTML table platform last popular in 2003.

The Smoking Gun: A 4-Year-Old Hours Note

Here's the specific thing Pitchcraft found on the Colby's website: the menu page still reads, in live copy visible to every visitor:

“Closed Sunday and Monday starting Sept 6th 2021”

That note was written in September 2021 — during the tail end of COVID-era schedule adjustments — and has been sitting there ever since. Anyone who checks Colby's hours on their phone today is reading a scheduling note from four years ago. If those hours have changed, customers have no way of knowing. If the note is still accurate, it still communicates a level of neglect that doesn't match a fine dining brand.

For a restaurant that charges premium prices and serves Owensboro's most discerning diners, a stale hours note from 2021 sends exactly the wrong signal before a customer ever walks through the door.

The Full Picture

The 2021 hours note is the most visible problem, but the audit turned up a cascade of issues that collectively undercut the Colby's brand:

What We'd Build

Our spec redesign for Colby's focuses on one core goal: building a website that matches the prestige of 38 years of fine dining in downtown Owensboro.

The Impact

Colby's Fine Food & Spirits has nearly four decades of reputation to leverage online — and none of that reputation is currently visible on their website. A redesign that fixes the hours, presents the menu properly, and surfaces the legacy would deliver a direct return: more reservation requests, more private dining inquiries, and fewer customers who checked the website and decided not to call.

For a fine dining restaurant, every table matters. Every inquiry that goes to voicemail because a customer couldn't find the phone number, every reservation that doesn't happen because the hours note was confusing — that's real revenue. A website that actually works is the easiest fix.

The Pitch

Pitchcraft Agency builds spec redesigns for local restaurants whose websites don't match the quality of their food. We found Colby's — 38 years of downtown Owensboro fine dining and a menu page that still references a 2021 schedule change — and built the concept ourselves. Our offer: a full website redesign, ongoing management, and marketing support as a recurring service. No multi-month proposals, no vague timelines — just a site that finally puts 38 years of reputation front and center.