Case Study
Dee Whitaker Media
Owensboro, KY
Nav links point to /contact-copy-1/ and /investment-copy/ — draft page names visible in the URL bar on the two most important conversion pages.
Dee Whitaker Media is an Owensboro wedding photographer. Her navigation looks normal: “Investment” and “Contact” — exactly the two pages a prospective bride needs before booking. The problem surfaces the moment you click either one. The Investment page URL is /investment-copy/. The Contact page URL is /contact-copy-1/. Every visit, every browser, every device — the word “copy” sits in the address bar of both conversion pages.
Nav links point to/contact-copy-1/and/investment-copy/— draft page names visible in the URL bar on the two most important conversion pages.
“Copy” is what website builders append when you duplicate a page to create a working draft. The original pages were presumably replaced — but the nav links were never updated to point to the real versions. So the drafts went live, the old pages disappeared, and now every bride who checks the URL bar on the two pages designed to close the sale sees that the site is unfinished.
The Photographer
Dee Whitaker Media is a wedding and portrait photographer based in Owensboro, Kentucky. Owensboro is a smaller market, which means every bride who searches for wedding photographers matters more — competition is real, but the pool of local prospects is limited. Each impression counts.
Wedding photographers sell trust before they sell photography. A bride researching vendors is asking: is this person professional? Will they show up? Will they deliver? A contact page labeled /contact-copy-1/ in the URL bar answers that question unfavorably.
What We Found
Draft page names exposed in the URL bar on both conversion pages — an unfinished website that announces itself as such on the pages that matter most.
/contact-copy-1/ — The Contact Page
The Contact page in the main navigation links to deewhitakermedia.com/contact-copy-1/. The -copy-1 suffix is how website builders like Squarespace and Wix label duplicated pages — it's the working draft indicator. The real page was likely deleted or renamed, and the nav link was never updated to follow.
Any bride who notices the URL — and brides who are carefully evaluating a $1,000+ purchase do notice — immediately questions whether anything else on the site is equally unfinished. The contact page is specifically where trust is either confirmed or lost.
/investment-copy/ — The Pricing Page
The Investment page links to deewhitakermedia.com/investment-copy/. This is the pricing page — the page a bride visits to determine whether she can afford to book. A URL that includes “copy” suggests the pricing itself might not be finalized. Or that someone was in the middle of updating it. Or simply that no one is paying attention to the site.
None of those impressions help close a booking.
The Two Most Important Pages on a Photographer's Site
If a photographer's website had a hierarchy, Contact and Investment would be numbers one and two. These are the pages that convert interest into bookings. Both of Dee Whitaker Media's conversion pages broadcast that the site is unfinished — on every visit, to every visitor, in every browser.
What We'd Build
A complete portfolio site where the URL bar reinforces professionalism instead of undermining it — and where the two most important pages look finished because they are.
Clean URLs on Every Page
/contact and /investment — exactly what the nav says, exactly what the URL reflects. The address bar confirms professionalism instead of contradicting it.
Investment Page That Closes Bookings
A pricing and packages page that clearly presents what's included, the experience of working with Dee, and the investment required — designed to move brides from “I'm interested” to “I'm ready to reach out.”
Contact Form That Captures Real Inquiries
A clean contact page — date, venue, vision, contact info — that makes it easy for a bride to reach out and easy for Dee to follow up with the information she needs to quote a booking.
Spec Redesign Deliverables
- ✓All page URLs clean — no “copy” slugs anywhere on the site
- ✓Portfolio gallery — wedding work presented to convert browsers to inquiries
- ✓Investment page at
/investment— packages, what's included, clear pricing - ✓Contact page at
/contact— functional form, proper URL - ✓Mobile-first design — polished on every device
The Opportunity
The Owensboro wedding market is small enough that reputation matters enormously — and word travels fast. A bride who notices /contact-copy-1/ in the URL bar may not say anything, but she also may not book. The site is doing quiet damage on every visit to its two most important pages.
Dee Whitaker Media has the portfolio and the work. The URL bar is undermining the first impression at exactly the moment when trust is being evaluated.
We've built the spec redesign. Dee Whitaker Media can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Dee Whitaker Media — clean URLs across every page, an investment page that closes bookings, and a contact form that doesn't broadcast an unfinished site. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.