Case Study
The Face Place of Evansville
Evansville, IN
A medically-supervised aesthetic practice with a DDS Medical Director and three licensed nurse injectors — and the business contact email is a personal Gmail account.
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The Evidence
The Face Place of Evansville's contact information — the business email published on the homepage is 'faceplacepics@gmail.com', a personal Gmail account. This is the contact for a medically-supervised aesthetic practice with a DDS Medical Director and three licensed nurse injectors.
The homepage of thefaceplaceevansville.com lists faceplacepics@gmail.com as the business contact. For a medical spa with a credentialed clinical team offering Botox, Dysport, Restylane, Aerolase laser, and microneedling, a personal Gmail address creates a trust gap that no amount of clinical excellence can fully bridge.
The Practice
The Face Place of Evansville is a genuinely credentialed medical aesthetic practice. The clinical team includes a DDS Medical Director and three licensed nurse injectors offering a full menu of premium services: Botox, Dysport, Restylane fillers, Aerolase laser therapy, microneedling, and more. This isn't a side hustle or a pop-up aesthetics booth — it's a medically supervised practice with real credentials.
That's exactly why the Gmail address is such a significant problem. The credibility on display inside the practice — the medical director title, the nursing licenses, the clinical procedures — is directly undercut by a contact address that reads like it belongs to a personal photography account.
What We Found
The business contact email published on the homepage is a personal Gmail account — the primary and only listed email for the practice.
The Contact Email: faceplacepics@gmail.com
The homepage contact section lists:
faceplacepics@gmail.com
“Faceplacepics” — a Gmail handle that sounds like a personal photo account. No domain email. No @thefaceplaceevansville.com. No professional email infrastructure. Just a Gmail address that was probably set up at launch before anyone thought about what it would look like to a patient researching med spas in Evansville.
The Premium Services / Budget Contact Mismatch
Botox treatments run $12–15 per unit. Restylane fillers start around $650 per syringe. Aerolase laser sessions are in the $200–400 range. These are premium services with premium price points — exactly the kind of procedures where a potential patient is doing careful research before committing. A patient considering a $600 filler treatment who sees a Gmail contact is doing a quick calculation: does this practice have the professionalism to match the price?
The Competitor Comparison Problem
Evansville has other med spas and aesthetic clinics. When a prospective patient is comparison shopping and finds one practice using a professional domain email and another using faceplacepics@gmail.com, the email address becomes a tie-breaker — and not in The Face Place's favor. The clinical credentials are real and significant. The contact email doesn't reflect them.
What We Built
Pitchcraft built a spec redesign that puts the clinical credentials front and center and presents a contact experience that matches the premium services being offered.
Professional Contact Infrastructure
The redesign spec replaces the Gmail address with a domain email (info@thefaceplaceevansville.com or similar), an embedded booking request form, and a click-to-call CTA. Every contact path is professional and on-brand. No Gmail. No personal handles. Just a practice that looks as credentialed online as it is in person.
Medical Director Credentials Front and Center
The redesign leads with the clinical team — DDS Medical Director, licensed nurse injectors, specific training and credentials. In the medical aesthetics market, credentials are a conversion driver. Patients need to know who is doing the procedure and what qualifies them. The spec redesign surfaces that information above the fold, not buried in an About page nobody reads.
Service Pages That Convert Premium Browsers Into Booked Clients
Clean, mobile-optimized service pages for each procedure — Botox, fillers, laser, microneedling — with a clear “Book a Consultation” CTA on each one. Written for the patient who is actively researching, not just scanning headers. Pages that answer the questions patients have before they ask them.
Spec Redesign Deliverables
- ✓Professional domain email replacing Gmail in all contact sections
- ✓DDS Medical Director and nurse injector credentials above the fold
- ✓Embedded consultation booking form with confirmed delivery
- ✓Individual service pages for Botox, fillers, laser, and microneedling
- ✓Mobile-first layout matching the premium positioning of the services
The Opportunity
The Face Place of Evansville is competing in a market where trust and credibility are the deciding factors for high-value procedures. A DDS Medical Director and licensed nurse injectors are genuine differentiators. The website doesn't use them.
Every potential client who finds the practice on Google, checks the homepage, sees a Gmail address, and bounces to a competitor with a more polished web presence is real revenue lost. Not because the clinical quality isn't there — but because the first impression doesn't match the price point.
A professional site with professional contact infrastructure is how a medical practice gets the online presence its clinical team has already earned.
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