Case Study · Chiropractic · Sullivan, IL
We Fixed Harley Chiropractic's Website. Then We Ran It.
Harley Chiropractic — Sullivan, IL · harleychiropractic.com
A link on Dr. Katie Harley's Sullivan practice site routes visitors through a suspicious third-party domain that looks like a phishing redirect. A patient testimonial is truncated mid-sentence with a typo. And unexplained “by Aloha” text sits orphaned at the bottom of the page.
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The Evidence
Three separate failures on harleychiropractic.com: a 'Learn more' link routes through a suspicious third-party redirect domain, the one testimonial on the site is truncated with a typo, and orphaned 'by Aloha' template text sits at the bottom of the page.
Dr. Katie Harley has built a Zone Technique practice in Sullivan, IL — a specialized approach that deserves to be showcased. Instead, the site is sending patients through a suspicious redirect link, offering exactly one testimonial with a typo, and displaying orphaned template text at the bottom of the page.
The Business
Dr. Katie Harley's practice at harleychiropractic.com serves Sullivan, IL with chiropractic care focused on Zone Technique — a specific method that sets the practice apart from general chiropractic. That differentiation deserves to be front and center. Instead, the site is actively undermining patient trust before they read a word about the approach.
A practice built on a specialized technique needs a site that builds trust. Right now, the site is doing the opposite.
What We Found
A Site Link Routes Through a Suspicious Third-Party Domain
The “Learn more about Zone Technique” link on harleychiropractic.com doesn't go to the practice's own site — it routes through qmmnb9d5vd.wpdns.site, a third-party domain with no obvious connection to the practice. To any security-aware patient, this looks exactly like a phishing redirect. It's the kind of link that gets flagged by browsers and antivirus software, and it's on a health provider's website.
The One Testimonial Is Cut Off Mid-Sentence — With a Typo
The only testimonial on the site reads: “I started seeing Dr. Harley fo my TMJ...” — it ends there, truncated. “fo” is a typo for “for.” This was never proofread, never finished, and it's the one piece of social proof the site offers. For a patient choosing a provider based on results, an unfinished testimonial with a typo signals the opposite of care and attention.
Orphaned “by Aloha” Text at the Bottom of the Page
An unexplained attribution — “by Aloha” — sits at the bottom of the site with no context, no link, no explanation. It's leftover template attribution that was never cleaned up. It's a small thing that makes the site feel unmaintained — because it is.
What We'd Fix
A clean spec redesign for Harley Chiropractic — no suspicious redirect links, no truncated or typo-riddled testimonials, no orphaned template text. A sharp, trust-first layout for a practice built on Zone Technique that actually explains what that means and why patients should choose Dr. Harley.
Fix the Links — No More Suspicious Redirects
Replace the third-party redirect with direct links to the practice's own content about Zone Technique. Patients following a link from a health provider's site should land on that provider's site — not on a domain they've never heard of that looks like it was flagged by their browser.
Real Testimonials — Proofread and Complete
Collect and publish complete, proofread testimonials from real patients. Social proof is one of the most valuable trust signals a healthcare provider can offer — it deserves to be done right. One unfinished sentence with a typo is worse than no testimonial at all.
Zone Technique Showcase — What Makes Dr. Harley Different
A dedicated section explaining Zone Technique, how it works, and what conditions it addresses — with links to the actual Zone Technique resources rather than a third-party redirect. Patients who chose Dr. Harley because of her specialization deserve a site that explains it clearly.
Spec Redesign Deliverables
- ✓Suspicious redirect link replaced with direct, safe navigation
- ✓Testimonials section rebuilt with complete, proofread patient reviews
- ✓Orphaned “by Aloha” text removed — clean, professional footer
- ✓Zone Technique showcase — clear explanation of the practice's differentiation
- ✓Mobile-first layout — patients research from their phones
- ✓Sullivan, IL chiropractic SEO — built to surface for local patient searches
The Opportunity
Dr. Harley has a practice differentiated by a specific technique — that's a real competitive advantage. A patient who specifically seeks out Zone Technique is a committed patient. Right now, the site is undermining that advantage with trust-eroding issues before a patient even learns what Zone Technique is.
Clean up the redirect, finish the testimonials, and build a site that explains what makes this practice different — and the practice earns patients that are specifically choosing them, not just whoever came up in the search results.
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