Case Study · Funeral Home · Louisville, KY
Your Privacy Policy, Terms of Use, and Accessibility Links Are All Broken. Every Single One.
Hathaway & Clark Funeral Home — Louisville, KY · hathawayandclark.com
All three footer compliance links — Privacy Policy, Terms of Use, and Accessibility — route to # and do nothing. The testimonials section shows the same person's photo twice with different text attached to each. Obituaries display raw backslash escape characters inside family tributes.
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The Evidence
Three compliance links dead, one testimonial photo used twice with different text, and escape character artifacts in obituary listings — all visible on hathawayandclark.com right now.
Hathaway & Clark is a Louisville funeral home where families come to make arrangements and find comfort in the worst moments of their lives. A site with broken compliance links, fabricated-looking testimonials, and corrupted obituary text doesn't just look careless — it raises questions no funeral home should have to answer.
The Business
Hathaway & Clark Funeral Home serves Louisville families with full funeral, cremation, and pre-planning services. The website at hathawayandclark.com is where families begin their research — and increasingly, where they make their first trust judgment. The three issues we found don't require a design overhaul to notice. They're visible to any visitor who scrolls the page.
Broken legal links, duplicated testimonial photos, and obituary escape artifacts are each independently damaging. Together, they create a site that signals neglect — not the careful, attentive service the home actually provides.
What We Found
Three Legal Links Go to #
Privacy Policy, Terms of Use, and Accessibility — all three footer compliance links are dead anchors. Any family or attorney who clicks them gets no response. Beyond the UX failure, non-functional compliance pages carry liability exposure. Accessibility links are particularly consequential: failing to deliver an accessible experience — or even a path to one — puts the business at risk.
The Same Person's Photo Appears Twice With Different Testimonial Text
A copy-paste error during template setup left two different reviews attributed to the same headshot. For a visitor scanning the testimonials section, it reads as fabricated — two “different” reviewers who have the same face. For a funeral home, where trust is the entire product, the appearance of manufactured reviews is a critical reputational risk.
Obituary Listings Display Raw \\ Escape Sequences
Backslash artifacts are visible inside the body text of obituary tributes. When a family reads a loved one's tribute and sees broken code instead of clean prose, it diminishes what should be a dignified, carefully maintained record. The data layer feeding obituary content is not properly sanitizing its output.
What We'd Fix
Clean, compliant, and trustworthy — a site that reflects the quality of service Hathaway & Clark actually provides.
Fix All Footer Compliance Links
Wire Privacy Policy, Terms of Use, and Accessibility to real, populated pages — built correctly and legally complete. Each page gets appropriate content, proper structure, and a link that actually works.
Rebuild the Testimonials Section
Unique photos paired with verified testimonials — no duplicates, no copy-paste ghosts. Each review stands on its own with its own attributed source, creating a trust signal instead of a red flag.
Clean Obituary Rendering
Fix the data layer pulling obituary text so escape characters never reach the front end. Every tribute displays cleanly — the way a family expects when they've taken time to write it.
Spec Redesign Deliverables
- ✓Privacy Policy, Terms of Use, and Accessibility pages — real content, working links
- ✓Testimonials rebuilt — unique photos, unique attribution, no duplicates
- ✓Obituary rendering fixed — no escape character artifacts in family tributes
- ✓Full QA pass — every link, section, and form verified before launch
- ✓Louisville funeral home SEO — structured for families searching locally
- ✓Mobile-first — families research funeral homes from their phones
The Opportunity
Hathaway & Clark is competing for Louisville families at the moment they're making one of the most emotionally charged decisions of their lives. A site with broken legal links and copy-pasted testimonial photos doesn't just fail to convert — it actively introduces doubt.
Broken legal links and placeholder errors aren't just embarrassing — they're trust killers for families who are already vulnerable. These are fixable problems, and fixing them costs far less than the inquiries they're quietly sending to competitors.
Broken legal links and placeholder errors aren't just embarrassing — they're trust killers.
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