Case Study · Chiropractic · Jasper, IN
We Built Dr. Smith-Bradway a Real Website. Then We Ran It.
Jasper Sports & Wellness (Indiana Spine & Sports) — Jasper, IN · indianaspineandsports.com
Indiana Spine & Sports in Jasper is a one-page stub with no hours, no address, no testimonials, no appointment form, and no photos of the doctor or clinic. The entire site is stock photography, generic copy, and a bare phone number. Dr. Mandy Smith-Bradway's practice deserves better.
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The Evidence
Indiana Spine & Sports' website is a one-page stub. No address, no hours, no appointment form, no photos of the doctor or clinic. Every image is stock photography. The welcome copy is generic boilerplate.
Dr. Mandy Smith-Bradway has built a specialized spine and sports medicine practice in Jasper, IN. Her website gives patients essentially nothing to research — no address, no hours, no photos of the doctor, no detail on services. Every patient who finds the practice online and tries to learn more before calling hits a wall. The phone number is the only exit.
The Business
Indiana Spine & Sports at indianaspineandsports.com is Dr. Mandy Smith-Bradway's Jasper, IN practice specializing in spine care and sports medicine. This is a high-expertise, trust-dependent specialty — patients choosing a spine and sports care provider do significant research before they commit. The current website gives them nothing to find.
In a world where most medical decisions begin with a Google search, this site is functionally invisible.
What We Found
No Address, No Hours, No Way to Book
Indiana Spine & Sports' website is essentially a one-page landing stub. There is no office address, no business hours, no testimonials, no contact form, and no appointment scheduling. The only way to reach the practice is a single bare phone number. Every patient who tries to research the clinic before calling hits a wall — and most of them don't call.
Not a Single Photo of the Doctor or the Clinic
Every image on the site is stock photography credited to outside photographers — none of it shows Dr. Smith-Bradway, the office, the equipment, or the team. For a patient choosing a spine and sports care provider, the absence of real photos is a significant trust barrier. The “about” section could belong to any practice anywhere. It feels like a placeholder, not a real business.
The Welcome Copy Is Completely Generic
The homepage reads: “We are happy you have chosen us” — with no services detail, no explanation of what makes this practice different, and no description of the conditions treated or the specialties offered. A prospective patient learns almost nothing about what Indiana Spine & Sports actually does. There is no mention of spine care specifics, sports medicine approach, or why a patient should choose this practice over the next one.
What We'd Build
A full spec redesign showing what Dr. Smith-Bradway's practice could look like with a real web presence — a services page with actual detail on spine care and sports medicine, a local-first layout with address and hours prominently displayed, a contact form with appointment scheduling, and a design that uses real clinic photography instead of stock images.
Services With Real Detail — What This Practice Actually Does
A services page that explains spine care and sports medicine in terms patients understand — conditions treated, approach, what to expect at a first appointment. The specialization is a competitive advantage; the site should lead with it, not bury it in generic copy.
Address, Hours, and Online Booking — Visible on the First Scroll
Location info, business hours, and an appointment request form in the first screen. Patients should be able to find the practice and book without having to call first. For a Jasper practice, local discoverability is the difference between being found and being invisible.
Real Doctor Photography — Building Trust Before the First Call
Replace stock photography with real photos of Dr. Smith-Bradway, the office, and the team. Healthcare decisions are personal — patients want to know who they're seeing before they walk through the door. A face builds trust in a way stock imagery never will.
Spec Redesign Deliverables
- ✓Address and hours displayed prominently — patients can find and visit
- ✓Appointment request form — online booking path, no phone call required to start
- ✓Services detail — spine care and sports medicine explained clearly
- ✓Doctor bio with real photography — builds trust before the first appointment
- ✓Mobile-first layout — patients research specialists from their phones
- ✓Jasper, IN spine and sports medicine SEO — built to surface in local searches
The Opportunity
Spine care and sports medicine patients do serious research before they choose a provider. They search, they read, they compare. A one-page stub with stock photography and no address gives them nothing to find — so they find someone else.
Dr. Smith-Bradway has the credentials, the specialization, and the practice. A site that showcases all of that — with real photos, real service detail, and a real way to book — is the one that earns the patient who was already looking for exactly what she offers.
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