Case Study · Auto Repair · Evansville, IN
We Fixed Dartt Automotive's Website. Then We Ran It.
Dartt Automotive — Evansville, IN · darttautomotive.com
Evansville's Dartt Automotive has typos in their differentiators section, a services list copied three times by accident, and nav links that go nowhere. We cleaned it all up. Then we kept it that way.
Live right now
The Evidence
Three live problems on darttautomotive.com: a typo in the trust-building headline, the entire services block copy-pasted three times, and navigation links that use placeholder # anchors and go nowhere.
Dartt Automotive is an Evansville auto shop that should be earning trust the moment a customer lands on the site. Instead, the first thing they see is a headline that misspells “Different.” Then they scroll and hit the same services list three times in a row. Then they try to navigate and discover every link is a dead placeholder. Three separate reasons not to call.
The Business
Dartt Automotive at darttautomotive.com is a full-service auto repair shop in Evansville, Indiana. Their website is meant to position them as the trustworthy choice — the “How We're Different” section exists for exactly that reason. But the typo in that headline does the opposite of what it was designed to do.
These aren't isolated issues. Each one — the typo, the triplicated services, the dead navigation — signals to customers that nobody is actively watching this site. For a business that runs on repeat customers and word of mouth, that signal costs real jobs.
What We Found
Typo on the Homepage Headline
The section meant to win customer trust reads “How We're Diffrerent” — that's live, on the homepage, right now. Every visitor sees it. Another section lists a service as “High-Quality SerVice” with a random capital V. These aren't one-off typos — they signal a site nobody is watching.
Services Section Copy-Pasted Three Times
The entire services block — all 8 categories — appears three times in a row, identically. This is a template accident that was never caught. It makes the business look disorganized and unpolished to any potential customer who scrolls. A customer looking for brake repair has to scroll past the same list three times to find the contact information.
The Navigation Does Nothing
Every menu link uses # placeholder anchors — clicking any item in the nav doesn't go anywhere. Customers trying to find a specific service, read about the shop, or get to a contact form hit a dead end immediately. A navigation that doesn't navigate is worse than no navigation at all.
What We'd Fix
A clean, professional spec redesign showing a Dartt Automotive homepage that actually earns trust — a sharp “Why Us” section with real differentiators (spelled correctly), a single clean services grid, and nav links that work.
Fix All Copy — Typos Gone, Capitalization Consistent
Correct “Diffrerent” to “Different,” normalize the errant capital V, and do a full copy audit for any additional errors. A “Why Us” section that's been proofread communicates exactly what it's supposed to: that this shop pays attention to detail.
Single Clean Services Grid
Replace the triplicated services block with one clear, well-organized services section. Customers should see what Dartt does, find what they need, and have a clear path to booking — not scroll past the same list three times looking for a phone number.
Working Navigation — Every Link Goes Somewhere
Replace all # anchors with real page links. Services, About, Contact, Reviews — each one should take a customer exactly where they expect to go.
Spec Redesign Deliverables
- ✓All copy corrected — “Diffrerent” fixed, random capitals removed, full proofread
- ✓Services section rebuilt once, cleanly — no duplicates
- ✓Navigation fully functional — every link goes to a real destination
- ✓Trust-building “Why Us” section with real differentiators
- ✓Mobile-optimized — Evansville customers search for auto shops from their phones
- ✓Evansville auto repair SEO — structured to rank for local searches first
The Opportunity
Auto repair customers in Evansville have options. When they're comparing shops online, a typo in the trust section and dead nav links don't just look bad — they actively push the customer to click away. Each of these issues is a small thing on its own. Together, they make the business look like it's not paying attention.
Dartt Automotive is doing real work for real Evansville customers. The website just isn't reflecting that — and it hasn't been for a while.
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