Case Study
Focus Physical Therapy
Louisville, KY
200 reviews, but your homepage still says “Your Subtitle Goes Here.”
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The Evidence
Focus PT's homepage service section — every service card displays 'Your Subtitle Goes Here' as the subtitle, live on the homepage for every patient and referral source to see. A rogue '_3' also appears as raw text alongside each service. A clinic with 200+ five-star reviews presenting their services this way.
Focus Physical Therapy has 200+ five-star Google reviews. That's years of exceptional care and happy patients. But every service card on the homepage right now — visible to every new patient who visits — shows the subtitle Your Subtitle Goes Here. There's also a rogue _3 character appearing as raw text in the body. The template was never finished.
The Practice
Focus PT in Louisville has built a genuinely strong reputation. 200+ Google reviews is the kind of social proof most practices spend years trying to earn. Patients trust them. Referring physicians trust them. The clinical outcomes are there.
What isn't there: a homepage that reflects any of that. A prospective patient who hasn't heard of Focus PT yet — who finds them through search or a referral — lands on a page that signals the site was never properly finished.
The Problem
Here's what a first-time visitor sees on the Focus PT homepage right now:
Every Service Card Says “Your Subtitle Goes Here”
The service section on the homepage — the part meant to explain what the clinic offers — shows each service with a name, but the subtitle under every single card reads:
Your Subtitle Goes Here
Not one card. Every card. Manual therapy, sports rehab, post-surgical recovery — all of them labeled with template placeholder text. A patient researching physical therapy options sees this and wonders if the site is even maintained.
A Rogue _3 in the Body Text
Alongside the placeholder subtitles, a stray _3 character appears in the body text — raw, unexplained, clearly a template or content management artifact that was never cleaned up. Small, but unmistakable to anyone paying attention. It confirms the page was never proofed before publishing.
200 Reviews, Zero Visible Impact on the Homepage
The reviews exist on Google. But a patient who lands directly on the Focus PT website — through a referral link, a business card, a search result — sees none of that credibility. The homepage doesn't surface it. The social proof that took years to build isn't working for the practice.
What We'd Build
Pitchcraft built a spec redesign that replaces every placeholder with real content and puts Focus PT's 200+ reviews front and center.
Service Cards With Real Copy
Every service card gets a proper subtitle written in patient language — one sentence that explains what the service is and who it's for. Manual therapy, post-surgical rehab, sports injury recovery, balance and fall prevention. Real descriptions that help a patient identify which service applies to them, not placeholder text that signals the site was abandoned.
Social Proof Surfaced on the Homepage
200+ five-star reviews is a significant competitive advantage. The redesign builds a review pull-through section on the homepage — real patient quotes, star rating display, and a link to the full Google listing. Patients who already found Focus PT through search see the proof immediately. No more burying the best signal the practice has.
Clean, Finished Copy Throughout
Every placeholder removed, every orphaned character cleaned up. The redesign is fully proofread before delivery — every page, every section, every button label. A site that reads like it was built with intention, not assembled and forgotten.
Mobile-First Layout That Matches a 200-Review Practice
A clean, modern mobile layout that makes the first impression match the clinical reputation. Patients searching on their phone after a doctor visit get a site that loads fast, reads clearly, and makes it easy to call or request an appointment.
Spec Redesign Deliverables
- ✓Replaced all “Your Subtitle Goes Here” placeholders with real service descriptions
- ✓Removed all template artifacts including the rogue _3 character
- ✓Review section on homepage surfacing 200+ five-star Google ratings
- ✓Service pages for manual therapy, post-surgical rehab, and sports injury
- ✓Mobile-first design that converts first-time visitors into appointment requests
The Opportunity
Focus PT has done the hard work. 200+ reviews means years of delivering outcomes that patients go out of their way to praise publicly. That is genuinely rare.
The website just isn't reflecting it. Placeholder subtitles and stray characters undercut a reputation that was earned through hundreds of successful patient outcomes. The gap between what the practice delivers and what the homepage communicates is significant — and fixable.
A website that matches the quality of care at Focus PT converts the researchers into patients. Right now, some of them are bouncing.
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