Case Study
Laws of Attraction Salon & Spa
Owensboro, KY
The website is still running on Zoomshare — a free website builder that shut down in the early 2010s. The site is served over plain HTTP, all images are broken, there is no mobile layout, and the page renders as a fixed-width 2-column HTML table from a decade ago.
Redesign Concept
Spec mockup available on request
Laws of Attraction Salon & Spa is a beauty destination in Owensboro, Kentucky. The salon has a real web presence — or had one. The site at loaspa.zoomshare.com is built on Zoomshare, a free hosting platform that was discontinued in the early 2010s. The site is served over plain HTTP with no SSL. Every image on the page is broken because the hotlinks point to Google search thumbnails that no longer resolve. On a phone, the site renders as a fixed-width desktop table — there is no mobile layout at all.
Laws of Attraction Salon & Spa is directing clients to a website built on a platform that stopped existing over a decade ago. The site loads over plain HTTP, all the images are missing, and it renders as an HTML table from 2006 on every phone. This is the first thing a new client sees when they search for the salon.
Owensboro has a real local beauty market. Clients comparing salons will spend seconds on each website — and a broken-image, no-SSL, mobile-unusable page from a defunct platform does not hold attention for even that long. The salon's real quality has no chance to show through a website this far behind.
The Business
Laws of Attraction Salon & Spa, run by Melissa Laws Hoffman, is a full-service salon and spa in Owensboro serving clients across a range of hair, beauty, and spa services. The salon has been operating long enough to have built a Zoomshare website when that was a reasonable option — which means it has been in business for well over a decade.
That tenure is exactly the kind of proof point that converts new clients. But they'll never see it through the current website — because the site was last updated when the platform was still alive, and the platform has been dead for years.
What We Found
A fully defunct website that is still being listed as the official business website on Google, Yelp, and other directories.
Built on Zoomshare — A Platform That No Longer Exists
Zoomshare was a free website builder that was discontinued in the early 2010s. The loaspa.zoomshare.com URL still technically resolves — but the platform behind it is dead. There is no support, no updates, no security patches. The site exists in a state of permanent technical neglect because the company that maintained it no longer does.
No SSL — Plain HTTP in 2024
The site is served over HTTP, not HTTPS. Modern browsers flag HTTP sites with a “Not Secure” warning visible in the address bar. Chrome and Safari treat HTTP as a security risk and display warnings to users. For a business asking clients to book and share personal information, “Not Secure” is the wrong first message.
Every Image Is Broken
The images on the page are hotlinked to Google Encrypted Thumbnails — search result thumbnails that Google no longer serves at those URLs. Every image placeholder on the page shows a broken image icon. The salon's work, atmosphere, and team are completely invisible.
No Mobile Layout — Fixed-Width Table on Every Phone
The page was built with a fixed-width HTML table layout — the web standard from the mid-2000s, before responsive design existed. On a phone, the entire page renders at desktop width, requiring horizontal scrolling to read any of it. Over 60% of web traffic is mobile. This site is functionally unusable for the majority of clients who find it.
What We'd Build
A modern, mobile-first salon website that actually loads — with HTTPS, real photos, and a layout that works on every device.
A Secure, Modern Platform — No More Zoomshare
Move the salon off a defunct platform onto a properly maintained, HTTPS-secured website — one that won't have broken images next year because the hosting company quietly shut down.
Mobile-First Design — Works on Every Device
A responsive layout built for phones first — so the majority of clients who find the salon via Google Search on their phone get a site that actually works. No horizontal scrolling, no pinch-to-zoom, no HTML tables.
Real Photos and Salon Atmosphere
Replace the broken hotlinks with properly hosted, optimized photos of the salon, the team, and actual client work — the visual proof that turns a search result into a booking.
Spec Redesign Deliverables
- ✓Modern platform — off Zoomshare entirely, properly maintained and secure
- ✓HTTPS — SSL certificate, no “Not Secure” warning in any browser
- ✓Fully responsive mobile layout — works on every phone and tablet
- ✓Properly hosted images — salon photos, team, and work gallery
- ✓Services menu and online booking — one tap to schedule
- ✓Owensboro local SEO — structured to rank for “salon Owensboro KY” searches
The Opportunity
Laws of Attraction Salon & Spa has been serving Owensboro long enough to outlast the platform its website was built on. That kind of longevity is credibility — but it's invisible behind a broken-image, no-SSL page from a company that stopped existing a decade ago.
A new site doesn't need to be complicated. It needs to load, look professional on a phone, have real photos, and let clients book. That's the minimum — and it's currently unmet.
We've built the spec redesign. Melissa can see exactly what Laws of Attraction could look like with a real website before committing to anything.
Want to see the spec redesign?
We built a full redesign for Laws of Attraction Salon & Spa — off Zoomshare, HTTPS-secured, mobile-responsive, with real photos and a homepage that actually loads. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.