Case Study
Robert F. Kuphal, CPA
Owensboro, KY
A Microsoft FrontPage Relic in 2026 — Navigation Is GIF Buttons and the IRS Link Points to a URL Retired 24 Years Ago.
The navigation menu on kuphalcpa.com is not built with HTML links or a CSS menu system. It is built with .gif image buttons — a technique from the Microsoft FrontPage era of the early 2000s, when web designers drew navigation as graphics because CSS layout didn't exist yet. And the Links page still directs visitors to:
http://www.irs.ustreas.gov/That URL — irs.ustreas.gov — was the IRS's original web address before the agency migrated to irs.gov in 2001. The Treasury Department retired the ustreas.gov subdomain over two decades ago. A CPA website in Owensboro is still sending clients there in 2026. The copyright footer reads “© 2006-2022.”
The Firm
Robert F. Kuphal, CPA has been serving individuals and businesses in the Owensboro, Kentucky area for decades. Tax preparation, accounting, and financial guidance for the people and companies that make up the local community — the kind of practice built on personal relationships and repeat clients who trust the name on the door.
The services are straightforward and essential: tax prep, bookkeeping, small business accounting. The kind of work that demands precision and currency — staying current on tax law, on IRS guidance, on filing requirements. The website signals the exact opposite of all of that.
What We Found
A site frozen in the FrontPage era — with artifacts that date it precisely to before 2001.
.GIF Navigation Buttons
The navigation menu consists of graphical image buttons rendered as .gif files — the standard technique from Microsoft FrontPage 98 and FrontPage 2000, before CSS hover states and real navigation menus were common. Modern browsers still render them. They still “work.” But they announce the site's age to anyone who opens a browser inspector or notices the pixelated edges on the nav items.
Any prospect researching this CPA on a smartphone sees navigation buttons that don't scale, don't respond to touch the way modern menus do, and immediately signal that the site has not been updated since their parents were using Netscape.
A Link to irs.ustreas.gov — Retired in 2001
The Links page directs visitors to http://www.irs.ustreas.gov/for IRS resources. The IRS migrated from irs.ustreas.gov to irs.gov when the Treasury Department reorganized its web presence in the early 2000s. The ustreas.gov address has been defunct for over 24 years.
A client clicking that link to check a filing deadline or find a form gets nothing. Worse, for any prospect evaluating whether this CPA stays current on IRS guidance, finding a dead link to a 24-year-old government URL is a devastating first impression. A CPA's entire value proposition is staying current. This link says otherwise.
Copyright Footer: © 2006-2022
The footer copyright reads “© 2006-2022” — confirming the site was last touched four years ago and originally built twenty years ago. For a professional whose job is to stay current with annual tax law changes, a website that hasn't been updated since 2022 and was built in 2006 is not a neutral detail. It is a credibility problem.
What We'd Build
A professional, current website that reflects the quality of work Bob Kuphal actually delivers — not a FrontPage relic that signals stagnation before a visitor reads a word.
A Modern Site That Matches the Professionalism of the Practice
Clean design, real navigation, no GIF buttons. A homepage that tells prospective clients in Owensboro what Kuphal CPA does, who it serves, and why they've been trusted in this community. The kind of site that earns a phone call instead of a back-button click.
Working IRS and Resource Links
Every link on the site verified and working — IRS at irs.gov, not a 2001-era URL. Resources and tools that actually help clients, with links that will still function in 2027. Basic hygiene that signals this firm stays current because it does.
A Clear Path to Contact
Phone number, email, and a simple contact form visible above the fold on every device. No navigational gymnastics. A prospect who lands on the site and wants to talk can reach the firm in one click.
Spec Redesign Deliverables
- ✓Modern navigation — real HTML/CSS menu, no .gif image buttons, mobile-responsive
- ✓All resource links verified — IRS at irs.gov, all external links working
- ✓Services overview: tax preparation, bookkeeping, small business accounting
- ✓Professional biography establishing Bob Kuphal's credentials and Owensboro ties
- ✓Contact CTA visible on every page — phone, email, and inquiry form
The Opportunity
A CPA's website is the first thing a prospective client sees before trusting them with their most sensitive financial information. In Owensboro, a prospect comparing local CPAs who lands on kuphalcpa.com today sees .gif navigation buttons and a link to a government URL that stopped working in 2001.
The actual firm — an experienced CPA who has served this community for years — is dramatically better than that website suggests. The gap between the quality of the work and the quality of the digital front door is costing prospects every time someone does a Google search for “CPA Owensboro” and lands on a FrontPage site instead of a professional one.
We've built the spec redesign. Bob can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Kuphal CPA. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.