Pitchcraft Agency — We Fix Bad Websites.

Hummel Electric at hummelelectric.com is a commercial and industrial electrical contractor based in Evansville, Indiana, operating across an approximately 125-mile radius and serving state governments, municipalities, and private firms as both a prime and subcontractor. That's a serious operation. Their website is a 2011-era static HTML page — built with HTML tables for layout, no mobile responsiveness whatsoever, and a copyright footer that reads “© 2011 Hummel Electric, Inc.”

The Business

Hummel Electric is a commercial and industrial electrical contractor operating out of 2505 MJM Industrial Drive in Evansville, Indiana. The company has extensive experience working for state governments, municipalities, and private firms — both as a prime contractor and subcontractor — across a regional footprint that spans roughly 125 miles from Evansville.

This is the kind of business that competes for government contracts and large commercial projects. Decision-makers evaluating contractors check websites. What they find at hummelelectric.com is a site that looks like it was built during the Obama administration's first term — and hasn't been touched since.

What We Found

A website that has aged out of every modern web standard — visible to every potential client, government agency, and commercial developer who looks them up.

“© 2011 Hummel Electric, Inc.” — The Footer Admits It All

The footer of the website reads: “© 2011 Hummel Electric, Inc.”That's a 15-year-old copyright date, visible on every page. For a business competing for commercial and government contracts, this is the equivalent of showing up to a bid meeting with a 2011 company brochure. It signals one thing to every evaluator: this business has not invested in its web presence in over a decade.

© 2011 Hummel Electric, Inc.
— Footer text, live at hummelelectric.com, visible on every page

HTML Table-Based Layout — Breaks on Every Modern Device

The page is structured using HTML tables — a layout technique that was standard practice before 2010 and has been obsolete for fifteen years. On any modern smartphone or tablet, a table-based layout either renders in miniature (forcing the user to pinch-zoom to read anything) or breaks entirely into a garbled column. In 2026, over 60% of web traffic is on mobile devices. A site that doesn't render on mobile isn't just outdated — it's actively losing business from every visitor on a phone.

No Services Detail, No Project Portfolio, No Proof of Work

The homepage is one paragraph of generic copy and two small building photos. There is no services page with specifics, no project gallery, no client list, no case studies, no indication of the scale of work the company can handle. For a contractor that bids on government and commercial projects, the complete absence of portfolio content means evaluators have nothing to assess. The site does not make a case for the business — it simply confirms the business exists.

What We'd Fix

A commercial and industrial electrical contractor site that actually makes the case for awarding the contract — current, mobile-responsive, and backed by project evidence.

Modern Responsive Design — Works on Every Device

A full rebuild replacing the table-based layout with a responsive site that loads correctly on phones, tablets, and desktops. No more pinch-zooming. No more broken columns. A site that looks like a company operating in 2026, not 2011.

Services Pages That Describe Actual Capabilities

Separate pages for commercial work, industrial work, government/municipal projects, and subcontracting capabilities — with specific scope descriptions. Decision-makers need to see that the contractor has experience matching their project type before they pick up the phone.

Project Gallery — Show the Scale of the Work

Photos from real commercial and industrial projects — facilities, switchgear, large-format electrical work — that demonstrate the company can handle the scope a client is evaluating them for. For a business operating at this scale, a gallery is a contract-winning tool.

Current Copyright, Current Trust Signals

A 2026 copyright date, current licensing information, and certifications displayed clearly. These are the basic signals a government evaluator or commercial client checks before shortlisting a contractor. They should be easy to find, not absent.

Spec Redesign Deliverables

✓Full rebuild — table-based HTML replaced with modern responsive layout
✓Commercial, industrial, and government/municipal service pages
✓Project portfolio gallery — photos of real work at scale
✓Licensing, bonding, and insurance credentials displayed prominently
✓Evansville regional SEO — structured for commercial and industrial electrician searches

The Opportunity

Hummel Electric operates at a commercial and government scale — the kind of work that is evaluated carefully before a contract is awarded. In that evaluation process, the website is often the first touchpoint. A site that hasn't been updated since 2011 tells every evaluator that this company doesn't invest in its own presentation.

That's a disadvantage that compounds over time. Every competitor with a modern site makes a stronger first impression. Every government RFP that requires a web presence check finds a 15-year-old page. Every commercial developer who Googles “industrial electrician Evansville” sees a site that may make them click to the next result.

We've built the spec redesign. Hummel Electric can see what a properly executed commercial electrician site looks like — modern, responsive, and built to support the scale of work the company actually does — before committing to anything.

Hummel Electric's Website Says “© 2011” — and It Shows

The Evidence