Case Study · Assisted Living & Memory Care · Henderson, KY
The Hero Image Slider at The Homeplace of Henderson Shows  Instead of a Photo.
The Homeplace of Henderson — Henderson, KY · homeplaceofhenderson.com
The first thing families see at the top of homeplaceofhenderson.com is a broken image artifact rendered as raw text: . The hero photo slider — the most prominent element on the page — is showing broken markdown syntax instead of the facility. The site also lists two different phone numbers with no explanation.
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The Evidence
The hero image slider at the top of the homepage renders '' as visible text — a broken base64 image reference where the actual photo was stripped out. Navigation arrows 'Previous image / Next image' confirm this is the main photo carousel.
The Homeplace of Henderson is a family-owned assisted living and memory care community serving Henderson, KY from two locations on Green River Road and Adams Lane. They offer independent living, assisted living, and memory care — a full continuum of senior care for local families. Their website greets those families with a broken image markdown artifact at the top of the homepage and a phone number discrepancy that no one has noticed.
The Business
The Homeplace of Henderson is a local, family-owned senior care community. With two Henderson-area locations, they serve residents at multiple care levels — from independent living for active seniors to memory care for those with Alzheimer's and dementia. That range of services is a genuine strength in a market where many facilities specialize in only one level of care.
Families making senior living decisions want to see the facility. The hero photo slider exists for exactly that purpose — showing prospective residents and their families the environment their loved one would live in. A broken markdown artifact in that spot doesn't just look bad; it removes the single most persuasive element from the page.
What We Found
A broken image artifact in the most prominent position on the page, plus conflicting phone numbers — two issues that both signal an unmaintained site.
Broken Image Artifact in the Hero Slider
The homepage hero section — the image slider at the very top of the page, the first thing any visitor sees — renders the following as visible text:
— Visible in the homepage hero slider at homeplaceofhenderson.com
This is a broken Markdown image reference — the syntax for embedding an image in Markdown, where the image data (stored as base64) was stripped out or corrupted, leaving the empty reference behind. The slider navigation arrows labeled “Previous image” and “Next image” are still visible, confirming this is the main photo carousel — just with no photos in it.
Two Phone Numbers on the Same Homepage
The hero section CTA lists the contact number as (270) 869-2344. The “Living Options” section further down the page invites families to call (270) 869-2345 — a different number, with no explanation of which is correct. For a family making an inquiry phone call, encountering two different numbers on the same page introduces doubt before they even dial.
Old Branding Still Circulating in Directories
The facility previously operated as “Colonial Assisted Living” under the domain colonialassistedliving.net. That name and URL still appear in senior care directories including Yellow Pages. Families who search for the old name or click the old directory link encounter brand confusion before they've ever learned what The Homeplace is.
What We'd Fix
A homepage that shows the actual facility — photos, contact details, and a clear path for families who want to learn more or schedule a visit.
Working Hero Section With Real Facility Photos
Replace the broken artifact with an actual photo showcase of the facility — common areas, resident rooms, outdoor spaces, dining. The first thing families see should be the place they're considering, not a broken markdown tag.
Single, Verified Phone Number — Prominent and Consistent
One phone number, verified, appearing consistently across every page and section. No ambiguity about which number to call or which location it reaches.
Care Level Showcase — Independent, Assisted, Memory Care
A clear section that explains the continuum of care available — what each level means, who it's for, and how families can assess which option fits their loved one's current needs and potential future needs.
Directory and Brand Cleanup
Audit and update senior care directory listings to reflect the current name, URL, and phone number — so families coming from external search results land on the right page with the right information.
Spec Redesign Deliverables
- ✓Working hero section — real facility photos, no broken artifacts
- ✓Single verified contact number — consistent across every page and section
- ✓Care level pages — independent, assisted, and memory care explained clearly
- ✓Directory audit — listings updated to current name and URL
- ✓Henderson KY senior care SEO — local visibility for families searching for options
- ✓Tour scheduling and inquiry form — easy next step for ready families
The Opportunity
The Homeplace of Henderson has a real advantage: a full continuum of care in a family-owned setting, in a market where most alternatives are either limited-scope facilities or national chain properties. That's a compelling story for families who want their loved one to age in place without changing facilities as needs evolve.
The website is not telling that story. The hero section shows broken code instead of the facility. The phone number raises a question before anyone even calls. A family doing their research — comparing options, shortlisting facilities — has no reason to stay on this site longer than a few seconds.
We've built the spec redesign. The Homeplace of Henderson can see exactly what a properly built senior care site looks like — one that shows the facility, answers the key questions, and makes it easy to take the next step.
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