Case Study
John Friend & Company
Evansville, IN
The Twitter Icon in the Sitewide Header Links to # on Every Single Page. A Dead Anchor That Never Goes Anywhere.
The header of every page on johnfriendandco.com includes a Twitter/X social media icon. It is present on the homepage, the services pages, the team pages, and the contact page. On every single one of those pages, clicking the Twitter icon triggers the same result:
The page reloads. Nothing happens. The link destination is # — a dead anchor pointing nowhere.There is no Twitter account linked. There is no working social media button. There is just a Twitter icon that appears on every page, doing nothing, telling every visitor who notices it that this site has not been checked or maintained in years.
The Firm
John Friend & Company PC is a full-service CPA firm serving individuals and businesses in Evansville, Indiana. Tax preparation, accounting, payroll, business advisory — the full range of services that small and mid-size businesses in the region rely on. The firm has built its reputation on personalized service and trusted relationships with Evansville clients.
For a firm that prides itself on accuracy and attention to detail — the core selling proposition of any CPA — a broken social icon on every page of the site is precisely the wrong signal. It doesn't say “this firm is thorough.” It says “this firm doesn't check its own work.”
What We Found
A sitewide broken social button that signals neglect on every page — and undermines the credibility of a firm whose value depends on precision.
The Dead Twitter Anchor — On Every Page
The Twitter icon in the sitewide header uses href="#" — the HTML convention for a placeholder link that was never filled in. It appears the social media icon was added to the site template and the Twitter URL was never configured. The result is an icon that renders correctly and looks like it works, but does absolutely nothing when clicked.
Because the header is sitewide, this broken button appears on every page — the homepage, the About page, the Services pages, the team bios, the contact page. A visitor who clicks it once won't click it again, but they've already formed an impression: something on this site is broken.
The Credibility Cost of a Non-Functional Social Icon
Social media icons exist to signal activity and connection. A working Twitter link says “we're engaged, we post, we're a current firm.” A dead Twitter link says the opposite. For a prospect vetting multiple CPAs in Evansville, every detail on the site contributes to a judgment about whether this firm pays attention. A broken button on every page is a detail that fails that judgment.
A Signal That the Site Has Not Been Checked
The Twitter link being a dead anchor is not difficult to notice. It would be caught in any basic site review — click the social icons, do they work? The fact that it remains broken across the entire site tells prospects that nobody at the firm has checked the site's functionality, possibly in years. That implication extends beyond the Twitter button.
What We'd Build
A site where every element works exactly as it appears to — and where the firm's reputation for precision is reflected in the digital experience.
Social Icons That Work — or Don't Appear
Every social icon on the site linked to the correct, verified account — or removed entirely if the firm doesn't maintain that platform. A clean header with no broken elements, on every page. The foundation of a site that signals competence rather than undermining it.
A Homepage That Leads With the Firm's Evansville Expertise
Who John Friend & Company serves, what services they provide, and why Evansville businesses trust them — above the fold, in plain language, without navigating through a cluttered menu to find it. The firm's core value communicated in the first ten seconds.
Service Pages Built for Client Decision-Making
Tax preparation, business accounting, payroll, advisory — each explained in terms that help a small business owner understand what they're getting, when they need it, and how to engage. Content that earns trust by being genuinely useful, not just a list of service names.
Spec Redesign Deliverables
- ✓Fixed sitewide header — all social icons linked to verified accounts or removed
- ✓Homepage hero leading with the firm's Evansville presence and services
- ✓Service pages: tax preparation, accounting, payroll, business advisory
- ✓Team bios for John Friend and key staff — the faces behind the firm name
- ✓Clear consultation CTA — visible on every page, working on every device
The Opportunity
John Friend & Company has built a real practice in Evansville — real clients, real relationships, real results. The firm's website should reinforce that reputation, not undercut it with a broken social button on every page.
A prospect comparing CPA options in Evansville who notices the dead Twitter link forms an impression before they've read a single service description. The fix is trivial. The perception cost of not fixing it is not.
We've built the spec redesign. The team at John Friend & Company can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for John Friend & Company. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
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