Pitchcraft Agency — We Fix Bad Websites.

Ernie Davis & Sons Mechanical Inc at erniedavismechanical.com is a commercial and industrial mechanical contractor in Owensboro, Kentucky — handling HVAC, plumbing, site utilities, and steel fabrication for large projects: apartment complexes, police stations, commercial developments. Their footer includes a call-to-action phone number with a supporting image that has failed to render. In its place, every visitor to the site sees: “[Base64-Image-Removed]” — raw error markup that was never cleaned up.

The Business

Ernie Davis & Sons Mechanical Inc provides full mechanical contracting services for commercial and industrial projects in Owensboro and the surrounding region. Their work includes HVAC installation and design, commercial plumbing, site utility lines (sewer, water main), and custom steel fabrication. They complete projects for clients that include new apartment complexes, municipal buildings, and large commercial facilities.

This is a business that bids on large commercial projects where the client evaluates multiple contractors before making a decision. In that evaluation, the website signals how the company presents itself. A broken image placeholder in the footer tells every evaluator that no one has checked this site recently.

What We Found

A broken image placeholder visible in the footer on every page load.

“[Base64-Image-Removed]” Embedded in the Footer — Visible to Every Visitor

The site footer contains a section with a phone number call-to-action and an accompanying image — likely a graphic of a phone or a call icon. The image has failed and the fallback code has never been cleared. Every page on the site displays this in the footer:

[Base64-Image-Removed]
— Footer section, live at erniedavismechanical.com, visible on every page

This is the same class of error that appears on auto-detailing sites and detailing chains — except here, it's sitting on the website of a business that pitches for commercial mechanical contracts. A property developer who finds this site while evaluating contractors for a new building project sees broken image code before they see a project portfolio. That's a difficult first impression to recover from.

Service Images Show Lazy-Load Placeholders — Content Never Loads

The main service sections (HVAC, Plumbing, Site Utilities, Fabrication) include image placeholders that show the lazy-load state but never resolve to actual photos. Visitors see gray boxes where project or service photography should be. For a commercial contractor, the absence of visual proof of work means the site fails at its most basic job: demonstrating that the company can do what it says.

What We'd Fix

A commercial mechanical contractor site that loads correctly and shows the actual scale of work — no broken code, no gray placeholders, no reason to click away.

Fix the Footer — Remove the Broken Placeholder

Replace the “[Base64-Image-Removed]” with a properly hosted image or remove the broken element entirely. A footer that renders cleanly — with working contact information and no error code — is the absolute minimum standard for a business pitching commercial contracts.

Replace Service Image Placeholders With Real Project Photos

HVAC, plumbing, site utilities, and fabrication — each service section needs actual photography from completed projects. For commercial clients evaluating contractors, photos of real work are more persuasive than any amount of copy. A photo of a completed mechanical system in a 200-unit apartment complex tells the story faster than a paragraph.

Project Gallery by Sector

A project portfolio organized by project type — commercial new construction, industrial facilities, municipal buildings, residential — that demonstrates the company's range. The “No job too big or too small” claim on the homepage needs visual evidence to back it up.

Credibility Section — Licenses, Certifications, Years in Business

Licensing, certifications, years of operation, number of completed projects — the trust signals that commercial clients look for before shortlisting a mechanical contractor. Currently absent from the site.

Spec Redesign Deliverables

✓Footer fully fixed — “[Base64-Image-Removed]” gone, clean contact CTA in its place
✓Service section images replaced with real project photography
✓Project gallery organized by sector — commercial, industrial, municipal
✓Licensing, certifications, and years of operation featured in a trust band
✓Separate service pages for HVAC, plumbing, site utilities, and fabrication
✓Owensboro commercial contractor SEO — structured for procurement and contractor searches

The Opportunity

Commercial mechanical contracts are won on track record and trust. A company that can do the HVAC, plumbing, and utility work on a large commercial building is a valuable resource for developers and property managers — but only if they can find and evaluate the company effectively.

Right now, every commercial prospect who finds Ernie Davis & Sons Mechanical via Google encounters broken image code before they see a portfolio. That creates immediate doubt about whether this is an active, well-run operation. In a competitive bid environment, that doubt costs jobs.

We've built the spec redesign. Ernie Davis & Sons can see what a properly executed commercial mechanical contractor site looks like — clean, proof-driven, and built to win bids — before committing to anything.

Ernie Davis & Sons Mechanical Has “[Base64-Image-Removed]” in Their Footer — Seen by Every Visitor

The Evidence