Case Study · Landscaping · Nashville, TN
Every CTA on Your Site Is a Dead Link. “Get a Quote” Goes Nowhere. “Contact Us” Goes Nowhere.
Nashscapes — Nashville, TN · nashscapes.com
Every single call-to-action button on nashscapes.com routes to https://www.nashscapes.com/# — which fires and does nothing. A prospect who decides they want to reach Nashscapes has no way to do it from the site. The testimonials carousel loops the same 6 reviews on an infinite loop.
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The Evidence
Every call-to-action button on the site — 'Get a Quote,' 'Contact Us,' and every other CTA — routes to nashscapes.com/#, which anchors to nothing. The testimonials carousel loops the same 6 reviews indefinitely. A prospect who wants to reach Nashscapes has no functional way to do so from the site.
Nashscapes operates in a competitive Nashville landscaping market where most customers research online before they call. The site looks professional enough to earn a first impression — but the moment a visitor tries to take action, every single CTA on the site fires and does nothing. There's no form to submit, no page to land on, no way to make contact from the site. The business is paying for a website that actively prevents customers from reaching them.
The Business
Nashscapes at nashscapes.com provides residential and commercial landscaping services in the Nashville, Tennessee market. Nashville homeowners have high expectations for outdoor spaces, and they research their landscaping companies before hiring. A customer who finds Nashscapes through Google, Facebook, or a referral and clicks to the site — only to find that every action they can take leads nowhere — is a lost lead. Every single one.
These aren't obscure edge cases. “Get a Quote” and “Contact Us” are the primary conversion points on any service business site. They're both dead.
What We Found
Every Single CTA Button Routes to https://www.nashscapes.com/#
“Get a Quote” — dead. “Contact Us” — dead. Every call-to-action on the entire site is an anchor link that fires and does nothing. The URL in the browser bar gains a # and the page stays exactly where it is. A prospect who just decided they want to reach Nashscapes has no functional path forward from the website itself.
The Testimonials Carousel Repeats the Same 6 Reviews on an Infinite Loop
The testimonials component is misconfigured — instead of displaying a finite set of reviews and stopping, it loops indefinitely. The same 6 reviews cycle continuously, making it obvious to any attentive visitor that something is broken. Rather than building trust through genuine social proof, the repetition signals a broken component and undermines confidence in the business.
What We'd Fix
A site where every CTA leads somewhere real — and every review builds trust instead of signaling a broken component.
Replace Every # CTA With a Real Destination
Each button gets a functional link — working quote form, working contact page, or a properly anchored section — so no lead clicks into a void. “Get a Quote” opens a quote form. “Contact Us” goes to the contact page. Every CTA does what it says.
Rebuild the Testimonials Carousel
A clean, finite set of real reviews displayed once, with proper navigation controls — no infinite loop artifacts, no repetition that signals a broken component. Real customer names and quotes, properly formatted and displayed to build the trust they're meant to build.
Audit All Internal Links Sitewide
One comprehensive pass to ensure no other buttons, nav items, or text links are silently pointing nowhere. Every link on the site gets checked and verified — no dead ends, no placeholder anchors, no broken paths.
Spec Redesign Deliverables
- ✓All CTA buttons replaced with functional destinations — quote form, contact page, working anchors
- ✓Testimonials carousel rebuilt — finite loop, real reviews, proper navigation
- ✓Full internal link audit — every link on every page verified functional
- ✓Working quote and contact forms — every interested visitor can take action immediately
- ✓Mobile-first layout — Nashville homeowners research on their phones
- ✓Nashville landscaping SEO — structured to compete for local search terms
The Opportunity
Nashville homeowners found the Nashscapes site. They browsed the services. They decided they wanted a quote. Then they clicked the button and hit a wall. Every single one of those prospects — every visitor who got all the way to “I'm interested” — had no way to act on it. That's not a traffic problem. It's a conversion problem, and it's entirely self-inflicted.
The fix is straightforward. Every CTA needs to go somewhere real. The testimonials need to display correctly. Once those two things are working, every visitor who got this far can actually become a customer.
Nashville homeowners found your site. Then they clicked “Get a Quote” and hit a wall.
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