Google Sends Customers to Fetta's Broken Site — Maps API Error, Dead Video Embed

The Situation

Tim Turner and Mike Baker have run a downtown Owensboro craft pizza spot for over a decade. The website Google sends customers to has a broken Maps API error, a dead YouTube video, and hasn't been updated since 2015.

The Problem

Fetta Specialty Pizza & Spirits has been operating near Owensboro's Smothers Park riverfront since 2013. Tim Turner and Mike Baker built a real craft pizza destination — specialty pies, local following, good location. Over a decade in, Fetta is a known name in downtown Owensboro.

They also have two websites.

fettaspecialtypizza.com is the original, launched when the restaurant opened. It's built on an old GoDaddy Website Builder template, frozen around 2015, and never meaningfully updated. fettapizza.net is a newer, more functional version with updated menus and branding.

The problem is which one Google ranks: the .com. The broken one. When a customer searches “Fetta pizza Owensboro” — whether they're a tourist walking the riverfront, a local who hasn't been in a while, or someone who was just referred by a friend — Google serves them fettaspecialtypizza.com. That page has a Google Maps section that displays: “This page can't load Google Maps correctly.” The API key is expired or invalid. Below that, there's a YouTube embed showing: “Video unavailable. This video is unavailable.”

What It Costs

The customer who Googles Fetta and lands on the .com gets an immediate trust problem. A broken Google Maps embed doesn't just fail to show directions — it reads as the restaurant's website being abandoned or neglected. A dead YouTube video takes up real estate on the page with a grey error box.

The customer trying to find the address to decide whether to walk there from the riverfront doesn't get the address from a working map. They get an error. The customer who wanted to see what the pizza looks like before deciding doesn't get a video. They get a grey box.

And none of this is visible on fettapizza.net, because the .net site isn't what Google serves. Customers who find the site organically — the people who are actively searching, the highest-intent traffic — land on the version that hasn't worked in years. The two sites are competing with each other, and the better one is losing.

What a Redesign Would Unlock

The fix for Fetta isn't complicated, but it's consequential: consolidate to one domain, remove the broken embeds, and build a site that functions the way a decade-old riverfront pizza destination should.

What Pitchcraft Did

Pitchcraft built a full spec redesign concept for Fetta Specialty Pizza before any contact was made. The spec includes:

• →Domain consolidation plan — fettaspecialtypizza.com as the canonical domain, fettapizza.net 301-redirected, full SEO authority unified under one URL
• →Broken embed removal — Google Maps API error replaced with a static embed (no API key required); dead YouTube video replaced with full-width specialty pizza photography
• →New homepage — craft pizza photography as the hero, “View Menu” and “Order Online” as the primary CTAs, riverfront location callout, Google rating and review quotes surfaced
• →Single unified menu — replacing the two conflicting versions across .com and .net, organized by category, mobile-optimized, with pricing and specialty item callouts
• →Online ordering integration — Toast, Square, or Slice as the ordering backend; pickup-focused flow
• →About / Our Story page — Tim Turner and Mike Baker's decade-plus history, the craft pizza philosophy, the Smothers Park location
• →Working location page — static Google Maps embed, tap-to-call phone number, current hours
• →Mobile optimization — full responsive redesign built for the phone-first customer walking the riverfront
• →SEO cleanup — corrected page titles, canonical tags to resolve the two-domain conflict, LocalBusiness and Menu schema, local keyword targeting for “craft pizza Owensboro”

The spec was built to show Tim and Mike exactly what Fetta could look like online — one site, working correctly, reflecting the restaurant they've built over the last decade.