Pitchcraft Agency — We Fix Bad Websites.

Every “Free Consultation” button on Louisville Injury Firm's website points to a WP Engine staging URL. When a potential injury client clicks the most important CTA on the site, they land on a broken staging page — not a consultation form. The conversion path is completely severed.

The Firm

Louisville Injury Firm is a personal injury practice in Louisville, Kentucky — one of the most competitive legal markets in the state. In Louisville, injury firms compete aggressively for digital visibility. A well-built, high-converting website isn't optional in this market; it's table stakes.

Every dollar spent on advertising, SEO, or referrals is being wasted right now because the consultation funnel is broken. Visitors arrive, find the CTA, click it — and land on a staging server error page instead of a form.

The Problem

Here's what happens when a potential client clicks “Free Consultation” on louisvilleinjuryfirm.com:

CTAs Link to the WP Engine Staging Server

The “Free Consultation” buttons across the site link to:

lilfprod.wpenginepowered.com

This is the WP Engine staging environment URL — the address the site used during development before it was moved to the production domain. When the site was migrated to the live domain, the internal consultation CTA links were never updated. They still point to the staging environment, which either redirects visitors off the site entirely or shows a generic WP Engine error page. Either way, the consultation request is lost.

The Highest-Intent Visitors Are the Ones Getting Burned

A visitor who clicks “Free Consultation” isn't browsing — they've made a decision. They want to talk to an attorney. That moment of intent is the most valuable interaction on the site, and the broken link ends it with a dead end. In a competitive market like Louisville, those visitors don't come back. They click the next result.

Advertising Spend With No Return

If the firm is running any paid search or social advertising — which most Louisville injury firms do — every campaign dollar spent pointing people to a broken CTA is a dollar with zero chance of return. The broken staging link isn't just a UX problem; it's an ROI problem that compounds with every click.

What We'd Build

Pitchcraft built a spec redesign that fixes the broken consultation flow and builds a conversion-optimized site designed to compete in the Louisville injury market.

Fully Functional Consultation CTAs

Every CTA on every page correctly linked to the consultation form — tested, verified, and working. When a visitor is ready to reach out, the path is clear and unobstructed. No staging URLs, no broken redirects, no dead ends.

Streamlined Consultation Request Form

A fast, mobile-friendly consultation form that captures the essentials — name, contact info, injury type, brief description — without friction. Short enough to fill out from a phone, thorough enough to qualify the lead before the first call.

Clean Practice Area Pages

Dedicated pages for each practice area — auto accidents, truck accidents, slip and fall, wrongful death, medical malpractice. Each page built to rank for specific search terms and convert the visitor who lands there into a consultation request.

High-Converting Homepage Redesign

A homepage redesigned for the Louisville injury market — clear firm positioning, attorney credibility signals, case result highlights, and a consultation CTA above the fold. Everything an injury client needs to make a confident decision to call.

Spec Redesign Deliverables

✓Fixed CTA routing — all consultation links go directly to the consultation form
✓Homepage redesign optimized for Louisville injury client conversions
✓Practice area pages for each case type with SEO-ready structure
✓Streamlined consultation form — mobile-first, fast, and friction-free

The Opportunity

Louisville is a large, competitive market for injury law. The firms that win cases from digital channels are the ones whose sites are built to convert — fast, functional, and optimized for the specific decision a potential client is making when they search for an injury attorney.

Right now, Louisville Injury Firm has a site that can't convert because the most important button on the page doesn't work. That's a one-line fix. But fixing the link doesn't fix the site — it just stops the immediate bleeding.

A full rebuild gives the firm a site that competes. That's the difference between a site that technically exists and a site that actually generates cases.

Louisville Injury Firm

The Evidence