Case Study · Memory Care · Evansville, IN
Oasis Dementia Care's Footer Shows Raw Template Code to Every Family Who Visits.
Oasis Dementia Care — Evansville, IN · oasisdementiacare.com
Five unfilled Hibu website builder placeholder variables — {{placeholder_footer_reserve3}} through {{placeholder_footer_reserve7}} — are rendered as visible text at the bottom of every page. Families researching memory care options for a loved one scroll past raw programming syntax instead of trust signals.
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The Evidence
Five raw Hibu template placeholder strings appear as visible text in the footer of every page on the site. These are unfilled slot variables from the Hibu website builder that were never populated with actual content.
Oasis Dementia Care has been serving Evansville families since 2015, providing specialized memory care for loved ones with Alzheimer's and dementia. The people who visit their website are often overwhelmed — juggling a diagnosis, a family, and the search for the right care facility. The last thing they need to encounter is a footer full of unresolved template code. But that's what Hibu's website builder left behind, and nobody has fixed it.
The Business
Oasis Dementia Care is a local, independent memory care facility in Evansville — not part of a national chain. Founded in 2015, it serves families navigating one of the hardest decisions they'll ever make: finding specialized care for a parent or spouse with dementia. The facility emphasizes compassionate, personalized care in a safe, structured environment.
For this type of business, trust is the product. Every element of the website should be reinforcing credibility — professional, complete, clearly maintained. The broken footer template variables do the opposite: they signal a site that nobody has reviewed in years, built on a platform that exposes its own branding to every visitor.
What We Found
Five unfilled Hibu placeholder variables rendered as visible text in the footer of every page — plus privacy policy links that expose the hosting platform to every visitor.
Raw Template Code Visible Sitewide
The footer on every page of oasisdementiacare.com renders five lines of unresolved Hibu template variables:
{{placeholder_footer_reserve3}}
{{placeholder_footer_reserve4}}
{{placeholder_footer_reserve5}}
{{placeholder_footer_reserve6}}
{{placeholder_footer_reserve7}}— Visible footer text on every page of oasisdementiacare.com
These are Hibu website builder slot variables — reserved footer sections that should have been populated with content like contact details, navigation links, or a service summary. They were never filled in. The builder rendered the placeholder names themselves as visible text, and nobody caught it.
The Hibu Platform Is Visible in Every Privacy Link
The footer's privacy policy link goes to budurl.com/hibuprivacy and the cookie policy to budurl.com/hibucookie — third-party shortened URLs that announce to any curious visitor that the site was built on Hibu's platform. This is common with Hibu-hosted sites, but it still undermines the perception of a professional, independently maintained web presence.
A Family in Crisis Sees Template Code, Not Trust
People who land on a memory care facility's website are often already in a difficult emotional situation. They're comparing options, assessing whether a facility is competent and caring. A footer with five lines of raw programming syntax sends a signal — intentional or not — that no one is actively managing this site or this business's online presence.
What We'd Fix
A complete rebuild that matches the compassion and professionalism of the care Oasis provides — no template artifacts, no platform branding, no broken code.
Clean Footer — Real Content, No Template Syntax
Replace the Hibu-hosted site entirely. Proper footer with contact details, service summary, navigation links, and a privacy policy that doesn't advertise a third-party builder to every visitor.
Trust-Building Homepage for Families in a Hard Moment
A homepage designed for the emotional state of the visitor — warm, clear, reassuring. Photos of the actual facility. Staff introductions. What a typical day looks like. The information families need to feel confident, not confused.
Local SEO for Evansville Memory Care Searches
Structured for searches like “memory care Evansville IN” and “dementia care facility Evansville” — so families searching for options find Oasis before a national chain with an optimized directory listing.
Clear Contact and Tour Request Path
A simple, prominent contact form and tour request flow — because the family who is ready to take action should be able to do so in three clicks, without hunting for a phone number.
Spec Redesign Deliverables
- ✓Zero template artifacts — no raw code strings anywhere on the site
- ✓Custom footer with real contact info, navigation, and proper privacy policy
- ✓Trust-forward homepage built for families in a difficult moment
- ✓Local SEO structure for Evansville memory care and dementia care searches
- ✓Clear tour request and contact flow — action-ready in three clicks
- ✓Mobile-optimized — families research care options on their phones
The Opportunity
Oasis Dementia Care has a genuine differentiator: local, independent, and specialized in memory care. That's a strong position in a city where the competition is largely national chains. But the website is actively undermining that position — not with a bad design, but with the specific, visible signal that no one is maintaining it.
Five lines of raw template code in the footer are not a cosmetic issue. For the families who need to trust this business with a vulnerable loved one, a broken website raises a question they shouldn't have to ask: if they didn't finish building the website, what else didn't they finish?
We've built the spec redesign. Oasis can see exactly what a complete, professional memory care website looks like — no template code, no platform branding, no broken artifacts — before committing to anything.
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