Case Study · Landscaping · Newburgh, IN
Prather Landscaping Has Served Newburgh for Years. Their Website Has Served No One for Months.
Prather Landscaping — Newburgh, IN
The domain is dead — full DNS failure. Every word-of-mouth referral, every directory listing, every customer in the Newburgh/Evansville area who tries to look them up hits a broken URL with no fallback and no way forward.
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The Evidence
Complete DNS failure. No redirect, no fallback page, no contact info. Every referral Prather Landscaping earns through word-of-mouth dies in the browser.
Prather Landscaping has built a real reputation in the Newburgh/Evansville area. Customers recommend them. Google Business reviews exist. Directories list them. But the moment anyone tries to actually follow through on that recommendation — to look up services, see past work, or find a phone number — they hit a dead domain. The word-of-mouth engine is running. The website that should capture it is offline.
The Business
Prather Landscaping serves residential and commercial customers across the Newburgh and Evansville market. In a service business like landscaping, reputation and referrals are everything — and Prather has earned both. The problem is that the website, which should be the landing point for every referral, is completely unreachable. DNS has failed and the domain resolves to nothing.
Every referral that turns into a web search is a wasted lead. There's no information to find, no contact form to fill out, no way to take the next step. The visitor has no choice but to move on.
What We Found
The Domain Is Dead
Full DNS failure. The domain name does not resolve to any server. Every browser — on every device, from every network — shows the same error: the site cannot be reached. There's no redirect to a different URL, no temporary landing page, no cached version. Just a browser error and a dead end.
Every Referral Is a Wasted Lead
Word-of-mouth in landscaping is the highest-value lead source — a satisfied customer telling a neighbor to “look up Prather Landscaping.” That neighbor looks them up. Clicks through. And hits a broken URL. There's no phone number on a landing page. No “we've moved” message. No social media redirect. The referral simply dies in the browser.
No Indication of How Long This Has Been Happening
Domain DNS failures can go unnoticed for weeks or months — especially if the business owner isn't checking the site regularly. Every day the domain is offline is another day of referrals, directory clicks, and Google visits that converted to nothing.
What We'd Fix
Get the domain back online and build a site that converts referrals into actual customers.
Get the Domain Live and Resolving Correctly
Fix DNS configuration and restore a functioning site — or replace it entirely with a new build that doesn't carry the old technical debt. Either way, the domain needs to point somewhere real within days, not months.
Build a Site That Captures What Word-of-Mouth Sends
A clean, professional site with services, service areas, contact info, and a quote form — so referrals have somewhere to land and convert. Photo gallery of past work, clear service list, and a prominent phone number and form above the fold.
Set Up Uptime Monitoring
Automated alerts if the site ever goes down again, so an offline domain doesn't silently cost leads for months. Proactive notification means the next outage gets fixed in hours, not discovered by accident weeks later.
Spec Redesign Deliverables
- ✓DNS resolution restored — live, functioning site at the domain
- ✓Mobile-first site with services, gallery, service areas, quote form
- ✓Uptime monitoring — instant alerts for any future downtime
- ✓Directory audit — all citations updated to point to the live URL
- ✓Newburgh/Evansville landscaping SEO — structured for local search
- ✓Working contact and quote form — every referral can take the next step
The Opportunity
Prather Landscaping has already done the hard work of building a reputation. Customers recommend them. Google knows they exist. The problem is purely technical — and entirely fixable. Every week the domain stays offline is another week of referrals converting to competitors instead.
A functioning website with a working quote form turns word-of-mouth into booked jobs. Right now, those same leads are bouncing to whichever competitor has a site that loads.
Reputation doesn't pay the bills if no one can find you online.
Website management packages start at $597/month.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.