Case Study
Hardin Law Office
Louisville, KY
17 Years of Louisville Estate Planning — and the “Schedule a Free Consultation” Button on the Homepage Links to a Page That Doesn't Exist.
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The Evidence
The 'Schedule a Free Consultation' button — the primary CTA on the homepage hero, the header, and the footer — routes to /free-consultation/. That page was deleted during a 2024 site migration and never restored. Every version of this CTA fails the same way.
The homepage of hardinlawoffice.com features a prominent orange CTA button above the fold: “Schedule a Free Consultation.” It is the first and most visible action the firm asks a new prospect to take. Clicking it produces:
404 — Page Not Found.
The booking page was deleted during a site migration and never restored. The contact page is reachable — but the CTA button that every visitor clicks first routes to nothing. For a Louisville estate planning attorney, the free consultation is the entire top-of-funnel. That path is broken.
The Firm
Hardin Law Office has served Louisville families since 2009, handling wills, trusts, powers of attorney, probate, Medicaid planning, and business succession. With 74 Google reviews at 4.7 stars, the firm has earned a strong reputation in the Louisville estate planning market — the kind of reputation that gets people to click that consultation button.
The typical estate planning client is an adult child helping an aging parent navigate care decisions, or a couple in their 60s who just watched a sibling go through an ugly probate. They arrive at the site motivated. They click the consultation button. They hit a dead page and leave. The practice earns nothing from that visit.
What We Found
A broken primary CTA, a site migration that left the most important conversion path dead, and a contact page that works but is never reached because the visible button routes elsewhere.
The Free Consultation Button Returns a 404
The WordPress page at /free-consultation/ was deleted during a 2024 site migration and never recreated. The button in the homepage hero, the button in the site header, and the button in the footer — all point to the same dead URL. Every version of this CTA fails.
The firm does have a working /contact/ page, but it has no visible link in the primary navigation. A motivated prospect who clicks the consultation button and bounces has no obvious next step. Most don't find the contact page on their own.
Estate Planning Clients Abandon Quickly
Estate planning clients are comparison shoppers. They open three tabs — three local firms — and work down the list. The practice that makes the consultation easiest to schedule wins the call. A broken button is an automatic disqualification. The other two tabs are still open.
74 Reviews Are Driving Traffic Into a Dead End
A 4.7-star rating generates a meaningful volume of Google-driven visitors. The review profile is working exactly as intended — driving qualified, motivated prospects to the site. The site is losing them at the first click. Every positive review is, in effect, routing people to a 404.
What We'd Build
A Louisville estate planning website where the most important button works — and where the consultation path is designed to close the motivated prospect, not lose them on the first click.
Consultation Booking That Actually Books
A working consultation form — or a Calendly-style integration — that routes inquiries immediately. Clear questions about what the client needs: will, trust, power of attorney, Medicaid planning, probate help. A confirmation that tells them what to expect next. No dead links anywhere on the path from “I want to talk” to “consultation booked.”
“Louisville Estate Planning Since 2009”
17 years of Louisville market presence and a 4.7-star review profile deserve a hero section that leads with those facts. Not a generic tagline about “protecting your family’s future” — a specific claim: this firm, this city, this track record.
Service Pages Built for the Client's Situation
Most estate planning clients don't know whether they need a will or a trust. Service pages written in plain language — what it is, who needs it, what happens without it — are the difference between a visitor who leaves to “do more research” and one who books the consultation because they understand what they need.
Spec Redesign Deliverables
- ✓Working consultation CTA — no 404s, no dead URLs, anywhere on the conversion path
- ✓Integrated booking form with practice-area intake questions
- ✓“Louisville Estate Planning Since 2009” hero — 17 years and 4.7 stars as the lead trust signal
- ✓Plain-language service pages for wills, trusts, powers of attorney, Medicaid, and probate
- ✓Mobile-first design — estate planning research happens on phones, in hospital waiting rooms
The Opportunity
Hardin Law Office has 17 years of Louisville estate planning work, 74 reviews at 4.7 stars, and a client base built on genuine expertise in wills, trusts, and Medicaid planning. The review profile is driving real traffic. Every one of those visitors is clicking a button that routes to a dead page.
A broken consultation button is the kind of thing that costs a firm two or three qualified prospects a week — invisibly, permanently, at the exact moment the client was ready to call. The fix is trivial. The cost of not fixing it compounds every day.
A firm that has earned a 4.7-star reputation over 17 years deserves a website that captures the leads that reputation generates.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.