Pitchcraft Agency — We Fix Bad Websites.

McCarty's Pro Towing & Automotive has been operating in Owensboro since 1973 — over 40 years of AAA-approved, BBB-accredited, ASE-certified service. That's a serious trust stack. Their homepage says “Slide title.”

The Business

McCarty's Pro Towing & Automotive has been serving Owensboro since 1973. They hold AAA approval, BBB accreditation, and ASE certification — a combination that represents the highest level of third-party validation in the automotive and towing industry. More than four decades of operation have earned them a reputation that most competitors can't match.

None of that credibility comes through on mccartysautoky.com. The site shows template defaults where real content should be, broken icons throughout the service sections, and a tagline that somehow appears twice on the same page.

What We Found

“Slide title” in the Testimonials Section

The testimonials section — the section designed to show proof of customer satisfaction — displays the default template text “Slide title” as the heading. The template was never updated with real customer content. A dead “Button” element sits below it with no functionality.

Slide title
— Visible in the testimonials section of mccartysautoky.com

Hero Tagline Duplicated Back-to-Back

“BIG OR SMALL, WE TOW THEM ALL” appears twice consecutively on the same page — an obvious duplication error in the page builder that was published and never fixed.

Broken Icon Images Throughout

Icon images (icon1-300w.png through icon4-300w.png) fail to load throughout the service sections, rendering as broken image placeholders. Transparent placeholder images also appear in the testimonials section instead of customer photos.

What We'd Fix

Real Testimonials That Prove the Credentials

Actual customer quotes — referencing AAA service quality, ASE-certified repairs, and decades of reliable towing — replacing the “Slide title” placeholder with proof that earns the first call.

Trust Signals Front and Center

AAA approved, BBB accredited, ASE certified, 40+ years in business — these should be the first things a visitor sees, not buried under broken template code. A properly built site leads with this trust stack.

Working Icons and Real Service Photography

Replace every broken icon and transparent placeholder with real visuals — service photos, equipment, and team images that show what McCarty's actually delivers.

Owensboro Towing & Auto Repair SEO

Structured for “towing Owensboro KY,” “auto repair Owensboro,” and “AAA towing Owensboro” — so the business shows up when locals need it.

Spec Redesign Deliverables

✓Real testimonials — actual customer quotes, no “Slide title” defaults
✓Trust signals above the fold — AAA, BBB, ASE, and 40+ years visible immediately
✓Working icons and real service photography throughout
✓No duplicated content — clean single-instance hero copy
✓Owensboro towing and auto repair SEO — visible in local searches
✓Mobile-optimized — fast, clear contact path from any device

The Opportunity

AAA approval is not easy to earn. Neither is BBB accreditation or ASE certification. McCarty's has all three — plus four decades of operating history in Owensboro. That's an extraordinary differentiator in a market where most towing and auto repair businesses have none of these credentials.

A website that leads with those credentials, shows real customer proof, and loads without broken images would convert at a rate far above what the current site achieves. The trust is there. The website just needs to show it.

McCarty's Pro Towing Is AAA-Approved and ASE-Certified — and Their Testimonials Section Says “Slide title.”

The Evidence