Case Study
Hearing Works — Henderson, KY
Henderson, KY
The Henderson, Kentucky location listing shows a call button linked to (812) 475-1226 — an Evansville, Indiana area code. A Kentucky patient calling their local hearing practice is dialing Indiana.
Hearing Works is a multi-location tristate hearing care practice owned by Drew Huffman. They serve patients across Evansville, Henderson, and surrounding communities — a practice built on geographic reach and local trust. Their Henderson, Kentucky location page lists a phone number with an Indiana (812) area code. Every Henderson patient who taps the call button is dialing out of state.
The Henderson location listing on tristatehearingworks.com shows the call button linked to (812) 475-1226 — an 812 area code, which is Evansville, Indiana. Henderson, KY is in the 270 area code. A patient calling their local Henderson audiology practice is being routed to Indiana. Verified in the “Four Convenient Locations” section of the homepage footer.
A wrong phone number on a location listing is not a minor error — it's a broken appointment pipeline. A Henderson patient who taps the call button and hears an Indiana number may hang up immediately, assuming they've reached the wrong practice. For a multi-location business that depends on geographic differentiation, routing Kentucky patients to an Indiana number silently bleeds appointments every day.
The Practice
Tri-State Hearing Works is a multi-location audiology practice serving the Evansville, Henderson, and tristate region. Founded and owned by Drew Huffman, the practice operates four locations and provides comprehensive hearing tests, hearing aid fittings, and ongoing hearing care services.
Multi-location healthcare practices depend on accurate, location-specific information to drive appointments from each geographic market. The Henderson location was specifically added to serve Kentucky patients who would otherwise drive across the river to Evansville. A phone number that routes them to Indiana defeats that purpose entirely.
What We Found
The wrong area code on the Henderson location listing — an Indiana 812 number displayed for a Kentucky practice page, visible in the locations footer sitewide.
(812) in Henderson: An Indiana Number on a Kentucky Page
The 812 area code covers southwestern Indiana — Evansville, Vincennes, Terre Haute. Henderson, Kentucky is in the 270 area code. A Henderson patient who knows their local area codes will notice the mismatch immediately. A patient who doesn't may call, reach the Indiana office, and never get connected to the Henderson location they were trying to reach.
This is the kind of error that happens when a location listing is copy-pasted from another office and the phone number isn't updated. It can sit live for months or years without the practice owner ever noticing — because no one at the Henderson office is checking whether the number on the website actually rings Henderson.
The Broken Appointment Pipeline
A patient searching “hearing aids Henderson KY” finds Hearing Works, navigates to the Henderson location, and taps “Call.” They reach an Indiana phone number. Best case: they stay on the line, get transferred, and book. More likely: they hang up, assume they had the wrong number, and search for the next option.
In a healthcare context, new patient calls are high-intent — people calling an audiology practice are ready to book. A wrong number at the call step kills that conversion. And because it happens on the phone rather than online, the practice has no visibility into how often it's occurring.
Geographic Trust Is the Core of a Multi-Location Practice
The reason to have a Henderson location page — separate from the Evansville page — is to signal to Henderson patients that this practice serves their community specifically. An Indiana area code on the Henderson page does the opposite: it signals that the practice doesn't actually distinguish between markets, and that Henderson is just a footnote on an Indiana-focused site.
What We'd Build
A multi-location site architecture that treats each market as a distinct audience — with location-specific pages, correct contact information for each office, and a design that converts patients in each city independently.
Location-Specific Pages With Verified Contact Details
Individual pages for each Hearing Works location — with the correct local phone number, address, hours, and a market-specific appointment CTA. No copy-paste errors. Henderson patients see Henderson information; Evansville patients see Evansville information.
Local Schema Markup for Each Market
Structured data for each location that tells Google exactly which phone number, address, and service area corresponds to which office. The local SEO foundation that helps Henderson patients find the Henderson location and Evansville patients find the Evansville location.
Drew Huffman's Practice Story — Across All Four Locations
A practice narrative that explains why Hearing Works expanded to serve the tristate region — and builds the trust that makes patients choose an independent multi-location practice over a national chain.
Spec Redesign Deliverables
- ✓Henderson location page with correct (270) Kentucky area code phone number
- ✓Location-specific pages for each of the four Hearing Works offices
- ✓Local schema markup — correct phone, address, and service area per location
- ✓Appointment CTA prominent on each location page
- ✓Services pages: hearing tests, hearing aids, fitting and programming
The Opportunity
Hearing Works made the investment to open a Henderson location to serve Kentucky patients. The website is quietly undermining that investment every day — sending those patients to an Indiana phone number when they try to book. The practice has no visibility into how many calls are dropped at that step, but the number is almost certainly not zero.
This is a fixable problem with a direct line to more booked appointments in the Henderson market. The spec redesign shows exactly what a location-specific site architecture looks like for a multi-office tristate practice.
We've built the spec redesign. Hearing Works can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Hearing Works — with correct Kentucky contact information for the Henderson location, a multi-location architecture that serves each market independently, and a site that stops sending Kentucky patients to Indiana. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
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