Pitchcraft Agency — We Fix Bad Websites.

Radiance Med Spa is actively running Instagram ads for semaglutide weight loss injections. Those ads send motivated patients to a website with a booking form. That booking form — the only digital intake path on the site — returns an HTTP 500 internal server error on every submission. The form looks functional. It accepts the patient's name, phone, email, preferred service, and date. Then the page returns “500 — Internal Server Error” and every inquiry vanishes. Every paid ad click that converts into a form submission costs the practice money and produces nothing.

The Practice

Radiance Med Spa has operated in Evansville since 2015. Eleven years, 156 Google reviews at 4.7 stars, and a service menu that covers the full range of modern aesthetic medicine: Botox, dermal fillers, laser hair removal, skin tightening, facials, microdermabrasion, and semaglutide weight loss programs. The practice has real patient loyalty and active marketing spend.

The contact email published on the site is radiance.evansville@gmail.com — a personal Gmail address. For a medical practice with a multi-treatment menu and an active Instagram advertising account, the combination of a broken intake form and a Gmail contact creates a compounding credibility gap that costs bookings daily.

What We Found

A broken server-side form handler destroying every digital booking attempt — plus a personal Gmail contact undermining the clinical credibility of the practice.

The 500 Error on Every Submission

The “Request Appointment” form on the booking page returns this error every time a patient completes and submits it:

500 — Internal Server Error
The page you requested cannot be displayed.

A 500 error means the server-side form handler — the backend script that receives the submission and sends a confirmation email — has failed. The GoDaddy Website Builder platform's form processing backend is not functioning. No patient receives a confirmation. No inquiry reaches the practice inbox. The form looks like it worked. It did nothing.

Paid Ad Traffic With No Working Intake

The practice is actively running Instagram advertisements for semaglutide weight loss programs. Those ads drive traffic to the website. That traffic encounters a broken form. Every patient who came from a paid impression, clicked an ad, landed on the site, filled out the form, and hit submit received a server error instead of a booking confirmation. The advertising budget is generating visitors. The intake system is generating nothing.

Gmail Contact for a Medical Practice

The official business contact published on the homepage is a personal Gmail address. For a medical spa offering injectable treatments, body contouring, and medically supervised weight loss, a personal Gmail inbox signals the wrong level of professionalism to patients who are researching their options. A patient who sees radiance.evansville@gmail.com and then encounters the booking error has now received two consecutive signals that the practice's operations don't match its services.

What We'd Build

A site where every form submission reaches the practice, every paid ad click has a working conversion path, and the contact information reflects the quality of the services offered.

A Booking Form That Actually Delivers Bookings

Rebuilt intake form on a reliable platform — not a GoDaddy backend script. Every submission delivers a confirmation to the patient and a notification to the practice inbox. The form has been tested and confirmed working before any ad budget runs to it.

Professional Contact Infrastructure

Domain email in place of Gmail. An info@radiance-evansville.com address — or equivalent — signals that this is a professional practice, not a personal business. Every touchpoint communicates the same level of care the practice delivers in the treatment room.

156 Reviews Leading the Homepage

A 4.7-star rating from 156 patients is strong social proof. The spec redesign leads with the reviews — above the fold, before the services section, before the contact section. A new patient should see what current patients say before they see anything else.

Instagram Ad Landing Page That Converts

A dedicated semaglutide landing page with a functioning intake form, FAQ section, and consultation request path — designed specifically for the paid social traffic the practice is already generating.

Spec Redesign Deliverables

✓Booking form rebuilt on a reliable platform — 500 error eliminated, all submissions delivered
✓Domain email replacing Gmail in all contact sections
✓156 reviews / 4.7 stars displayed above the fold as the primary trust signal
✓Semaglutide landing page with functioning intake form for Instagram ad traffic
✓Click-to-call phone number visible in header on every page

The Opportunity

Radiance Med Spa is spending money on Instagram ads to drive patients to a booking form that doesn't work. Eleven years of earned reputation and an active marketing budget are generating traffic that has nowhere to go.

The fix is not complicated. A working form on a reliable platform, a professional email address, and a homepage that leads with the 4.7-star rating the practice has already earned. The infrastructure should match the investment.

Every month the form stays broken is a month of advertising spend that produces server errors instead of consultations. The spec redesign makes sure every dollar spent on traffic has somewhere to go.

Radiance Med Spa

The Evidence

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