Case Study
Freibert CPA Group
Louisville, KY
A 30-Year Louisville Accounting Firm Whose Primary Domain Is waybeyondbeancounting.com — a 2003 Gag Name That Has Aged About as Well as You'd Expect.
If someone in Louisville tells you they use Freibert CPA Group, and you try to look them up, here is what you type:
waybeyondbeancounting.comThat is the firm's actual primary domain — not a redirect, not an alias, not a legacy URL that forwards somewhere professional. It is the firm's front door. Meanwhile, the firm sends all its email from freibertcpa.com, and that domain does not have a live website. Anyone who hears “Freibert CPA” and goes to freibertcpa.com finds nothing. The only way to find this firm is to know its 23-year-old novelty URL.
The Firm
Freibert CPA Group PLLC is a Louisville-based CPA firm founded and led by Harry Freibert. The firm offers tax planning, accounting, business advisory, and financial strategy services to individuals and businesses in the Louisville market. With over 30 years of experience, Harry Freibert has built a real practice with real clients.
The services are serious. The domain is not. In 2003, “waybeyondbeancounting” might have read as clever, memorable, a way to stand out from generic CPA firm names. In 2026, a sophisticated Louisville business owner Googling for a tax advisor and landing on waybeyondbeancounting.com faces an immediate question about the firm's judgment.
What We Found
A brand liability baked into the firm's primary URL — compounded by the absence of any professional domain that matches the firm name clients hear.
The Primary Domain Is a Joke That Aged Poorly
waybeyondbeancounting.com was registered in 2003 — a period when novelty domain names were used as marketing hooks. The firm has been using it as its primary web presence ever since. Twenty-three years later, it reads differently than it did when it was new.
A Louisville business owner evaluating CPAs who encounters this URL has to ask: is this the firm's actual name? Is this a joke? Is this real? That moment of confusion is not what any professional services firm wants its first impression to be. A CPA firm is asking clients to trust them with sensitive financial information — the tone starts with the URL.
The Firm Name and the Website URL Are Completely Different
The firm is called Freibert CPA Group. The email domain is freibertcpa.com. But the website lives at waybeyondbeancounting.com. These are three different names — none of which align. A prospect who receives an email from Harry at freibertcpa.com and types that domain into a browser finds nothing. The only people who can find the website are people who already know the novelty URL, or who found it through a Google search or referral link.
Can't Be Found by Firm Name
A satisfied Freibert CPA client referring the firm to a colleague says “look up Freibert CPA in Louisville.” That colleague goes to Google, searches Freibert CPA Louisville, and may or may not land on the right site — depending on whether they click through to the waybeyondbeancounting.com result instead of an aggregator or competitor. There is no professional branded URL to anchor that search.
What We'd Build
A professional online presence anchored to freibertcpa.com — the name clients already recognize, matching the email domain the firm already uses.
freibertcpa.com as the Professional Front Door
A full site built on the domain that matches the firm name and the email address — so that clients who hear “Freibert CPA” and type it into a browser find the firm immediately. The novelty URL can redirect there, but the primary domain becomes the professional one.
30+ Years of Louisville Tax Expertise
Harry Freibert's credentials and experience front and center — the substance behind the firm name, in the kind of clear, professional presentation that earns trust from a Louisville business owner researching CPAs for the first time.
A Site That Works for Referrals
Existing clients refer the firm by name. A professional domain means those referrals can find the site easily — and the site they find reinforces the quality of the referral rather than raising questions about whether they typed the right thing.
Spec Redesign Deliverables
- ✓Professional site on
freibertcpa.com— matching the firm name and email domain - ✓Homepage hero: Harry Freibert's credentials and 30+ years of Louisville expertise
- ✓Service pages: tax planning, accounting, business advisory, financial strategy
- ✓About page with team bios — the people behind the Freibert CPA name
- ✓301 redirect from old domain — no lost traffic, clean migration
The Opportunity
Freibert CPA Group has over 30 years of Louisville accounting experience and a real client base built on trust. The firm deserves a digital presence that reflects that — one that a prospect can find by firm name, that opens with professionalism rather than a 2003 pun, and that converts the Louisville business owner who is comparison-shopping for a CPA.
The domain issue is fixable. freibertcpa.com is already owned by the firm — it just needs a site. The bigger opportunity is building a homepage that makes the value of 30+ years of Louisville tax expertise immediately clear to someone who has never heard of Harry Freibert.
We've built the spec redesign. Harry can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Freibert CPA Group — on a professional domain that actually matches the firm name. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.