Pitchcraft Agency — We Fix Bad Websites.

The homepage of haydenestateplanning.com features a content block under the heading “Why Update Your Estate Plan Now?” It opens with:

“The SECURE Act, effective January 1, 2020, significantly changed the rules for retirement account beneficiaries and estate planning. These are new requirements you need to understand.”

The SECURE Act took effect on January 1, 2020 — six years ago. Since then, Congress has also passed the SECURE 2.0 Act (signed December 2022), which made additional major changes to required minimum distributions, IRA planning, and retirement account beneficiary rules. An estate planning attorney's most visible content marketing is calling six-year-old legislation “new” — and doesn't mention the follow-on law passed three years ago.

The Firm

Hayden Estate Law has served Owensboro and the western Kentucky region since 2014, handling wills, revocable living trusts, powers of attorney, beneficiary designation planning, business succession, and estate administration. With 29 Google reviews at 4.6 stars, the practice has built a solid reputation in a market where estate planning attorneys are comparison-shopped carefully.

The SECURE Act homepage block was written in early 2020 when the law was new. It was a smart, timely content play. Six years later, it's the opposite: it signals that the site — and possibly the attorney's awareness of the law — hasn't been updated since the first year of a two-term federal administration.

What We Found

Outdated legislation called “new,” a follow-on law that passed in 2022 nowhere on the site, and content marketing that is actively dating the practice to anyone who knows the field.

“New Requirements” That Are Six Years Old

The SECURE Act passed in December 2019 and took effect January 1, 2020. It changed the “10-year rule” for inherited IRA distributions, eliminated the stretch IRA for most non-spouse beneficiaries, and modified required minimum distribution ages. All of this is now settled, known, and incorporated into every major estate plan reviewed since 2020.

Calling it “new” in 2026 is like calling the iPhone “new.” It's simply inaccurate — and a prospect who knows the law will notice immediately.

SECURE 2.0 Passed in December 2022 and Isn't Mentioned

The SECURE 2.0 Act of 2022 made over 90 changes to retirement account rules — including raising the required minimum distribution age to 73 (and eventually 75), adding a Roth 401(k) option eliminating required distributions for those accounts, and creating new catch-up contribution rules. Any estate plan involving retirement accounts has been affected. The firm's homepage doesn't mention it at all.

Competing Firms Have Updated Their Sites

A prospective estate planning client who opens three tabs to compare Owensboro attorneys will find competitors referencing SECURE 2.0, 2024 estate tax exemption changes, and current Medicaid look-back rules. The firm whose site still calls 2020 legislation “new” is immediately at a disadvantage with any client who has done basic research.

What We'd Build

An Owensboro estate planning website where the content reflects the law as it actually exists in 2026 — and where the firm's genuine expertise in retirement account planning and estate administration is front and center.

Current Law, Current Content

Homepage content that references SECURE 2.0, the current federal estate tax exemption, Kentucky inheritance law, and Medicaid look-back rules as they exist in 2026. Content that signals “this attorney is current” rather than “this site hasn't been touched since 2020.”

“Owensboro Estate Planning Since 2014”

12 years of western Kentucky estate planning practice is a real credential. A hero section that leads with tenure, specialization, and the specific client situations this firm handles well — retirement accounts, business succession, Medicaid planning — differentiates the practice from newer competitors.

A Blog or Resource Section That Stays Current

Estate planning law changes. A firm whose website reflects those changes — with brief, plain-language posts on SECURE 2.0, the 2025 estate tax exemption adjustments, Kentucky-specific rules — demonstrates ongoing expertise and gives Google a reason to keep ranking the site for local searches.

Spec Redesign Deliverables

✓Current homepage content — SECURE 2.0, 2026 estate tax thresholds, updated retirement account rules
✓“Owensboro Estate Planning Since 2014” hero — 12 years as the differentiator, not 6-year-old legislation
✓Service pages for wills, trusts, retirement account planning, business succession, and estate administration
✓Resource section with dated posts — demonstrating that the firm's knowledge is as current as its content
✓Free consultation CTA — free first meeting as the primary conversion path for new estate planning clients

The Opportunity

Hayden Estate Law has 12 years of Owensboro estate planning practice and genuine expertise in the retirement account and trust planning work that drives the local market. The firm's legal knowledge is current. The website is not.

Content marketing only works when it's accurate. A homepage that calls a 2020 law “new requirements” is not neutral — it actively undermines the expertise it's trying to signal. A prospect who knows enough about estate planning to be researching attorneys will notice. Most of the best prospects do.

The fix is straightforward. The opportunity is to reclaim the credibility that six years of content drift has quietly been spending.

Hayden Estate Law

The Evidence