Pitchcraft Agency — We Fix Bad Websites.

The homepage of cundiffcpa.com opens with a prominently styled orange notification box — the kind of design element accountants use to flag urgent client action items. It reads:

“Important: IRS Update — New filing requirement effective January 1, 2021. All businesses with 10 or more employees must file W-2s and 1099s electronically. Contact our office for details.”

This rule went into effect five years ago. The urgency-styled alert about it has been sitting on the homepage — styled in orange, positioned above the fold, designed to look like a current client warning — for the entire time. A CPA firm whose entire value proposition is staying current on tax law is greeting every visitor with five-year-old compliance information styled as a breaking development.

The Firm

Cundiff & Associates CPAs has been serving Louisville businesses and families since 1994. Tax preparation, business advisory, payroll, bookkeeping, and accounting services across Jefferson County and the surrounding metro area. 32 years of Louisville clients who trust this firm with their most sensitive financial information.

For a CPA firm, the credibility signal isn't just competence — it's currency. A prospect shopping for a new accountant is evaluating whether this firm knows what's happening in tax law right now. A homepage that surfaces a 2020 IRS ruling as a “new” update in 2026 answers that question in the wrong direction.

What We Found

A stale alert with high visual prominence and the wrong message for a tax firm.

An “IRS Alert” That's Five Years Old

The alert box is styled with urgency — orange background, bold text, “Important:” lead-in, a call to action asking clients to contact the office. The visual design communicates: this is happening right now, you need to act. The actual content communicates the opposite: this firm hasn't updated their homepage since at least early 2021.

The electronic W-2/1099 filing requirement for employers with 10+ employees took effect January 1, 2021. Any business client who has been filing correctly for the past five years knows this rule. Any new prospect who Googles the requirement will see immediately that it's old law. The “alert” doesn't demonstrate attentiveness — it demonstrates the opposite.

The Wrong First Impression for Tax Season

A business owner evaluating CPA firms is asking one fundamental question: does this firm know what's current? An orange alert about 2021 regulatory changes is a visible answer. It doesn't matter that the firm's actual tax work is current and accurate — the homepage says otherwise, before anyone ever calls.

Same Legacy Template as Multiple Tri-State Firms

The site appears to use the same accounting industry website builder as other CPA firms in the region — the same platform that adds default navigation items like “Today's News and Weather” and “Buy QuickBooks and Save.” The IRS Alert feature was a template widget designed to let accountants post time-sensitive client notices. The notice was posted in 2020 or 2021 and has never been updated or removed.

What We'd Build

A Louisville accounting firm website that communicates what a 32-year practice actually delivers: current expertise, reliable service, and a team that knows what's changed in the tax code this year — not five years ago.

Current Expertise, Front and Center

No outdated alert boxes. A hero section that opens with what the firm actually offers in 2026: tax strategy, business advisory, and accounting services for Louisville businesses and families. Credibility through clarity, not through stale compliance warnings.

Service Pages That Explain the Value

Tax preparation, payroll, business advisory, and bookkeeping — each with a plain-language description of what it means for the specific client types the firm serves: small business owners, self-employed professionals, and families in Louisville and Jefferson County. Not a bulleted list of service names, but an explanation of why this firm is the right choice for each one.

A Clear Path to the First Conversation

A working contact form — not a widget that's been live since 2021 — with a response time commitment and a simple intake form that lets the firm come to the first call prepared. The goal is a prospect who fills out the form because the site convinced them this is the firm to call.

Spec Redesign Deliverables

✓Homepage cleared of stale IRS alert — replaced with current service positioning
✓“32 Years of Louisville Tax Expertise” hero — credibility without outdated warnings
✓Service pages for tax prep, business advisory, payroll, bookkeeping with clear value descriptions
✓Tax deadline calendar and current-year resource section — demonstrating actual currency
✓Contact form with intake questions and 24-hour response commitment

The Opportunity

Louisville has hundreds of CPA firms competing for the same small business and individual tax clients. The differentiator isn't the services — most firms offer the same list. It's trust: does this firm understand my situation, do they know what's current, and will they still be here next year when I need them again?

Cundiff & Associates has 32 years of evidence that they're the answer to all three of those questions. A homepage that broadcasts a five-year-old IRS alert as a current warning is undermining all of it — not because the firm is outdated, but because the site looks like it is.

A site that communicates currency and care from the first page load is the baseline a 32-year Louisville firm deserves. The expertise is real. The website should show it.

Cundiff & Associates CPAs