Case Study
Hearing Health Center of Nashville
Hermitage (Nashville), TN
Every browser tab and every Google search snippet shows “David's way” as the page title — a Wix template placeholder that was never replaced. The footer reads © 2018. The site has not been updated in 8 years.
Hearing Health Center of Nashville serves patients in Hermitage, Tennessee with professional audiology care. Their reputation depends on patients finding them, trusting them, and booking appointments. Every Google search result that links to their site displays “David's way” as the headline. Not the practice name. Not audiology. Not Nashville. A Wix template title that has been advertising a personal project instead of a medical practice for eight years.
The HTML <title> tag on hhcnashville.com reads “David's way” — visible in every browser tab and in every Google search snippet for this URL. This is the Wix website builder's default template title, never replaced when the site was set up. The footer reads “Copyright © 2018 Hearing Health center — All Rights Reserved.” Verified at hhcnashville.com.A patient Googling “Hearing Health Center Nashville” sees a search result with the headline “David's way” — and may click right past it, assuming it's the wrong site. A patient who has the site open in a tab alongside other hearing care providers sees “David's way” in the tab label. An 8-year-old copyright date confirms what the placeholder title implies: this site has been abandoned.
The Practice
Hearing Health Center of Nashville is an audiology practice serving patients in Hermitage, Tennessee — a Nashville suburb. The practice offers comprehensive hearing evaluations, hearing aid fittings, and audiological care for adult and senior patients in the Nashville metro area.
Nashville is a large and growing metropolitan market with strong demand for hearing care services — particularly among the significant senior population in the Hermitage corridor. A practice serving this market needs a digital presence that helps patients find it and trust it when they do. A Wix template title and an 8-year-old copyright date accomplish neither.
What We Found
A Wix template title (“David's way”) live in the <title> tag — visible in Google results and every browser tab — plus a footer frozen at © 2018.
“David's way” — In Every Google Result, Every Browser Tab
The page <title> tag is the most prominently displayed text in Google search results — it's the clickable blue headline that appears above the description in every organic search listing. For Hearing Health Center of Nashville, that headline reads “David's way” instead of the practice name.
A patient searching specifically for this practice will see a result that looks like a personal blog or project — and may not recognize it as the audiology practice they were looking for. A patient doing a general “hearing center Nashville” search will skip a result titled “David's way” entirely. Either way, the practice loses the click.
© 2018 — Eight Years of Website Abandonment on Display
The footer copyright date reads 2018. This is not just a cosmetic issue — it is a direct signal to every visitor that the site has not been updated in eight years. For a healthcare practice asking patients to trust it with their hearing health, a copyright date eight years in the past communicates that nobody is maintaining this digital presence.
Patients who are comparison-shopping hearing care providers in Nashville will see competitors with current, active websites — and a 2018 copyright date immediately moves Hearing Health Center to the bottom of that comparison.
The Wix Template That Was Never Set Up
“David's way” is a Wix default template title — the kind that ships with a new site when you start from a template named after a person. It gets replaced when you configure the site properly. At Hearing Health Center of Nashville, it was never replaced. Eight years later, it's still there — advertising a personal project instead of a medical practice to every Nashville patient who searches.
What We'd Build
A modern Nashville audiology site that identifies the practice correctly in every context — search results, browser tabs, social previews, and schema — and presents a professional face to the large and growing Nashville metro patient market.
Correct Page Titles — “Hearing Health Center of Nashville,” Everywhere
The right name in every <title> tag, meta description, Open Graph tag, and schema block. No template placeholders. No personal project names. Every Google search result and browser tab shows the practice name — the first step toward a new patient clicking through.
A Site That Looks Like It Was Built for 2026
A modern, mobile-responsive audiology site with current design, a maintained footer date, and the professional presentation that Nashville patients expect from a hearing healthcare provider in 2026 — not 2018.
Hermitage & Nashville SEO — Built to Rank
Local search optimization for the Hermitage and Nashville market — correct city signals, hearing care service keywords, and schema markup that helps patients searching for audiologists in the Nashville area find and choose this practice.
Spec Redesign Deliverables
- ✓Correct page title: “Hearing Health Center of Nashville” — no Wix template placeholders
- ✓Modern design — built for 2026, not frozen at 2018
- ✓Homepage hero with Hermitage/Nashville location and practice identity
- ✓Services pages: hearing evaluations, hearing aids, fitting and programming
- ✓Local SEO schema for Nashville/Hermitage — correct NAP throughout
- ✓Appointment CTA prominent on every page
The Opportunity
Nashville is a large metro with a significant and growing hearing care patient population. Hearing Health Center of Nashville is positioned to serve that market — but every Google result linking to their site shows “David's way” instead of the practice name. Patients searching for hearing care in Hermitage skip past a result that looks like a personal project.
The 2018 copyright date tells the rest of the story: this site has been operating unchanged for eight years. The Nashville audiology market has not stood still in that time. Competitors with current, professional websites are capturing the patients that Hearing Health Center's “David's way” headline is turning away.
We've built the spec redesign. Hearing Health Center of Nashville can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Hearing Health Center of Nashville — with the correct practice name in every Google result and browser tab, a site that looks like 2026 instead of 2018, and a professional first impression for Nashville patients who are ready to book. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
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