Case Study · Bakery · Nashville, TN
HomeStyle Bakery Is Advertising Their Web Designer's Marketplace on Every Page.
HomeStyle Bakery — Nashville, TN · homestylebakery.com
The footer on every page of their site reads “Theme by HB-Themes” — a live clickable link to a WordPress theme marketplace. Every visitor who scrolls to the bottom is invited to leave and browse a competitor's storefront. The copyright year is frozen at 2025.
Live right now
The Evidence
Their footer — visible on every single page of the site — reads '©2025 · HomeStyle Bakery Theme by HB-Themes.' where 'HB-Themes' is a live hyperlink to mojomarketplace.com/store/hb-themes. The bakery is advertising someone else's product on their own website.
The same footer appears on the homepage, menu page, contact page, and every other page on the site. The copyright is frozen at '©2025' — it's now 2026, confirming the site hasn't been touched since at least last year.
HomeStyle Bakery at homestylebakery.com is a Nashville bakery with a real following, real products, and a real opportunity to turn website traffic into walk-in customers. Instead, the footer on every page of the site runs an unsolicited advertisement for the theme vendor who built the WordPress template — a live link to HB-Themes' storefront on Mojo Marketplace, visible to every visitor who scrolls to the bottom. And the copyright year has been frozen at 2025 since the site was last touched.
The Business
HomeStyle Bakery serves Nashville with homestyle baked goods — the kind of neighborhood bakery that thrives on regulars, word of mouth, and a consistent local presence. The bakery has a website at homestylebakery.com, a Google presence, and real customers who look the site up before visiting or ordering. Every one of those customers lands on a page where the footer is doing marketing for someone else's business.
The HB-Themes credit isn't a watermark or a branding element — it's an active hyperlink to a marketplace where visitors can browse other WordPress themes. Every scroll-to-bottom on homestylebakery.com is an unsolicited referral to the theme developer's storefront.
What We Found
A footer that does double duty as a competitor's ad — plus a copyright year that confirms the site hasn't been touched in over a year.
“Theme by HB-Themes” — A Live Link to a Theme Vendor on Every Page
The sitewide footer reads:
“©2025 · HomeStyle Bakery Theme by HB-Themes.”
— Footer text on every page of homestylebakery.com, where “HB-Themes” is a clickable link to mojomarketplace.com/store/hb-themes
This is the default theme attribution left in the WordPress template footer — a standard WordPress theme convention that the site owner was apparently never told to remove. The result: every page of the bakery's website ends with an advertisement for the theme developer's other products. Any visitor curious enough to click “HB-Themes” leaves homestylebakery.com and lands on a marketplace selling WordPress templates.
Copyright Year Frozen at 2025 — Site Hasn't Been Updated Since Last Year
The copyright in the footer reads “©2025” — it is currently 2026. A stale copyright year is more than a cosmetic issue: it signals to every observant visitor that the site has been left on autopilot for at least a year with no active maintenance. For a food business where menus, hours, and seasonal offerings change regularly, a site that clearly hasn't been updated in over a year raises immediate credibility questions.
WordPress Theme With No Mobile Optimization Pass
The HB-Themes WordPress template was not optimized for mobile viewing after deployment. Menu items, product images, and CTA buttons render inconsistently on small screens — a persistent issue with off-the-shelf WordPress themes that are deployed without a post-launch mobile QA pass. A Nashville bakery with a tourist audience can't afford a site that breaks on phones.
No Schema Markup — Google Can't Read Menu, Hours, or Location Properly
The site has no structured data (schema markup) for the business type, menu, operating hours, or location. Google relies on schema to surface rich results — the star ratings, hours, and location previews that appear in search. Without it, HomeStyle Bakery competes for Nashville bakery searches at a disadvantage against competitors whose sites are properly structured for indexing.
What We'd Fix
A footer that works for the bakery instead of the theme vendor.
Theme Attribution Removed — Footer Belongs to HomeStyle Bakery
The HB-Themes link is gone. The footer has the bakery's name, current copyright year, and links that keep visitors on the site. No unsolicited referrals to theme marketplaces.
Copyright Year Updated — And Set to Auto-Update
The copyright date updated to the current year and configured to update automatically going forward. The site should never signal “hasn't been touched in a year” via a stale footer date.
Mobile QA Pass — Every Page Works on Phones
A full mobile review — menu, contact, order path — tested on real device sizes. Nashville customers are tourists and locals browsing on their phones. The site should work for them.
Schema Markup Added — Menu, Hours, and Location Indexed for Google
Structured data for the business: LocalBusiness schema, menu schema, and operating hours. Gives Google the information it needs to surface HomeStyle Bakery properly in Nashville search results.
Spec Redesign Deliverables
- ✓Theme attribution removed — footer no longer links to HB-Themes marketplace
- ✓Copyright year corrected and set to auto-update annually
- ✓Full mobile QA pass — every page tested on phone-size screens
- ✓LocalBusiness + menu schema added — Google can index hours, location, and offerings
- ✓Nashville local SEO — structured for “bakery Nashville” and “homestyle bakery” searches
- ✓Site audit — every leftover theme artifact identified and replaced
The Opportunity
HomeStyle Bakery is doing real business in a real Nashville market. The website should be reinforcing the brand — “homestyle,” personal, community-rooted — not ending every page with a link to someone else's product store.
The HB-Themes attribution is a minor technical artifact that has a major credibility impact. A customer who notices it — and some do — gets a signal that the site was built from a template and no one thought to remove the attribution. That's not the impression a neighborhood bakery should be making.
We've built the spec redesign. HomeStyle Bakery can see what a clean, properly configured Nashville bakery site looks like — no vendor credits, current copyright, mobile-ready — before committing to anything.
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