Case Study
Corbett Cosmetic Surgery
Louisville, KY
The Breast Augmentation Page Reads: “The ‘Typical’ Patient Having Breast Augmentation in 2013 Was a 35 Year Old Mother.” Live. Unedited. In 2026.
The breast augmentation page at corbettcosmeticsurgery.com — the primary ranking procedure page for one of their most commonly sought services — contains the following sentence, live and unedited on a publicly accessible URL in 2026:
“The ‘typical’ patient having breast augmentation in 2013 was a 35 year old mother of two children who wanted to restore fullness following pregnancy and breast feeding.”
2013. That is the reference year used to describe the “typical” patient on a current-ranking procedure page, in a year when that patient would now be approaching 50. The copy has not been reviewed in 13 years. A Louisville patient researching breast augmentation in 2026 is reading demographic guidance from when Obama was in his first term and Instagram was two years old.
The Practice
Corbett Cosmetic Surgery has been a Louisville cosmetic surgery practice since 2003. Two decades of serving Louisville patients with a range of cosmetic procedures — breast augmentation, body contouring, facial rejuvenation, and more. The practice has built a patient base through outcomes and word of mouth in a competitive Louisville market.
Twenty-three years of practice experience, and the procedure page for their most commonly searched treatment reads like it was written during the Obama administration and filed away. The content is not wrong — it just describes the world of 13 years ago as though it is current. In a specialty where patients are making decisions based on contemporary expectations and demographics, a 2013 reference year on the primary breast augmentation page is an embarrassment that is difficult to explain to anyone who notices it.
What We Found
A procedure page with a 13-year-old year reference live in patient-facing copy — and images that never fully load.
“In 2013” — 13 Years of Outdated Demographic Copy
The breast augmentation page references 2013 as the current benchmark year for patient demographics. The ASPS statistics cited on the page are from over a decade ago. Cosmetic surgery demographics have shifted materially since 2013 — younger patients, different motivations, new procedure types. None of that is reflected. The page still describes the pre-selfie-era, pre-social-media surgical patient as “typical.”
A Louisville patient in 2026 — 30 years old, no children, interested in augmentation for aesthetic reasons — reads that the “typical” patient is a 35-year-old mother of two who wants to reverse the effects of pregnancy. That patient is not the typical patient today. They are being described the typical patient of 13 years ago, in copy that was never updated.
Service Images That Never Load
Multiple service page images use data:image/svg+xml lazy-load placeholders that never resolve to actual images. The placeholder SVG renders as a grey box or a broken image indicator — the actual photography never loads.
For a cosmetic surgery practice, procedure photography is fundamental. Patients want to see what outcomes look like before they commit to a consultation. Images that never load are not just a technical failure — they represent an absence of the primary conversion content in the specialty.
A High-Ranking Procedure Page Left Unreviewed for 13 Years
The breast augmentation page ranks for local Louisville searches. This is a high-traffic, high-intent page — the visitors landing on it are actively considering the procedure. Those visitors are reading 13-year-old demographic copy as their primary introduction to what a typical patient looks like. That is not a low-visibility technical issue. It is on the most important conversion page in the practice's online presence.
What We'd Build
A procedure page — and a full practice site — with copy that describes the patient of 2026, not the patient of 2013. With images that actually load.
Current Procedure Copy — Updated for 2026
Breast augmentation and all procedure pages rewritten with current demographics, current statistics, and current patient profiles. Copy that speaks to the patient who is actually reading the page today — not a patient from 2013. The year 2013 removed from every procedure page.
Working Photography — Before/After Gallery That Loads
Real before/after photography that renders on every device — no broken lazy-load placeholders, no grey boxes. An organized gallery filterable by procedure type, with clean images that help prospective patients evaluate outcomes before they commit to a consultation.
20+ Years of Louisville Practice — Front and Center
Two decades in the Louisville cosmetic market is a significant credential. Longevity signals stability, outcomes, and patient trust. The homepage should lead with that history — not bury it behind a decade-old procedure page that dates the entire practice.
Spec Redesign Deliverables
- ✓All procedure pages rewritten — 2013 demographic references removed, current copy
- ✓Before/after gallery with working images — no broken lazy-load placeholders
- ✓Homepage hero: 20+ years of Louisville cosmetic surgery as the lead credential
- ✓Procedure pages for all primary offerings with current statistics and patient profiles
- ✓Consultation request form with clear CTA on every page
The Opportunity
Louisville's cosmetic surgery market is active and competitive. Patients are researching online, comparing practices, reading procedure pages carefully before they book a consultation. Corbett Cosmetic Surgery has 20+ years of Louisville experience — and their highest-traffic procedure page describes patients who were deciding on surgery 13 years ago.
The 2013 copy is a single sentence — but it is on the primary breast augmentation page, the most commonly searched cosmetic procedure nationally. Any Louisville patient who reads it carefully is wondering when the site was last maintained. That question extends to the surgeon, the practice, and the outcomes.
We've built the spec redesign. The practice can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Corbett Cosmetic Surgery — procedure pages with current copy, a gallery that loads, and a homepage that leads with 20 years of Louisville practice experience. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.