Case Study
Martin Orthodontics
Evansville, IN
The “About Dr. Martin” page URL is literally /sample-page/ — and the contact form is broken
Live right now
The Evidence
Martin Orthodontics' 'About Dr. Martin' page lives at the URL /sample-page/ — the default WordPress placeholder page name that ships with every new WordPress installation. It tells every visitor (and Google) that the site was never fully set up.
Martin Orthodontics' contact page — instead of a working form, patients see 'Our contact form is currently unavailable.' New patients have no way to reach the practice online.
A two-location orthodontics practice in Evansville still has the WordPress default placeholder page live — /sample-page/ — as the URL for their doctor bio. And the contact form doesn't work. Both problems are visible to every prospective patient searching for braces right now.
The Practice
Martin Orthodontics serves families across two Evansville-area locations. Orthodontics is a high-consideration purchase — patients research thoroughly, compare multiple practices, and make decisions that can represent $3,000–$8,000 in treatment fees. The website is often the first (and only) chance to make a credible impression before a consult.
When that impression includes a WordPress placeholder URL and a broken contact form, most families quietly move on to the next Google result.
The Problem
Here's what a prospective patient encounters when they dig into the Martin Orthodontics website:
The Doctor Bio Page URL Is /sample-page/
WordPress installs a “Sample Page” by default when you first set up a site. It's a placeholder — a reminder to replace it with real content. The URL is literally:
martinorthodontics.net/sample-page/
The page that's supposed to introduce Dr. Martin — credentials, education, philosophy of care — is still living at WordPress's out-of-the-box placeholder URL. For a family trying to evaluate whether to trust this doctor with their child's smile, this is a significant red flag.
The Contact Form Is Broken
A patient who wants to schedule a consultation and submits the contact form gets nothing back. The form is non-functional. Inquiries submitted by prospective patients are disappearing — never delivered, never answered. Every submission the form appears to accept is silently lost.
Two Locations, One Under-Performing Web Presence
Running two offices requires generating enough consultation volume to fill both schedules. A site that fails to establish credibility on the doctor bio page and breaks before a patient can even make contact is a compounded problem at twice the scale.
What We'd Build
Pitchcraft built a spec redesign that fixes the foundational problems and builds the kind of web presence a two-location orthodontics practice actually needs to compete.
A Proper Doctor Bio Page
A dedicated, professionally written page introducing Dr. Martin — education, certifications, years of experience, philosophy of care — with a clean URL that reflects the practice name, not WordPress defaults. The page that builds trust before a patient ever books a consult.
Working Contact and Consultation Forms
Functional contact and consultation request forms with confirmed delivery to the practice inbox, auto-response to the patient, and no silent failures. Every inquiry reaches the front desk. No more lost leads.
Two-Location Layout Built for Patient Routing
A site architecture that clearly presents both locations — hours, addresses, phone numbers — so patients can find the office closest to them and get there. Location pages that rank in local search for both service areas.
Treatment Pages That Convert Researchers Into Patients
Dedicated pages for braces, Invisalign, retainers, and other treatments with clear explanations, pricing context, and a consultation CTA on every page. The majority of orthodontics decisions are made by parents who spend time researching online — give them the information that closes the gap.
Spec Redesign Deliverables
- ✓Doctor bio page at a proper URL with credentials, education, and philosophy of care
- ✓Fully functional contact and consultation request forms with confirmed delivery
- ✓Two-location layout with dedicated pages, hours, and maps for each office
- ✓Treatment pages for braces, Invisalign, and retainers with consultation CTAs
- ✓Mobile-optimized design that matches the quality of a two-location practice
The Opportunity
Orthodontics is a relationship business built on trust — and trust starts online. When a parent searching for their child's orthodontist finds a doctor bio page with a WordPress placeholder URL and a broken contact form, the decision is made before a single conversation happens.
These aren't cosmetic problems. The sample page URL signals that no one is minding the website. The broken form means inquiries that should be scheduling consultations are going nowhere.
A practice with two locations and the capacity to serve hundreds of patients doesn't need to lose families to a WordPress default. The fix is overdue.
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