Case Study
Hartke Insurance
Evansville, IN
An Indiana insurance agency since 1948 — and their footer has been telling every visitor they're located in Tennessee.
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The Evidence
Hartke Insurance's footer — the business address is listed as 'Evansville, TN 47711'. The zip code 47711 is correct for Indiana, but the state is listed as 'TN' (Tennessee). An Indiana insurance agency that has served Evansville since 1948 is telling every visitor it's a Tennessee business.
The footer of hartkeinsurance.com — visible on every single page — lists the secondary office address as: 4209 Highway 41 N, Suite 6, Evansville, TN 47711. The zip code is correct for Indiana. The state is wrong. Tennessee. An Indiana insurance agency that has protected Indiana families since 1948 is telling the internet it's based in Tennessee.
The Business
Hartke Insurance is an Evansville institution. Independent agency, multiple carrier options, 78 years of protecting Indiana families. 175 Google reviews, 4.3 stars. The kind of local agency that gets referred by neighbors — the kind of business that runs on trust.
Which makes the footer error worth paying attention to. Insurance is, fundamentally, a trust business. Clients hand over personal information, sign legal documents, and trust that the policy they're buying is valid in the state where they live. A footer that lists the wrong state isn't just a typo — it's a subtle signal about whether the details are being managed carefully.
What We Found
Three compounding problems on a site representing a 78-year-old agency.
The Footer Says Tennessee
The Highway 41 N location footer block reads:
4209 Highway 41 N, Suite 6
Evansville, TN 47711
Indiana zip code. Tennessee state abbreviation. For a visitor using the footer to verify that this agency is licensed in their state, this is a disqualifying signal — and it appears on every page of the site, above the copyright line, in a footer designed specifically to establish credibility and contact information.
The Closed Location That Won't Go Away
As of May 1, 2026, Hartke consolidated to a single location at 809 S. Green River Road. A banner at the top of every page announces this. But the footer still shows both locations — including the closed Highway 41 N location with a link that leads to a removed page. The consolidation announcement and the footer directly contradict each other. A new prospect researching the agency sees two addresses: one announced as closed, one in the wrong state.
The Trust Problem for an Insurance Agency
Insurance buyers are doing trust research before they ever contact an agent. They check credentials, read reviews, and confirm that the agency serves their area. A wrong state in the footer — even if clearly a typo — triggers the same mental response as any other mistake on a financial services site: if this is wrong, what else is wrong? 78 years of real service doesn't survive a footer that looks like the details aren't being managed.
What We'd Build
The fix starts with the obvious — a correct address in the correct state — and extends to a site that earns the trust a 78-year agency deserves.
A Single-Location Footer That's Actually Correct
One address. The right state. Indiana. With a click-to-call phone number, a contact form link, and hours that match what the site says. No contradictions, no broken links, no Tennessee.
78 Years Front and Center
The homepage should open with what Hartke actually is: an independent Evansville agency that has been protecting Indiana families since 1948. That's a story that builds trust immediately. “78 Years of Protecting Indiana Families” is a headline worth putting above the fold.
Quote Request That Converts
A fast, mobile-optimized quote request form with clear carrier options displayed and a commitment to response time. Independent agents win on service and choice — the site should make both visible from the first scroll.
175 Reviews Doing Their Job
A live Google reviews feed on the homepage, not buried. 175 reviews averaging 4.3 stars represents years of satisfied clients. That social proof should be prominent — not an afterthought on an FAQ page.
Spec Redesign Deliverables
- ✓Footer corrected — single current location, right state (Indiana), no dead links
- ✓“78 Years of Protecting Indiana Families” above-the-fold hero headline
- ✓Fast quote request form with carrier comparison messaging
- ✓175 Google reviews embedded as homepage trust signal
- ✓Mobile-optimized contact experience with click-to-call
The Opportunity
Hartke Insurance has been in business since Harry Truman was president. The agency has survived every economic cycle, every industry disruption, and 78 years of Evansville market changes. The client relationships are real. The reputation is earned.
But insurance shopping has moved online, and first impressions are now made at hartkeinsurance.com before anyone ever calls. A prospect who finds them through Google and checks the footer address to verify they serve Indiana reads “Evansville, TN” and keeps shopping.
A site that reflects 78 years of earned trust — starting with the correct state in the footer — is the baseline a business like this deserves.
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