Real ClientBuilt from ScratchCase Study

Eville Watches — Built from Scratch

A full custom website built for a hand-crafted watch brand based in Evansville, IN. From spec demo to live site — Pitchcraft built it from the ground up.

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Before — The Spec Demo

Spec demo hero — Eville Watches design concept

Pitchcraft Spec Design

Spec demo collection section — placeholder product photography

After — The Real Site

Eville Watches live site — homepage screenshot

The Live Site

What We Built

Jacob builds custom watches by hand — one-of-a-kind pieces, each built from scratch. He came to Pitchcraft after hearing about our work, with a simple need: get his name out there and attract customers for his custom builds. No existing site. No web presence. Just serious craftsmanship and zero online visibility. We built the full site from scratch: dark premium aesthetic, inventory showcase, and a brand story section that reflects the craftsmanship behind every watch he makes.

↓ Scroll to see the full spec demo below

Built by Pitchcraft Agency · Real Client Build

Visit Live Site →
Seiko Monster lume glow
Eville Watches

Evansville, Indiana · Built for Collectors

Placeholder product photography — custom watch builds

Custom Builds

Made by Hand

Every watch Jacob builds is a one-of-a-kind piece — handcrafted from the ground up. The site needed to reflect that level of craft and give him a professional home to showcase his work and reach new customers.

Inventory

The Collection

Seiko Monster Diver on wrist — daytime, tan strap

Seiko Monster

Pre-Owned · 200m Diver

$XXX — InquireInquire
Seiko Monster lume check — glowing green in the dark

Monster Lume

Pre-Owned · Custom Strap

$XXX — InquireInquire
The Griffith — Omega-style chronograph dramatic black and white close-up

The Griffith

Pre-Owned · Tachymetre

$XXX — InquireInquire
Eville Watches shield
Eville Watches portrait seal

The Brand

Built in Evansville.

Jacob builds custom watches by hand — one-of-a-kind pieces that reflect genuine craftsmanship. He came to Pitchcraft because he needed a proper web presence to get his name out there and connect with customers who appreciate what goes into a truly custom watch.

— EvilleWatches, Evansville, Indiana

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Pitchcraft Agency

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