Case Study
Renew MedSpa
Louisville, KY
312 reviews. 4.7 stars. 12 years in Louisville. The official contact email for this medical practice is a Yahoo account.
Live right now
The Evidence
Renew MedSpa Louisville's contact page and footer — the official business contact email for a Louisville medical spa offering injectables, laser resurfacing, and body contouring is 'renewlou@yahoo.com', a personal Yahoo Mail account. 312 reviews, 4.7 stars, 12 years in business — Yahoo inbox.
The Contact Us page and the footer of renewmedspaky.com both list the official business email as renewlou@yahoo.com. A personal Yahoo Mail account is the public contact for a Louisville medical spa offering Botox, Dysport, RF microneedling, laser resurfacing, and body contouring procedures. Yahoo Mail is a free consumer email platform that peaked in popularity in 2003. The contrast between the services being offered and the email address doing the first impression work is hard to miss.
The Practice
Renew MedSpa has been in Louisville since 2014. Twelve years, 312 Google reviews, and a 4.7-star rating. The service menu covers the high end of aesthetic medicine: Botox, Dysport, Juvéderm, Sculptra, Kybella, RF microneedling, laser skin resurfacing, and body contouring procedures. Treatments starting at $400 or more per session. The kind of practice that markets to patients who are selective about where they invest in their appearance.
That patient profile is also the one most sensitive to credibility signals. A patient considering a $600 Botox appointment at Renew versus a competitor across town is comparing everything they can see — including the email address in the contact section. A Yahoo account next to a domain email creates a gap that may not consciously register but always influences the decision.
What We Found
A premium medical practice with free consumer email doing the credibility work — undermining the clinical reputation before the first conversation.
The Yahoo Contact: renewlou@yahoo.com
Yahoo Mail became a consumer product in 1997. By 2003, it was the most used email service in the United States. By 2014 — the year Renew MedSpa opened — it was already considered dated for business use. In 2026, listing a Yahoo account as the official contact for a medical practice sends an involuntary signal: this infrastructure has not been updated in a long time. For a practice that charges premium prices and serves clients who are investing in their appearance, that signal is exactly backwards.
The High-Ticket Credibility Gap
Aesthetic medicine is a trust-based, elective purchase. Patients are not choosing a provider because they need to — they're choosing because they want to, and they're being selective. A patient researching Louisville med spas and comparing two practices side-by-side forms subtle impressions from every detail: the photography, the copy, the booking experience, and yes — the email address. A Yahoo account next to a competitor's info@medicalpractice.com creates an impression that may not be articulable but is very real.
312 Reviews Saying Otherwise
Renew MedSpa has 312 patients who cared enough about their results to leave a review at 4.7 stars. That's real clinical quality documented by real people. The Yahoo contact address is the one element on the site that quietly works against everything those 312 reviews say. The reviews say “this is a serious practice with serious results.” The email address says otherwise.
What We'd Build
A site where every credibility signal points in the same direction — toward the clinical excellence the 312 reviews already document.
Professional Email Infrastructure
Domain email replacing Yahoo across every contact section, the footer, and all booking confirmation messages. An info@renewmedspaky.com address — or equivalent — reflects the same level of professionalism as the treatments the practice delivers. No more Yahoo.
312 Reviews Leading the Homepage
312 reviews at 4.7 stars is an exceptional track record for a Louisville aesthetic practice. The spec redesign features them above the fold — a live Google reviews feed as the first thing a new patient sees when they land on the homepage. Let the existing patients do the persuasion.
A Contact Experience That Matches the Services
Domain email. Consultation request form with confirmed delivery. Phone number visible in the header with click-to-call. Every contact path should communicate the same level of clinical professionalism as a $600 Botox appointment. No free consumer platforms in the contact section.
Premium Service Pages
Individual pages for injectables, laser resurfacing, RF microneedling, and body contouring — each positioned as the premium, medical-grade treatments they are. Photography, provider credentials, and treatment outcomes front and center. The site should feel like the practice.
Spec Redesign Deliverables
- ✓Domain email replacing Yahoo in all contact sections, footer, and booking confirmations
- ✓312 reviews / 4.7 stars displayed above the fold as the primary trust signal
- ✓Consultation request form with confirmed delivery to the practice's domain inbox
- ✓Premium service pages for injectables, laser, RF microneedling, and body contouring
- ✓Click-to-call phone number visible in header on every page
The Opportunity
Renew MedSpa has built a 4.7-star reputation across 312 patients over twelve years in Louisville. The practice delivers clinical results that earn that rating consistently. The Yahoo contact is the only element that contradicts everything that reputation says.
Aesthetic medicine patients are investing in themselves at premium price points. They compare carefully. A domain email and a site that leads with 312 current reviews is the minimum infrastructure that matches what the practice actually is.
A site where every detail communicates the same clinical quality as the treatment room is how twelve years of earned reputation stops quietly losing high-ticket consultations to competitors with better contact pages.
See what we'd fix on your site
We'll review your website top to bottom, record a 10-minute Loom walkthrough of exactly what's broken, and deliver a PDF report with prioritized fixes — in 48 hours.
No commitment. No pitch deck.