Case Study
Dr. Denise T. Dickinson M.D.
Louisville, KY
Two live [Button] placeholder CTAs on the homepage. Raw Hibu template variables — {{placeholder_footer_reserve2}} through {{placeholder_footer_reserve7}} — rendering in the footer on every page. Your footer is printing raw template code that visitors can see.
Dr. Denise T. Dickinson has been practicing dermatology in Louisville for over 25 years. Two locations. Board certification. A “Top Dermatologist 2022” badge. Her website was built on a Hibu template and published — with the scaffolding still inside. Every patient who visits sees the bones of an unfinished site rendered live in their browser.
The homepage has two live, clickable[Button]labels — the literal word “Button” — linking to nothing. The site footer renders raw unrendered Hibu template variables:{{placeholder_footer_reserve2}}through{{placeholder_footer_reserve7}}— visible to every visitor on every page of the site.
The [Button] labels are visible to anyone who visits the homepage. The {{placeholder_footer_reserve}} variables are injected directly into the live HTML and appear in the footer on every page load. This is not a back-end issue — it renders in the browser. Anyone who visits the site can see it. Right now.
The Practice
Dr. Dickinson is a solo woman-owned dermatology practice with two Louisville locations: Bluegrass Ave and Terra Crossing Blvd. She has more than 25 years of experience and carries a “Top Dermatologist 2022” recognition. She treats medical dermatology patients and offers cosmetic procedures across both locations.
Louisville's dermatology market is active and competitive. Patients are comparison-shopping online. When a prospective patient visits Dr. Dickinson's site and sees literal “[Button]” text on the homepage and template variables in the footer, the credibility hit is immediate — and likely fatal to that patient relationship before it begins.
What We Found
A Hibu-built site published with the default placeholder content never removed — template scaffolding rendering live in the browser on every page visit.
Two Live [Button] Placeholders on the Homepage
The Hibu website builder places default “[Button]” CTAs on the homepage template — placeholders meant to be replaced with actual text before the site goes live. Both were left in. They are clickable and they link to nothing. Every visitor to the homepage sees the word “Button” rendered as a call to action.
For a medical practice where CTAs are how patients book appointments, two broken placeholder buttons on the homepage represent a direct conversion failure — on top of the obvious credibility problem.
Raw {{placeholder_footer_reserve}} Variables in the Footer
The footer of every page on the site contains six unrendered Hibu template variables: {{placeholder_footer_reserve2}} through {{placeholder_footer_reserve7}}. These are template slots that were never filled and never removed — they render as literal text in the HTML that loads in the browser.
A footer is the last thing a patient sees before leaving a page. On Dr. Dickinson's site, the last thing patients see on every single page is a string of raw template variable names. It looks like a site that was never finished being built.
A “Top Dermatologist 2022” Badge — Four Years Out of Date
The site displays a Top Dermatologist badge from 2022. In 2026, showing a four-year-old award raises a question patients will notice: why isn't there a more recent one? An outdated credential on a site with broken template placeholders compounds the impression of a practice that stopped maintaining its web presence years ago.
What We'd Build
A clean, professional dermatology site that reflects 25+ years of Louisville practice — with working CTAs, a footer that doesn't expose template scaffolding, and a design that matches the quality of Dr. Dickinson's clinical credentials.
Real CTAs That Book Appointments
Homepage buttons that actually work — “Request an Appointment” and “View Services” — linked to functional pages. No placeholders, no broken links. The conversion path patients expect when they visit a medical practice website.
Clean Footer — No Template Variables
A properly configured footer with practice contact information, hours, both location addresses, and working links — replacing the six raw{{placeholder}} variables that currently render on every page.
25+ Years of Louisville Dermatology — Prominently Featured
Dr. Dickinson's experience, her two Louisville locations, and her women's health dermatology focus as the leading headline — not buried beneath broken buttons and template noise.
Spec Redesign Deliverables
- ✓Homepage with real CTAs — no
[Button]placeholders - ✓Footer with accurate practice info — no template variable strings
- ✓Two-location site structure: Bluegrass Ave and Terra Crossing Blvd
- ✓Physician bio: 25+ years, board-certified Louisville dermatology
- ✓Working appointment request form and direct contact on every page
The Opportunity
Every patient who visits Dr. Dickinson's site right now sees a homepage with two “[Button]” labels and a footer with six raw template variable strings. Most will leave without ever booking an appointment — not because the practice isn't excellent, but because the site signals that something is wrong before they read a single word of content.
Dr. Dickinson has 25 years of Louisville practice and two active locations. Her credentials and experience are real competitive advantages. The website is actively undermining them — every day the template variables remain live, every day the placeholder buttons sit on the homepage.
We've built the spec redesign. Dr. Dickinson can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Dr. Dickinson's practice — real CTAs on the homepage, a footer that doesn't print template code, and a site that reflects 25 years of board-certified Louisville dermatology. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.