Case Study
Rachelle Nicole Photography
Evansville, IN
Site offline — broken SSL cert + Cloudflare DNS error, but actively marketing and booking on Instagram (@rachellenicolephotography). Every directory link sends brides to a DNS error page.
Rachelle Nicole Photography is an active Evansville wedding photographer. Packages are listed. Instagram is updated. Bookings are happening. The website linked from every directory — The Knot, Mapquest, Google Business — is completely offline. The HTTPS version throws a severe SSL/TLS certificate error. The HTTP version hits a Cloudflare DNS resolution failure. Both entry points lead nowhere.
Site offline — broken SSL cert + Cloudflare DNS error, but actively marketing and booking on Instagram (@rachellenicolephotography). She's paying to market herself everywhere while her actual website sends every prospective bride a DNS error page.
The Cloudflare error message is explicit: “Cloudflare is currently unable to resolve your requested domain (rachellenicolephoto.com).” This is not a slow site or a broken page — it is a domain that cannot be reached by any visitor from any device. She's actively marketing and booking, but her website is doing the opposite of helping.
The Photographer
Rachelle Nicole Photography is an Evansville wedding photographer with active social media presence, listed packages starting at $1,300, and a real booking pipeline. Instagram is current. The @rachellenicolephotography account has genuine wedding work and real engagement.
The wedding photography market in Evansville is competitive. Rachelle is doing the hard part — building a social following, showing real work, maintaining visibility. But every bride who moves from Instagram to “let me check her website” hits a dead end. That conversion — from social interest to website inquiry — is exactly where photographers book weddings.
What We Found
A photographer actively driving traffic to a website that cannot be reached.
Broken SSL Certificate — HTTPS Fails
The HTTPS version of rachellenicolephoto.com returns a severe SSL/TLS certificate error — not an expired certificate warning that users can bypass, but a certificate failure that most browsers treat as a hard block. The browser presents a full-page warning: “Your connection is not private.” Most users, especially on mobile, do not proceed past this screen.
For a photographer selling $1,300+ wedding packages to couples who are carefully evaluating trustworthiness, a full-page security warning is a conversion ender.
Cloudflare DNS Error — HTTP Also Fails
The HTTP version of the domain hits a Cloudflare DNS resolution error: the domain cannot be resolved at all. The error is explicit and visible: “Cloudflare is currently unable to resolve your requested domain (rachellenicolephoto.com).”
Both entry points — HTTPS and HTTP — are broken. The site is completely inaccessible. Every link pointing to it, from every source, leads to an error page.
Marketing Without a Landing Destination
Instagram marketing works when it drives brides to a site that converts. Directory listings work when they link to a live portfolio. Rachelle is investing time and energy in visibility — and every piece of that visibility leads to a DNS error page. She has no way to track how many inquiries she's never receiving because the destination is offline.
What We'd Build
A secure, live portfolio site that finally converts the Instagram audience and directory traffic Rachelle is already generating.
A Site That Loads — Properly and Securely
Properly configured DNS, a valid SSL certificate, and a site that responds to every visitor from every device. The padlock in the browser bar, not the security warning.
Portfolio That Converts Instagram Followers into Clients
A gallery-forward site that picks up where Instagram leaves off — more context, packages and pricing, and a clear path to inquire. The brides who are already interested on Instagram have somewhere to land and convert.
Packages and Inquiry Form — $1,300 and Up
A clear investment page with starting packages and what's included, paired with an inquiry form that captures wedding date, venue, and contact info. The path from “I love her work on Instagram” to “I reached out” — without dead DNS errors along the way.
Spec Redesign Deliverables
- ✓Live site — valid SSL, DNS configured, loads on every device
- ✓Portfolio gallery — Evansville wedding work, curated to convert
- ✓Investment page — packages starting at $1,300, clear deliverables
- ✓Contact/inquiry form — captures wedding date and contact info
- ✓Instagram-to-website bridge — built to convert the social following she's already built
The Opportunity
Rachelle Nicole Photography is doing the marketing work. Instagram is active, bookings are happening through some channel, and the brand has real visibility in Evansville. The website is the one piece that's completely broken — and it's the piece that's meant to do the heaviest conversion lifting.
Every bride who finds the Instagram account, likes the work, and looks up the website hits a DNS error. That's a conversion that happens for competitors instead of Rachelle — every time, silently, with no record of it happening.
We've built the spec redesign. Rachelle Nicole Photography can see exactly what it looks like before committing to anything.
Want to see the spec redesign?
We built a full redesign for Rachelle Nicole Photography — a live, secure site with a gallery that converts the Instagram audience she's already built, a packages page, and an inquiry form that works. Book a 30-minute call to walk through it — no commitment, no pitch deck. Just the site.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.