Case Study
Lindauer Family Dentistry
293 Five-Star Reviews — and a Booking Form That Says “Not Secure”
Chrome shows “Not Secure” on every page — including the appointment form where patients submit their health information.
The Business
Dr. Jenna Lindauer runs a small, independent practice on Bellemeade Avenue in Evansville, Indiana — in a dental market dominated by corporate chains like Aspen Dental, Bright Now, and Smile Direct. She has built something genuinely rare: a practice that patients don't just tolerate, they love. Reviews say things like “I've never had a dentist who made me feel this comfortable” and “she takes the time to explain everything, my kids ask to go.”
Across Google, Facebook, and PatientConnect365, Lindauer Family Dentistry holds a 5.0 aggregate rating from 293 reviews. Two hundred and ninety-three five-star reviews. That's not an accident. That's years of care, patience, and personal attention — the kind of thing a front desk script can't manufacture.
The Problem
Here's what happens when a prospective patient searches “family dentist Bellemeade” and clicks lindauerfamilydentistry.com:
The “Not Secure” Warning
The site runs on HTTP — not HTTPS. There is no SSL certificate. Every modern browser — Chrome, Safari, Firefox, Edge — displays “Not Secure” in the address bar on every page. It's the same warning your browser shows when you're about to enter a password on a sketchy site.
This warning appears on the appointment booking page.
Patients who fill out the form anyway are submitting their name, phone number, and health concerns over an unencrypted connection. Patients who don't trust it — the majority — leave. Dr. Lindauer doesn't know this is happening. She's in operatory three explaining a crown procedure. The browser is quietly turning people away at the front door.
No Real-Time Booking
The booking form asks patients to suggest a time — and then the office will call back to confirm. No real-time availability. No instant confirmation. In a world where patients expect to book a dentist appointment the same way they book a restaurant, this creates friction that pushes them to a competitor.
Broken Social Links
The Twitter link in the footer goes to www.twitter.com — the generic homepage, not a Lindauer profile. Patients who click it land on the main X feed, no connection to the practice.
293 Reviews, Zero on the Website
With 293 five-star reviews, there is not a single testimonial on the website. A new patient has no way to know that two hundred ninety-three people love this practice. That number should be the headline. It's invisible.
What We'd Build
The Pitchcraft spec redesign for lindauerfamilydentistry.com starts with the non-negotiable, then builds from there:
HTTPS — Day One
SSL certificate installed, every page secured, the “Not Secure” warning gone within 24 hours of implementation. Patients submitting health information get an encrypted connection. Patients evaluating the practice see a padlock instead of a warning.
Live Scheduling Widget
An integrated scheduling widget with real-time availability — no call-back required. Book a new patient appointment at 9 PM on a Sunday. The phone number stays; it's joined by an alternative that works around the clock.
293 Reviews, Front and Center
A live Google review count. A 5.0 star badge. Real patient quotes with names. The homepage headline this practice has earned: Evansville's Most-Loved Family Dentist. A new patient comparison-shopping on a Tuesday afternoon lands on a site that finally matches what the reviews already say.
The Dr. Lindauer Story
An About page that tells why a dentist in a corporate-chain market has 293 five-star reviews. The philosophy of care. The personal approach. The things that make patients who dread the dentist ask to come back. That story exists — it just isn't on the website yet.
Spec Redesign Deliverables
- ✓HTTPS secured across all pages — “Not Secure” warning eliminated
- ✓Live scheduling widget with real-time availability on homepage and contact page
- ✓Google review widget — 293 five-star reviews visible to every visitor
- ✓Fixed social links and corrected footer to point to actual practice profiles
- ✓Mobile-first design optimized for patients searching on phones
The Opportunity
Dr. Lindauer's practice is Evansville's best-kept dental secret. Two hundred and ninety-three people love it. The only thing stopping it from being Evansville's best-known one is a seven-year-old WordPress template running on HTTP.
This isn't a rebrand. It's a fix. A site that stops turning away patients who trusted the Google results enough to click, and finally reflects the care that earned 293 five-star reviews in the first place.
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