Case Study · Chiropractic · Owensboro, KY
We Fixed Owensboro Chiropractic & Rehab's Website. Then We Ran It.
Owensboro Chiropractic & Rehab — Owensboro, KY · owensborowellness.com
Dr. Aaron Clark's practice in Owensboro is telling patients to book appointments — then serving them a live “Error!” message when they try. Add placeholder testimonials, a broken slider, and duplicate articles, and you've got a site that's actively losing patients every day.
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The Evidence
Three separate failures visible on owensborowellness.com: the appointment form displays a live 'Error!' message, the testimonials section shows placeholder text, and the homepage slider buttons all link back to the homepage.
Owensboro Chiropractic & Rehab is a local practice built on trust — patients come back because Dr. Clark gets results. But right now, every prospective patient who searches online and tries to book an appointment hits a live error page. The practice is generating interest and then failing to convert it at the critical moment.
The Business
Dr. Aaron Clark's practice at owensborowellness.com serves the Owensboro, KY community with chiropractic care and rehabilitation services. For most patients, the website is the first point of contact — it's where they evaluate whether to call, and where they try to book. Every broken element on that path is a patient who goes to a competitor instead.
Three separate failures make the current site actively harmful to new patient acquisition.
What We Found
The Appointment Form Shows a Live “Error!” Message
The single most important action on the site — booking an appointment — is broken. Patients who click through to /appointment see a visible “Error!” message instead of a form. That means every prospective patient who tries to contact the practice hits a wall and goes elsewhere. This isn't a back-page edge case — it's the primary call-to-action on the homepage.
“Patient Testimonials Coming Soon...” — Live Placeholder Text
Social proof is one of the most powerful trust signals for a chiropractic practice. Dr. Clark has real patients with real results — and the site is literally announcing it has none to show. The placeholder text “Patient Testimonials Coming Soon...” is live on the homepage right now, visible to every potential patient deciding whether to make an appointment.
Broken Slider and Doubled Articles
Buttons 1–4 on the homepage slider all link back to the homepage — none of them navigate to slides. The Featured Articles section then shows every newsletter article listed twice in a row. These aren't edge cases — they're the homepage experience for every visitor, signaling that nobody is maintaining this site.
What We'd Fix
A clean spec redesign showing what Owensboro Chiropractic & Rehab's site could look like — a working appointment request flow, a real testimonials section populated with social proof, and a homepage that guides patients with confidence.
Fix the Appointment Flow — No More Error Pages
A fully working appointment request form that confirms receipt on both sides. No errors, no dead ends. A patient who wants to book gets a clear path from homepage to confirmation, with zero friction.
Real Testimonials — Populated with Social Proof
Pull real reviews from Google and Yelp into a testimonials section that actually builds trust. No more “Coming Soon...” placeholders. Patients deciding between Dr. Clark and a competitor deserve to see what real patients say.
Fix the Homepage — Working Slider, No Duplicate Content
Repair the slider so buttons navigate to the correct slides. Remove the duplicate article listings. The first impression of the practice should be polished and intentional — not a broken interactive element.
Spec Redesign Deliverables
- ✓Appointment form rebuilt and functional — confirmation on both sides
- ✓Testimonials section populated with real patient reviews
- ✓Homepage slider repaired — each button navigates to the correct slide
- ✓Duplicate articles removed — clean featured content section
- ✓Mobile-first layout — patients book from their phones
- ✓Owensboro chiropractic SEO — structured for local patient searches
The Opportunity
Patients looking for a chiropractor in Owensboro are comparing two or three practices before they call. They click the appointment button on Dr. Clark's site and hit an error message. That patient calls someone else — and the practice never knows it happened.
Fixing the appointment form alone is worth real money. A site that works, builds trust with real testimonials, and has a functional homepage is the one that gets the new patient.
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