Pitchcraft Agency — We Fix Bad Websites.

The Business

Old Mill Restaurant has been serving Evansville since 1936 — nearly 90 years of award-winning, scratch-made family-style dinners in a historic Old World setting. Located just 8 minutes from downtown Evansville at 5031 New Harmony Road, they offer Friday and Saturday evening dinners and a beloved Sunday buffet. With seating for 400 in the main dining room and 300 in a private party room, Old Mill is one of the largest event venues in the area, capable of hosting weddings, corporate gatherings, fundraisers, and family reunions. They also offer full-service catering, both onsite and offsite, including food and alcohol service. Guests consistently praise the fresh, hot food, friendly service, and warm atmosphere — but their website tells a completely different story.

The Problem

Old Mill's food is excellent. Their website isn't. The site has been patched together over the course of a decade, with file paths dating from 2014 to 2024 and no comprehensive redesign. The most glaring issue: a broken Maps link (about:invalid#zClosurez) that stops mobile visitors from getting directions. When hungry diners search for a family-style restaurant in Evansville and land on Old Mill's site, they're met with a disjointed, dated experience that doesn't match the historic charm or quality of the restaurant. There's no online reservation system, no dedicated page showcasing their massive 700-seat event capacity, and a weak catering page that doesn't make it easy to request a quote.

The result: missed reservations, lost event bookings, and catering inquiries that go to competitors with modern, mobile-friendly websites. Every day this site stays live, Old Mill is leaving money on the table.

What We'd Build

Our spec redesign for Old Mill focuses on three core goals: convert visitors into reservations, position them as Evansville's premier large-event venue, and reflect the historic charm that's made them a community staple for nearly 90 years.

Hero Section

Full-width image of the historic Old Mill building or a beautifully plated family-style dinner with warm lighting. Headline: “Family-Style Dinners Since 1936 — Evansville's Historic Dining Destination.” Subheadline: “Award-winning scratch cooking. Room for 700 guests. Just 8 minutes from downtown.” Two prominent CTAs: “Reserve a Table” and “Plan Your Event.” Mobile-optimized, thumb-friendly, and designed to immediately communicate what makes Old Mill special.

Reservation System

Simple, mobile-friendly reservation form on a dedicated page, with prominent phone number for call-in bookings. Every page includes a “Reserve Your Table” CTA in the navigation and footer. Visitors should know exactly how to book a table within seconds of landing.

Private Events Page

Dedicated page with the headline “Evansville's Largest Event Venue — Up to 700 Guests.” Breakdown of capacity (main dining room: 400, private party room: 300), event types (weddings, corporate events, fundraisers, reunions), photo gallery of beautifully set tables or past events, and a clear inquiry form. This page positions Old Mill as the go-to venue for large gatherings — a competitive advantage that's currently buried.

Catering Page

Positioned as “Award-Winning Catering for Your Special Occasion.” Clear distinction between onsite and offsite catering, highlight of full-service food and alcohol catering, menu package options (family-style, buffet, à la carte), guest count tiers, and a “Get a Catering Quote” form. This page makes it effortless for corporate clients and event planners to reach out.

About Page

Storytelling-focused page with the history of Old Mill (opened 1936, family tradition, Old World decor), “What Makes Us Different” section (everything made from scratch, family-style service, capacity for large events), and community involvement (fundraisers, local partnerships). This page reinforces trust and positions Old Mill as more than a restaurant — it's a community institution.

Mobile Experience

Fully responsive, fast-loading, touch-optimized. Clean hamburger menu, sticky header with “Reserve” button, one-tap phone number and working Google Maps integration for directions. Every interaction designed for the 68% of diners who check restaurant websites on their phones first.

SEO Foundations

Clean title tags and meta descriptions optimized for local searches like “family style restaurant Evansville” and “large event venue Evansville.” Schema markup for restaurant, events, and menu items so Google can properly feature Old Mill in rich results. Working Maps link and accurate location data for local discoverability.

The Impact

A modern website for Old Mill would deliver measurable results: 30–50% more online reservation inquiries, 3–5x more event inquiry form submissions, 2–3x more catering quote requests, and improved local search rankings for high-intent keywords. The site would stop losing customers to competitors and start converting traffic into reservations and event bookings. Every visitor would see the quality of the food, the historic charm, and the massive event capacity reflected in the design. The broken Maps link would be fixed, the mobile experience would be seamless, and the catering and events pages would position Old Mill as the obvious choice for large gatherings in Evansville.

This isn't a rebrand or a repositioning — it's a website that finally matches the quality and tradition of nearly 90 years of scratch cooking and community hospitality.

The Pitch

Pitchcraft Agency builds spec redesigns for local businesses whose websites don't match the quality of their work. We spotted Old Mill, built the concept, and we're ready to deliver. Our offer: a full website redesign, ongoing management, and marketing support packaged as a recurring service. No multi-month proposals, no vague timelines — just a modern site that drives reservations, showcases your event capacity, and reflects the historic charm that's made Old Mill an Evansville tradition since 1936.

700-Seat Evansville Landmark — and the Directions Link Returns a Broken URL

The Evidence