Case Study · Wedding Planner · Evansville, IN
Daylily Events' Booking Widget Is Broken — Right Below the “Start Here” Button.
Daylily Events — Evansville, IN · daylilyevents.com
The primary CTA on the homepage invites couples to book a consultation. Directly below it, embedded mid-page, is a 17hats scheduling widget with a dead-account error message: “The information you are looking for is no longer available. It has been removed by the person who owns this account.” Every bride who tries to book sees this instead of a form.
Live right now
The Evidence
Directly below the 'START HERE' consultation CTA, a 17hats booking widget shows a dead-account error to every visitor. The owner's 17hats account was either deleted or the connection expired — and the broken widget has been live ever since.
Daylily Events is an Evansville wedding planner with a polished site, real photos, and a clear brand identity built on personalized service. The rest of the site holds up well. The problem is that the one thing a wedding planner's site must do — convert a browsing couple into a consultation booking — is visibly broken. The 17hats scheduling widget embedded directly below the primary CTA hasn't worked in an unknown amount of time, and it doesn't fail quietly. It fails with a message that references “the person who owns this account” — making the planner's own broken infrastructure visible to every prospective client.
The Business
Daylily Events positions itself on attention to detail and personalized planning — the kind of service that takes a couple's vision and executes it flawlessly. The branding is warm and professional. The photography is real. The copy conveys someone who takes their clients' weddings seriously.
That positioning makes the broken booking widget more damaging, not less. A wedding planner who markets on detail-orientation is presenting every potential client with an unnoticed broken form — one that references a deleted or expired account. The contradiction between the brand promise and the on-page reality is impossible to miss for any couple who scrolls past the “Start Here” button.
What We Found
A dead 17hats widget in the most conversion-critical position on the site — below the primary CTA, exactly where an interested couple would try to take the next step.
17hats Widget Shows Dead-Account Error — “No Longer Available”
The embedded 17hats scheduling widget — used to let couples book consultations directly from the homepage — is displaying an account-level error message:
“The information you are looking for is no longer available. It has been removed by the person who owns this account.”
— Live 17hats widget error at daylilyevents.com
This is not a temporary glitch — it indicates the underlying 17hats account was either cancelled, deleted, or the associated booking link was removed. The widget embed remains on the page but has nowhere to connect. Every couple who tries to book hits this error instead of a form.
Positioned Directly Below the “START HERE” CTA
The broken widget doesn't sit in a corner of the site. It appears immediately below the homepage's primary call-to-action — the “START HERE” button that the planner uses to drive consultation bookings. A couple who clicks or scrolls past that button is rewarded with a dead-account error message. The highest-intent moment on the site routes directly to a visible failure.
Every Interested Couple Sees It — There Is No Fallback
The site has no contact form as a fallback. No phone number displayed prominently in the consultation section. No alternative path for a couple who sees the error and wants to reach out anyway. The broken widget is the only booking mechanism in the section — and it's been non-functional for an unknown period of time.
Silent Revenue Loss — Bookings That Never Started
There is no way to know how many couples arrived at the homepage, scrolled to the consultation section, and left when they couldn't figure out how to book. Wedding planners get most of their new business in the months when engaged couples are actively vetting vendors. Every month the widget has been broken is a month where consultation requests were not received.
What We'd Fix
A booking path that actually works — and that doesn't surface back-end account errors to couples who are ready to hire a planner.
Working Consultation Booking — Replace or Repair the 17hats Integration
Either reconnect the 17hats widget with a valid account, or replace it with a contact form or Calendly integration that actually works. The consultation section should convert interest — not kill it with an error message.
Contact Fallback in Every Inquiry Section
A backup contact path visible alongside any booking widget — a phone number or email address that gives couples an alternative if the embedded tool has issues. A planner who cares about client experience doesn't leave prospective clients staring at an error with no other option.
CTA Section Rebuilt Around Clarity and Conversion
A redesigned consultation section that makes it obvious how to book and what happens next. The “START HERE” promise delivered — an actual next step that works, with confirmation that the inquiry was received.
Evansville Wedding Planner SEO — Local Visibility for Engaged Couples
Proper local SEO structure so Daylily Events appears in searches from Evansville couples actively vetting wedding planners — not just those who already know the name.
Spec Redesign Deliverables
- ✓Working consultation booking — 17hats reconnected or replaced with functional booking tool
- ✓Contact fallback in every section — phone and email visible alongside booking widgets
- ✓CTA section rebuilt for clarity — no error messages, clear next steps
- ✓Evansville wedding planner SEO — structured for couples searching locally
- ✓Full site QA pass — every embed and integration verified before launch
- ✓Mobile-optimized layout — couples browse on their phones during the planning process
The Opportunity
Daylily Events has done everything else right — the brand is cohesive, the photography is real, the copy is warm and professional. The broken booking widget is the one crack in the center of the wedding cake. It undoes the credibility built by everything else on the page.
The fix is not complicated — reconnect or replace the booking widget, add a contact fallback, and verify that every inquiry path actually works. But until someone makes that fix, every interested couple who reaches the consultation section and sees “no longer available” is making a quiet decision to look elsewhere.
We've built the spec redesign. Daylily Events can see exactly what a fully-functioning wedding planner site looks like — working booking path, clear consultation flow, no dead-account errors — before committing to anything.
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