Case Study · Auto Repair · Evansville, IN
We Fixed Quality Automotive & Tire's Website. Then We Ran It.
Quality Automotive & Tire — Evansville, IN · qualityautomotiveandtire.com
Evansville's Quality Automotive has a team section with no team, an About section with no content, and a gallery showing the same photos twice. We filled in everything that was missing. Then we kept it that way.
Live right now
The Evidence
Three live problems at qualityautomotiveandtire.com: an 'OUR TEAM' heading with zero team members beneath it, multiple broken images with no alt text, and the same gallery photos displayed twice in a row.
Quality Automotive & Tire serves Evansville drivers who care about trusting the shop they choose. But their website is working against that trust — an empty team section where names and faces should be, broken images that leave blank spaces on every page, and a duplicated gallery that signals no one is in charge of the site. Every one of these issues is visible to every customer before they call.
The Business
Quality Automotive & Tire at qualityautomotiveandtire.com is a full-service auto and tire shop in Evansville, Indiana. They can be reached at quality@qualityautomotiveandtire.com. For a shop whose name literally promises quality, a website with a blank team section, broken images, and duplicated content sends exactly the wrong message.
None of these are hard problems to fix. They're maintenance failures that compound over time — each one small alone, but together they paint a picture of a site nobody is watching.
What We Found
“OUR TEAM” Section With Zero Team Members
The heading is live on the site. The section beneath it is completely empty. No names, no photos, no bios. For a shop that runs on personal trust, this is a missed opportunity on every page visit. Customers who want to know who's working on their car find nothing — just a heading that promises something the site never delivers.
Broken and Missing Images Throughout
Multiple images across the site fail to load — no alt text, just blank space where photos should be. Combined with an “About” section header that has no associated content beneath it, the site reads like a half-finished draft. Customers who land here are looking for proof that this is a real, active business — and blank boxes aren't proof.
Tire & Wheels Gallery Duplicated
The same set of gallery images appears twice in a row. Like the empty team section, it signals to customers that nobody is actively managing this site. A customer browsing tire options who sees the exact same images repeat immediately doesn't think “technical glitch.” They think the business isn't on top of things.
What We'd Fix
A spec redesign showing a fully realized Quality Automotive & Tire page — real team photos and bios, a clean services section, a single gallery, and an About section that tells the shop's story. Built to convert local Evansville customers searching on mobile.
Fill the Team Section — Real Names, Real Photos
Build out the team section with actual mechanic profiles — names, photos, and a sentence or two about their background and specializations. Customers want to know who's working on their car. A real team section builds the personal trust that keeps locals coming back.
Fix All Broken Images — No More Blank Boxes
Audit and replace every broken image. Properly sized, properly hosted, with meaningful alt text that also helps with SEO. An About section that has no content gets real copy — the shop's history, values, and what makes them the right choice for Evansville drivers.
Single Clean Gallery — No Duplicates
Remove the duplicated gallery block. One clean, well-curated set of shop and tire photos — enough to show the quality of work without confusing customers or making the site feel unmanaged.
Spec Redesign Deliverables
- ✓Team section built out — real names, photos, and short bios for each tech
- ✓All broken images replaced — properly hosted with descriptive alt text
- ✓About section written — shop history, values, and why Evansville drivers choose Quality
- ✓Gallery deduplicated — one clean set of images, no repeats
- ✓Mobile-optimized layout — designed for customers searching from parking lots and driveways
- ✓Evansville auto repair SEO — structured to rank for tire and service searches locally
The Opportunity
Evansville has no shortage of auto shops. When customers compare options, they trust the one whose website looks like it's being cared for — because that mirrors how they expect their car to be cared for. Quality Automotive & Tire is doing real work for real customers. The website just isn't showing any of it.
An empty team section and broken images don't reflect the quality of the work happening in the shop. A spec redesign shows them what their site could look like — and then we pitch $597/mo to build it and keep it that way.
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