Case Study
The Orr Clinic
Evansville, IN
Every Page URL Routes Through /wordpress/. The About Page Returns a 404. An Age-Gate Popup Fires on Every Single Page Load — Including the Homepage.
A patient who types bodybyorr.com into their browser and clicks to the facial procedures page lands at this URL:
bodybyorr.com/wordpress/facial-options/Every internal page on the site routes through a /wordpress/ subdirectory — the exposed infrastructure of an improperly installed CMS. Before they even reach that page, a popup fires asking them to confirm they are over 18 years old. That popup fires on every page load — including the homepage, even when the patient hasn't navigated to any gallery content yet. And if they try to find the About page to learn about Dr. Orr and his team, they get a 404 error. The page does not exist. A cosmetic surgery practice in Evansville with no findable About page, a WordPress subdirectory visible in every URL, and an age-gate blocking every visitor before they read a word.
The Practice
The Orr Clinic has been a fixture of Evansville cosmetic surgery since Dr. Orr established the practice in 1990 — over 35 years serving the Evansville area. Dr. Orr's wife Tammy works alongside him as office nurse, giving the practice a family-run character that resonates with their patient base. The practice offers a range of cosmetic and reconstructive surgical services.
Thirty-five years of practice and a family operation in Evansville — the kind of story that should be front and center for any patient researching local options. Instead, a prospective patient who searches for Dr. Orr finds a site that blocks them with a popup, routes them through a WordPress subdirectory, and returns a 404 when they try to learn who they'd be trusting with their care.
What We Found
Three separate, distinct problems — any one of which would be worth fixing alone. Together, they create a visit experience that actively repels new patients.
Every URL Exposes /wordpress/
WordPress was installed in a subdirectory rather than at the domain root, and the URL structure was never corrected. Every internal page shows the CMS infrastructure in the browser address bar: bodybyorr.com/wordpress/breast-augmentation/, bodybyorr.com/wordpress/contact/, and so on.
This is a technical configuration error — not a design choice. It is also a security consideration: exposing the CMS platform and subdirectory path in the URL gives malicious actors structural information about the site. More practically, it looks unprofessional to any patient who glances at the address bar.
About Page Returns a 404 Error
The About / Team page at /wordpress/about/ returns a standard 404 “page not found” error. The page is linked from navigation — patients click it expecting to read about Dr. Orr and his team — and land on an error.
For a cosmetic surgery practice, the About page is one of the highest-stakes pages on the site. It is where a patient decides whether to trust the surgeon with their body. A 404 on the About page does not just mean the content is missing — it signals site neglect, which in a high-trust specialty is a conversion killer.
Age-Gate Popup on Every Page Load — Including the Homepage
A popup requiring age verification fires on every page load across the entire site — including the homepage, before any gallery content is visible. Age-gate popups are typically used to restrict access to explicit content galleries. Deploying one on every page of a surgery practice site — blocking patients who are trying to read about procedures, learn about the surgeon, or find a phone number — is an UX error that creates friction for every single visitor before they engage with any content.
What We'd Build
A clean, functional site that lets patients learn about Dr. Orr and his practice without hitting an age-gate popup, a 404 error, or a WordPress subdirectory in the URL.
Clean URL Architecture — No /wordpress/ Exposure
Proper domain root configuration so that every URL reads bodybyorr.com/breast-augmentation/ — professional, clean, and not exposing CMS infrastructure to visitors or search engines.
An About Page That Actually Exists
Dr. Orr has 35 years of practice and a family operation that has served Evansville patients since 1990. Tammy working alongside him as office nurse is a human detail that resonates with patients. An About page that tells that story — not a 404.
No Popup Blocking the Homepage
Age verification on gallery-specific pages, where explicit before/after content warrants it. Not on the homepage. Not on every page. Patients should be able to read about the practice and find a phone number without first clicking through a modal asking their age.
Spec Redesign Deliverables
- ✓Clean URL structure — no
/wordpress/subdirectory visible anywhere - ✓Working About page — Dr. Orr's 35-year history and family practice story
- ✓No sitewide age-gate — popup scoped to gallery pages where warranted
- ✓Procedure pages with before/after gallery filterable by treatment type
- ✓Consultation request form with phone number visible on every page
The Opportunity
Dr. Orr has built a 35-year cosmetic surgery practice in Evansville — the kind of longevity that signals quality and community trust. The current website is actively working against that reputation: blocking visitors with popups, returning 404s on the About page, and exposing WordPress infrastructure in every URL.
None of these problems reflect the quality of the practice. All of them are fixable. The real opportunity is building a site that tells the 35-year Evansville story — the family-run operation, Dr. Orr's outcomes — in a way that converts the Evansville patient who is comparison-shopping online.
We've built the spec redesign. Dr. Orr can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for The Orr Clinic — clean URLs, a working About page, and no age-gate blocking the homepage. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
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