Case Study
Hearing Healthcare Center
Evansville, IN
The homepage header reads “Hearing Aids & Hearing Tests in Evansville, FL” — an Indiana audiology practice that tells every visitor, and every search engine, it's located in Florida.
Redesign Concept
Spec mockup available on request
Dr. Angela Graves has built a 58-review, patient-first audiology practice in Evansville, Indiana. Her reputation is built on trust — patients share sensitive hearing health information and rely on her clinical judgment. And the first thing her homepage tells every new patient and every search engine is that she's in Florida.
The homepage hero header reads “Hearing Aids & Hearing Tests in Evansville, FL” — FL instead of IN. This is live on the site today at hearbetterevansville.com. Every Google search result, every first-time visitor, sees the wrong state.
It's a two-letter typo with significant consequences. A patient searching for “hearing tests Evansville Indiana” may bypass the listing when Google reads Florida signals. A new patient who notices the error wonders whether anyone is paying attention. Both outcomes cost the practice appointments it should be winning.
The Practice
Hearing Healthcare Center is an independent Evansville audiology practice led by Dr. Angela Graves, Doctor of Clinical Audiology. The practice offers comprehensive hearing tests, hearing aid fittings and programming, tinnitus management, and ongoing hearing care for patients of all ages.
Dr. Graves has earned 58 five-star Google reviews — an exceptional rating built on personal, attentive patient care. Independent practices like hers compete against national hearing aid chains that pour money into SEO and digital advertising. Every signal of credibility and local presence matters. A wrong-state header undermines both.
What We Found
A single state abbreviation error — FL instead of IN — live in the homepage hero header and meta copy, visible in Google search results before a patient ever clicks.
“Evansville, FL” in the Homepage Hero
The primary headline on the Hearing Healthcare Center homepage reads: “Hearing Aids & Hearing Tests in Evansville, FL.” This is the most prominent text on the page — the first thing every visitor reads and the text Google weights most heavily for local search signals.
Evansville, FL does not exist as a recognized city in Florida. But search engines read the text literally — and a homepage that says FL when the practice is in IN sends contradictory geographic signals that can suppress local ranking for Indiana searches.
Visible in Every Google Search Result
Google typically pulls the page headline or meta description into the search snippet. That means any patient searching for Hearing Healthcare Center by name — or landing on the result from a hearing care search — sees “Evansville, FL” before they ever visit the site.
For a practice whose entire brand promise is careful, attentive hearing care, a visible geographic error in Google results signals the opposite: that nobody has reviewed the site in a very long time.
58 Five-Star Reviews — and a Homepage That Says the Wrong State
Dr. Graves has one of the strongest patient review profiles of any independent audiologist in the Evansville market. That reputation deserves a digital front door that matches it — one that correctly identifies the practice as an Indiana business and gives new patients the accurate, professional first impression her 58-review track record has earned.
What We'd Build
A modern audiology site that accurately represents Dr. Graves' Evansville, Indiana practice — with correct local signals, a homepage that converts patients who are comparing providers, and infrastructure that supports ongoing review generation and patient communication.
Accurate Local Identity — Indiana, Full Stop
A homepage hero that says exactly what it should: an Evansville, Indiana hearing care practice with Dr. Angela Graves, Doctor of Clinical Audiology. Correct state in every headline, meta tag, and schema markup — no geographic ambiguity anywhere.
Dr. Graves' Credentials and Patient Care Philosophy — Front and Center
58 five-star reviews is extraordinary for an independent audiology practice. Those reviews, Dr. Graves' clinical credentials, and her patient-first approach are the competitive case that wins patients over national chains. The site should lead with them, not bury them.
Services Structure for Hearing Tests, Aids, and Tinnitus Care
Individual services pages with enough clinical detail that patients can self-select before calling — and clear appointment CTAs on every page so the motivated visitor always has a next step.
Spec Redesign Deliverables
- ✓Homepage hero with correct Evansville, Indiana location — no state errors
- ✓Dr. Angela Graves bio section — Doctor of Clinical Audiology, patient-first approach
- ✓Services pages: hearing tests, hearing aids, tinnitus management
- ✓58 five-star reviews displayed prominently — social proof front and center
- ✓Local SEO schema with correct Indiana state, address, and phone
- ✓Appointment request CTA on every page
The Opportunity
Dr. Graves has built one of the strongest independent audiology reputations in Evansville — 58 five-star reviews, a clinical doctorate, and a patient-first approach that keeps people coming back. Her website is quietly working against all of it, sending wrong-state signals to Google and wrong-state copy to every new patient who visits.
The good news: this is one of the most fixable problems we find. The bad news: it's been live long enough that patients have already noticed. Every day the wrong state is in that header is a day the site is telling the wrong story about a practice that deserves better.
We've built the spec redesign. Hearing Healthcare Center can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Hearing Healthcare Center — with correct Indiana location signals, Dr. Graves' credentials front and center, and a homepage that matches the quality of a 58-review audiology practice. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.