Pitchcraft Agency — We Fix Bad Websites.

The one page new students need most — the schedule — crashes with “Page Not Found.” Curiosity becomes a dead end before they ever see a class.

The Business

N2 Yoga is an Evansville, Indiana yoga studio with a loyal local following. Yoga is a community business — students come back week after week, build relationships with instructors, and often bring friends. That word-of-mouth is powerful, but it only converts if the person who hears about it can actually find a class and show up.

N2 Yoga has the community. What they don't have is a website that lets new students join it.

The Problem

Here's what happens when a new student searches for N2 Yoga and tries to find a class:

The Schedule Page Hard-404s

Click the schedule link on the N2 Yoga website and you get this:

Page Not Found

Not a broken calendar widget. Not an outdated schedule. A hard 404 — the page doesn't exist. Any new student trying to figure out when classes are runs directly into a wall. They don't call the studio to ask. They go find a different yoga studio that answers the question.

No Online Booking Path

Even if the schedule page worked, there's no way to sign up for a class online. New students who find the site at 10pm — exactly when they're deciding to try yoga — have no path forward. The friction kills the impulse. By morning, the moment has passed.

No First-Timer Information

Yoga studios live and die on first-time visitors. New students are nervous — they want to know what to wear, what to bring, whether the class is for their level. The site doesn't answer any of it. A “New to Yoga?” page would convert browsers into bookings. It doesn't exist.

What We'd Build

The fix starts with the 404, then builds a site that actually converts curious visitors into paying members.

A Real Schedule — That Works

An embedded class schedule showing every session by day and time, with instructor names and class levels. Updated dynamically so it's never stale. The most important page on a yoga studio's website — built to actually work.

Online Class Registration

Integrated booking so students can reserve a spot in any class from the schedule page. No phone call required. Reserve a Tuesday evening flow class on Sunday night when the motivation hits — and show up.

First-Timer Welcome Page

A dedicated page answering every question a new student has: what to bring, what to wear, what to expect in a first class, pricing options, intro offers. Convert the curious into the committed before they ever walk through the door.

Membership and Pricing Clarity

A clear pricing page — drop-ins, class packs, monthly memberships — so students can see the value and choose the right option. Transparency builds trust. A new student who understands the options is far more likely to commit than one who has to ask.

Spec Redesign Deliverables

✓Fixed schedule page — 404 eliminated, live class calendar implemented
✓Online class registration integrated directly into the schedule
✓First-timer welcome page with what to expect, what to bring, intro offers
✓Clear pricing page with drop-in, class pack, and membership options
✓Mobile-optimized design for students browsing on their phones

The Opportunity

N2 Yoga has something most studios take years to build: a loyal following and genuine community. The only thing stopping it from growing is a website that turns new students away before they ever find a class.

The students are out there searching. The schedule is the first thing they need. Right now, N2 Yoga greets them with a 404.

N2 Yoga

The Evidence