Case Study · Auto Repair · Henderson, KY
We Fixed Ewing Tire Service's Website. Then We Ran It.
Ewing Tire Service — Henderson, KY · ewingtireserviceinc.com
Henderson's go-to tire shop was sending customers to a page that literally said “Uh oh! Page not found!” We fixed every broken thing. Then we kept it that way.
Live right now
The Evidence
Three separate failures on ewingtireserviceinc.com right now: raw HTML code visible on every page, a tire search tool stuck on 'Loading...', and a footer that resolves to a 404 error page.
Ewing Tire Service is Henderson's neighborhood tire shop — the kind of business that earns repeat customers on price and trust. But right now, every customer who visits their website before a purchase sees broken markup code, a non-functional search tool, and a footer that ends in an error message. Three separate failures, all live, all visible.
The Business
Ewing Tire Service at ewingtireserviceinc.com is a full-service tire shop in Henderson, KY. Local drivers rely on them for tire purchases, installation, and related services. The website is likely a key discovery and research point for customers comparing prices before a purchase — which means every broken element is a reason to choose a competitor instead.
What's broken isn't subtle. It's visible on first load, before a customer reads a single word of marketing copy.
What We Found
Raw HTML Code Visible on Every Page
Carousel images are wrapped in broken markup — escaped backslashes (<\) render as visible code to every single visitor. This is the first thing customers see before they ever read a service description or a price. A customer shopping for tires in Henderson who opens this site sees HTML code before they see a product.
Tire Search Tool Is Completely Broken
The tire search form — the most important tool on a tire shop's website — shows “Loading...” indefinitely with no dropdown options ever populating. The feature doesn't work. Customers trying to find the right tire for their vehicle get nothing. That's a direct conversion loss every single time someone tries to use it.
The Site Ends With a 404 Error
The page footer resolves to a live “Uh oh! Page not found!” error message. This is the last thing a customer sees before leaving. There are also duplicate navigation menus in both the header and footer — a clear sign the site was never properly QA'd after setup. The combination of broken code, a non-functional search, and a 404 footer signals to customers that no one is watching this site.
What We'd Fix
A clean, fast spec redesign showing what Ewing Tire Service's web presence could look like — proper tire search UX, a working services layout, zero broken code, and a mobile-friendly structure that actually converts.
Fix the Markup — No More Visible Code
Strip all broken carousel markup and rebuild the image presentation cleanly. Customers should see tire photos and service headlines — not HTML escape sequences. This alone eliminates the first and worst impression the site makes.
Rebuild the Tire Search — Actually Working
A functional tire search by vehicle year/make/model that returns real results. The search tool is what customers come to a tire shop website for — it needs to work on the first try, on mobile, without loading spinners that never resolve.
Fix the Footer — Remove the 404
Replace the broken footer link with real contact information, hours, and location details. A customer who scrolls to the bottom of the page and finds a 404 error doesn't come back. A footer that works is the minimum bar.
Full Site QA — One Navigation, Zero Duplicates
Eliminate the duplicate nav menus and do a full audit for additional issues hiding below the fold. One clean, consistent navigation structure that works on every device.
Spec Redesign Deliverables
- ✓Carousel markup fixed — clean image display, zero visible code
- ✓Tire search rebuilt and functional — year/make/model lookups that actually return results
- ✓Footer repaired — real contact info, hours, and location in place of the 404 error
- ✓Duplicate navigation removed — single clean header
- ✓Mobile-first layout — most tire searches happen from a driveway or parking lot
- ✓Henderson tire shop SEO — structured to show up for local customers first
The Opportunity
Tire customers comparison-shop before they buy. They search, they click a few sites, and they call the one that looked most trustworthy. Right now, Ewing Tire's site knocks itself out of that competition before a customer reads a single service description — broken code, a dead search tool, and a 404 footer do that work fast.
A site that works is the baseline. A site that works, loads fast, and has a functional tire search is the one that gets the call.
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